ECR Strategies
AOL
Created on June 11, 2024
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ECR Strategies
Assortment involves selecting and organizing the products offered in a store. The goal is to identify and maintain the products that best meet the needs and preferences of consumers at each point of sale. Maximizes shelf space use and minimizes excess products. Aligns with consumer preferences, improving shopping experience.
What is it?
Assortment
Relation and Program
Is it related to supply or demand?
Which program does it relate to?
Assortment:
Efficient Replenishment is about continuous and automatic restocking of products on store shelves based on sales and consumption data. Minimizes stockouts, improving customer satisfaction and sales. Enhances coordination between manufacturers and retailers.
What is it?
Replenishment
Relation and Program
Is it related to supply or demand?
Which program does it relate to?
Replenishment
Efficient promotions involve planning and executing promotional campaigns in a coordinated manner between manufacturers and retailers to maximize their effectiveness. Attracts more consumers and increases sales of promoted products. Allows for more effective and less costly promotions.
What is it?
Promotion
Relation and Program
Is it related to supply or demand?
Which program does it relate to?
Promotion
Efficient Product Launch involves the planned and coordinated introduction of new products to the market. Minimizes the risk of new product failure. Allows for faster and more effective market entry.
What is it?
Product Launch
Relation and Program
Is it related to supply or demand?
Which program does it relate to?
Product Launch: