Unit 3 branding L2

BREAKOUT

VIDEOgame

VIDEOgame

PRESS START

232323

HI-SCORE

MENU

Introduction

characters

missions

© 2024 NP GENIALLY ESCAPE GAMES

232323

HI-SCORE

INTRODUCTION

Your team is part of the marketing department at "Pixel Pulse Studios," a renowned video game developer. You've been tasked with creating a branding and promotional campaign for the studio's upcoming game, "Chrono Quest: Legends of the Timeless." Navigate through different levels of a virtual world, solving puzzles related to branding, marketing, and promotion, to gather all the elements needed for a successful game launch.

© 2024 NP ESCAPE GAMES

CHARACTERS

Ash ketchum

Son Goku

mario

Lara croft

Pick your character to play

MISSIONS

Complete the missions to obtain the password numbers

4 FROG

3 BARS

2 PUZZLE

1 SHIPS

PASSWORD

LEVEL 1/5

What are the 4 main elements of the marketing mix?

product, price, place, promotion

product, price, people, promotion

product, price, process, place

LEVEL 2/5

The brand can be identified by its symbol or image. What is this known as?

slogan

logo

personality

LEVEL 3/5

What brand uses this well known slogan.

toyota

jeep

landrover

LEVEL 4/5

WHICH BRAND USES THE TAGLINE SHAVE TIME, SHAVE MONEY

GILETTE

KING OF SHAVES

DOLLAR SHAVE CLUB

LEVEL 5/5

IDENTIFY THE BRAND TYPE IN THE IMAGE ABOVE ?

PRODUCT BRAND

CORPORATE BRAND

SERVICE BRAND

CONGRATULATIONS!

COLLECT THE NUMBERS FROM EACH MISSION TO GAIN A CODE TO UNLOCK THE END DOOR OF YOUR ESCAPE ROOM. CODE NO 2

GAME OVER

CONTINUE?

yes

NO

MISSIONS

Complete the missions to obtain thepassword numbers

4 FROG

3 BARS

2 PUZZLE

1 SHIPS

PASSWORD

LEVEL 1/5

NEXT

WHICH PRICING STRATEGY USES £1.99?

SKIMMING

PSYCHOLOGICAL

COMPETITIVE

LEVEL 2/5

NEXT

PLACE IN THE MARKETING MIX INCLUDES OUTLET AND ONLINE LOCATIONS, BUT WHAT ELSE DOES IT COVER?

DIRECT MARKETING

CHANNEL OF DISTRIBUTION

DIGITAL MARKETING

LEVEL 3/5

NEXT

WHICH ELEMENT OF THE PROMOTIONAL MIX DOES THE IMAGE SHOW?

SALES PROMOTION

ADVERTISING

DIRECT MARKETING

LEVEL 4/5

NEXT

WHICH OF THE FOLLOWING MARKETS WOULD THIS PRODUCT BE SOLD IN ?

C2C

B2C

B2B

LEVEL 5/5

NEXT

Which element of the promotional mix does the image above use?

Advertising

Public relations

direct marketing

CONGRATULATIONS!

THE CODE NUMBER OF THIS MISSION IS 4

GAME OVER

CONTINUE?

yes

NO

MISIONS

Complete the missions to obtain the password numbers

4 FROG

3 BARS

2 PUZZLE

1 SHIPS

PASSWORD

LEVEL 1/5

Which element of the marketing mix has features and benefits?

Product

place

promotion

LEVEL 2/5

Which element of the promotional mix includes exhibitions?

direct marketing

public relations

personal selling

LEVEL 3/5

Which element of the promotional mix uses loyalty incentives?

sales promotions

direct marketing

public relations

LEVEL 4/5

What method of advertising is the image above?

moving image

digital

ambient

LEVEL 5/5

What does the acronyn AIDA stand for?

Analysis, input, desire, action

Action, indirect, double, action

Awareness, interest, desire, action

CONGRATULATIONS!

THE CODE NUMBER OF THIS MISSION IS 6

GAME OVER

CONTINUE?

yes

NO

MISIONES

Complete the missions to obtain thenumbers of the password

4 FROG

3 BARS

2 PUZZLE

1 SHIPS

PASSWORD

LEVEL 1/3

I'm loving it. Whose tagline is this?

burger king

KFC

mcdonalds

LEVEL 2/3

Whose logo is this?

coca cola

pepsi

United banks

LEVEL 3/3

Which pricing strategy uses a high price at the start and eventually lowers?

psychological

competitive

skimming

CONGRATULATIONS!

THE NUMBER OF THIS MISSION IS 8

GAME OVER

CONTINUE?

yes

NO

MISIONS

Complete the missions to obtain thepassword numbers

4 FROG

3 BARS

2 PUZZLE

1 SHIPS

EXIT

Introduce la contraseña correcta 👾

Números conseguidos de las misiones

Lorem ipsum dolor

Consectetur adipiscing elit

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.

• Lorem ipsum dolor sit amet.
• Consectetur adipiscing elit.
• Sed do eiusmod tempor incididunt ut.

Lorem ipsum dolor sit

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

MISIONSHIPS

I am a cool subtitle, perfect for providing more context about the topic you're going to discuss

CONTINUE

nameplayer

I am a cool subtitle, ideal for providing more context about the topic you are going to address

Are you sure you want to exit?

You will lose all the progress

NO

yes

nameplayer

I'm a cool subtitle, perfect for providing more context about the topic you are going to address

MISSIONpuzzle

I am a cool subtitle, ideal for providing more context about the topic you are going to talk about

CONTINUE

Missionbars

I am a cool subtitle, perfect for providing more context about the topic you are going to discuss

CONTINUE

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

MISSIONfrog

I am a cool subtitle, perfect to provide more context about the topic you are going to discuss

CONTINUE

Are you sure you want to exit?

You will lose all the progress

NO

yes

nameplayer

I am a cool subtitle, ideal to provide more context about the topic you are going to address

nameplayer

I am a cool subtitle, perfect to provide more context about the topic you are going to address

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes

Are you sure you want to exit?

You will lose all the progress

NO

yes