2nd Shop App Usability Study First Presentation

2nd Shop App Usability Study

20/06/2024

start

Kapil Singh Ux Designer

Index

Introduction

Project Background

Study Details

Research Themes

Insights

Recommendations

Contact

Introduction

Welcome to the 2nd Shop Usability Study Presentation

• Overview of the usability study conducted for the 2nd Shop app.

• Presentation of key findings, insights, and actionable recommendations.

• Goal: Improve user experience and app functionality based on user feedback.

Project Background

Purpose of the Study

• I created 2nd Shop to provide a user-friendly platform for buying thrift cloths.

• Goal: Evaluate the main user experience, including navigation, product addition, and checkout process.

• Impact: Insights will guide design improvements to enhance usability and user satisfaction.

Study Details

Participants

Research Questions

• 5 participants: Rohit Bhatt, Rohit Sethi, Gaurav Nathani, Riya Kothari, Divya Gujral.

• Age range: 25-50.

• Mix of genders and technical proficiency levels.

• How easy is it for users to navigate the app and find desired items?

• What challenges do users face when adding products to the cart and completing the checkout process?

• How intuitive are the shipping and payment options?

Methodology

• 10-minute remote, unmoderated usability sessions.

• Tasks: Navigate the app, add products to the cart, complete checkout, find past orders.

Screenshot of 2nd Shop app home screen showing navigation icons and categories.

Research Themes - Ease of Navigation

Theme: Ease of Navigation

• Most participants found navigation functions and icons on the home screen helpful.

• Evidence:

• Rohit Bhatt: "Found navigation functions and icons on the home screen easy to use."

• Gaurav Nathani: "Found filters available on the home screen effective."

• Divya Gujral: "Found categories available on the home screen helpful."

Research Themes - Smooth Checkout Process

Theme: Smooth Checkout Process

• Participants who had no issues with adding products to the cart and proceeding to checkout found the process easy and intuitive.

• Evidence:

• Rohit Bhatt: "Easily added a product to the cart using filters."

• Gaurav Nathani: "Easily added a product to the cart using filters."

• Divya Gujral: "Easily added a product to the cart using filters."

Research Themes - User-Friendly Interface

Theme: User-Friendly Interface

• The app is generally considered user-friendly and convenient by multiple participants.

• Evidence:

• Gaurav Nathani: "Found the app very user-friendly and convenient."

• Divya Gujral: "Found the app very user-friendly and convenient."

Research Themes - Navigation Issues

Theme: Navigation Issues

• Some participants experienced difficulty with navigation and suggested improvements.

• Evidence:

• Rohit Sethi: "Had issues with scrolling during checkout."

• Riya Kothari: "Had difficulty adding a product to the cart, ended up adding it to the wishlist."

Insights

Key Insights

• Ease of Navigation: Clear and accessible navigation options enhance user satisfaction and task completion rates.

• Smooth Checkout Process: Minimizing steps and making key actions like checkout and adding to cart more prominent can reduce user frustration and abandonment rates.

• User-Friendly Interface: Maintaining a clean, intuitive design with clear labels and icons contributes significantly to a positive user experience.

Recommendations

Actionable Recommendations

• Enhance Navigation: Introduce more navigation shortcuts and improve the visibility of key functions.

• Optimize Checkout Process: Streamline the checkout process by reducing the number of steps and improving scrolling functionality.

• Maintain User-Friendly Design: Continue focusing on a clean, intuitive interface with clear labels and icons to ensure ease of use.

Conclusion

Summary

• The usability study provided valuable insights into the strengths and areas for improvement in the 2nd Shop app.

• Implementing the recommendations will enhance user experience, increase user satisfaction, and improve overall app functionality.

• Thank you for your attention. Questions and discussions are welcome.

Quick Recap

In our last presentation, we covered the initial findings from the usability study of our second shop app. The primary focus was on understanding the user journey, identifying pain points, and gathering feedback on the app’s usability. Here are the key points we discussed:

• User Journey Mapping: We detailed the typical paths users take through the app, highlighting the main tasks they aim to accomplish.

• Pain Points Identification: We identified several areas where users experienced difficulties, including navigation issues, unclear payment confirmation, and lack of order review before checkout.

• User Feedback: We collected qualitative feedback from participants, noting their frustrations and suggestions for improvements.

• Preliminary Insights: Based on the study, we highlighted initial insights such as the need for better navigation, clearer confirmation messages, and enhanced accessibility features.

For those who could not attend the previous session or would like a refresher, you can view the detailed findings in the prior presentation here.

Design Changes Based on Study Feedback

Following the usability study feedback, I have implemented several changes to the app. Below are the main updates, illustrated with "before" and "after" pictures.

• Before: Users struggled to find specific features due to unclear navigation.

• After: I have revamped the navigation structure and added more descriptive labels to make it easier for users to find what they need.

After

Before

Recommendations for Additional Research

To further refine our understanding of user needs and behaviors, I recommend the following additional research:

• Accessibility Testing: Conduct focused sessions with users who have disabilities to ensure all aspects of the app are accessible.

• Longitudinal Studies: Implement studies over an extended period to observe how user interactions and satisfaction evolve.

• Diverse User Groups: Recruit participants from underrepresented groups to ensure our app meets the needs of a diverse user base.

Next Steps

Our next steps involve the following:

• Finalize and Deploy Updates: Implement the remaining P1 insights as time allows.

• Continuous Feedback Loop: Establish a mechanism for ongoing user feedback to keep improving the app.

Thank You

We appreciate the support and insights from all participants involved in this project. Your contributions are invaluable in helping us create a better user experience.

Thank you for your attention, and we look forward to your feedback and continued collaboration.

Thank you for your time and attention.

kapildesignui@gmail.com

+91 7678156522