Telna proposal
Isoline Communicatio
Created on June 13, 2024
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Transcript
Telna's reach
Multimedia and interactivity
Website wins
Social media amplification
We've identified three key growth opportunities
For Telna's marketing
Booth interactivityEngage visitors at trade shows with fun video games or interactive guides to products.
Expert-led contentShowcase your experts’ voices without production headaches.
The proof
Explainer videosDemystify your product with engaging explainer videos that educate and entertain your prospects.
If an image says a thousand words, a video must be in the millions.Developing video content is a great way of humanizing your brand, explaining complex processes, and attracting attention at trade shows.We can create animated videos, interactive content, and give your experts a larger platform.
Multimedia and
more likely to convert when it’s been developed by employees on social media.
more engagement than official brand accounts.
A lead is
of individuals are more likely to trust content shared by people compared to company pages.
more reach*
Social media posts shared by individuals have
Posts shared by employees have
How to make it work?
Word of mouth multiplied by social media is a powerful tool in any company’s arsenal.
ambassador program
FAQ sectionA quick SEO win which also educates visitors.
wins
Interactive coverage mapBring to life Telna’s extensive network with an interactive coverage map.
Event landing pagesIncrease meetings for sales teams with dedicated web pages with easy appointment booking.
No website is ever truly done and there are various additions that can be made to maximize a website’s impact.Additionally to these suggestions, a UX audit would reveal further opportunities to enhance the visitor’s journey.
Multimedia and interactive elements
How much would this
Website wins
Social media ambassador program
To give you an idea of costs, we’ve created a general rate card for items discussed.These costs will vary based on specific requirements, consider these a guide rather than a definitive cost.
Services
Services
Budget
Budget
Used Genially at their MWC stand to showcase their product suite in an interactive way.
Webbing creates explainer videos.
Discover the Kitchen Experience | SaaS
The end of the Broccoli ice age | Agritech
Used recording platform to create podcasts - a filmed version is also possible.
Using DIY recording platform to guide, record, and edit videos with minimal fuss
Women's Day | BSS
UX audit £2,160
Interactive map cost from £5,550
Landing pages start from £1,620
Orange wholesale has a complex interactive map
Services
Website wins
Social Media amplification
Multimedia and interactivity
Budget
Services
Website wins
Social Media amplification
Budget
Multimedia and interactivity
Services
Services
Website wins
Social Media amplification
Multimedia and interactivity
Budget
Website wins
Social Media amplification
Budget
Multimedia and interactivity
Website wins
Social Media amplification
Multimedia and interactivity
Budget
Services
Website wins
Social Media amplification
Budget
Multimedia and interactivity
Budget
Services
Budget
Leads their knowledge base with an FAQ section
Cost of platforms start from £22,000
Cost of running a program starts from £24,000
Orange wholesale has a complex interactive map
29 shares, 59,746 reach
*Confidential figures
click through
4.4k
ambassadors
101
posts published by
242
reach
2m
Has been running a successful social media ambassador program for 5 years
A platform that makes sharing easy
Buy-in from employees who see the value in the program
Meaningful and engaging content
A successful social media ambassador program needs to combine the following elements:
Created dedicated landing pages for main events, making it easy to book calls