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DESIGN INSPIRATION MARKETING PLAN

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TABLE OF CONTENTS

01

02

03

ABOUT US

MARKET ANALYSIS

GOALS & STRATEGY

04

05

06

CONTENT PLAN

BUDGET

KPI OVERVIEW

OUR COMPANY

Who are you? What market do you focus on? Why do clients keep choosing you? Here’s a paragraph you can use to describe what makes you unique. Tell a compelling story about how your company was born and how it has developed to become what it is today

01

ABOUT US

OUR GOALS

SHORT TERM

LONG TERM

Our main goals now are to increase sales through improved marketing and customer outreach, optimize operational processes to reduce costs and increase efficiency and establish a timeline for new products

The overall goal of the company is to expand into new markets or geographies, develop and implement a strategy to reduce environmental impact and increase sustainability and market share

OUR GUIDING PRINCIPLES

INTEGRITY

CUSTOMER FOCUS

For us, integrity means operating with honesty, trustworthiness, and strong moral values. We commit to ethical and environmental standards

We put customers at the center of everything they do. We listen to customer feedback and incorporate it into decisions, products and services

COLLABORATION

INNOVATION

We create an environment where employees can work together productively and efficiently to achieve common objectives. It involves sharing knowledge, skills, resources, and ideas

Innovation is an integral part of our company’s culture and is essential for success. It means us coming up with new ideas, methods, and products that can grow the business

COMPETITOR ANALYSIS

FEATURES

PRICING

CUSTOMER FEEDBACK

Compare features and benefits of your product

Analyze your competitors’ pricing and offers

Examine the feedback on their products

EMERGING TRENDS

MONITORING

ORGANIC SEARCH

Keep an eye on their offers and launches

Identify emerging trends in your industry

How are your competitors optimizing their SEO?

333,000

New Instagram followers

5M 23S

Average reading time on our posts

3 LANGUAGES

We publish our content in different languages for more reach

123,123

New leads during the last month

MARKET SHARE

HERE’S THE MARKET SHARE OF OUR INDUSTRY

Market share is the percentage of a market that is controlled by a particular company or industry. It is calculated by dividing the total sales revenue of a company by the total sales revenue generated in the entire industry

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here

KEY ACTION ITEMS

WHAT TO SHOW IN A MOCKUP

1. Product/website description: A brief overview of the product/website, including its key features, dimensions, and materials used
2. Features and benefits: A detailed explanation of the features and how they will benefit the user
3. Technical specifications: A list of the product's/website's technical specifications, such as dimensions, weight, power requirements, connectivity options and hosting platform

BUYER PERSONA INFOGRAPHIC

NAME

PERSONALITY

MOTIVATIONS

Age and occupation

• Explorer, adventurous. Likes the outdoors and camping
• Engaged on social media, speaks for themselves
• Not easily influenced by ads or social media

3/10

Creativity

5/10

Music

8/10

Ecology

PAIN POINTS

BIO

Make a short description of what a typical customer would be. Be precise!

Knowing your buyer persona’s pain point will help you create messages that are tailored to their needs

“This is a quote, words full of wisdom that can make the reader get inspired.”

ROADMAP INFOGRAPHIC

MARKET SIZE OVERVIEW

OUTER CIRCLE

Include the total size of the market, which represents the entire potential customer base for the product or service

$100M

$20M

MIDDLE CIRCLE

Identify the target market for the product or service, which may be a subset of the total market. This could be based on factors such as demographics, geography, or specific needs

$5M

INNER CIRCLE

Indicate the current market size, which represents the portion of the target market that the company has successfully captured

SOCIAL MEDIA STATS

WORLDWIDE REACH

XXX BILLION

XH XMIN

XX

Users worldwide

Average time spent

Number of platforms used

PLATFORMS WITH MOST USERS

XXX BILLION

XXX BILLION

Country 1 users

Country 2 users

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here

CASE STUDIES

INSTAGRAM GIVEAWAY

RESULTS

A product giveaway for our second anniversary

APPROACH

• Preparing a set of posts and stories we can share on Instagram to let more people know about our brand
• We can get shared more and maybe reach virality if our content is attractive and easy to share

23%

80%

10%

Increase in shares

Increase in followers

Increase in clicks

KEY TAKEAWAY 1

KEY TAKEAWAY 2

Content posted on weekdays is shared more

We must design new content to keep new users

Thanks

Do you have any questions? youremail@freepik.com +91 620 421 838 yourwebsite.com

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