ECR Strategies

ECR Strategies

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Assortment

What is it?

Assortment involves selecting and organizing the products offered in a store. The goal is to identify and maintain the products that best meet the needs and preferences of consumers at each point of sale. Maximizes shelf space use and minimizes excess products. Aligns with consumer preferences, improving shopping experience.

Assortment:

Relation and Program

Is it related to supply or demand?

Which program does it relate to?

Replenishment

What is it?

Efficient Replenishment is about continuous and automatic restocking of products on store shelves based on sales and consumption data. Minimizes stockouts, improving customer satisfaction and sales. Enhances coordination between manufacturers and retailers.

Replenishment

Relation and Program

Is it related to supply or demand?

Which program does it relate to?

Promotion

What is it?

Efficient promotions involve planning and executing promotional campaigns in a coordinated manner between manufacturers and retailers to maximize their effectiveness. Attracts more consumers and increases sales of promoted products. Allows for more effective and less costly promotions.

Promotion

Relation and Program

Is it related to supply or demand?

Which program does it relate to?

Product Launch

What is it?

Efficient Product Launch involves the planned and coordinated introduction of new products to the market. Minimizes the risk of new product failure. Allows for faster and more effective market entry.

Product Launch:

Relation and Program

Is it related to supply or demand?

Which program does it relate to?