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Class 4 - Concept Overview-V3

Think Startup

Created on June 6, 2024

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Transcript

Analyze Problems

Objective: Learn why is it important to solve the 'RIGHT' problem

Benefits of Problem Analysis

Root Cause Analysis - The 5 "Whys" Method

TEAM DELIVERABLEAnalyze your Team's Chosen Problem

CONCEPT PRIMER

Benefits of Problem Analysis

“Fall in love with the problem.”​

Many founders become overly attached to a specific solution without knowing if the problem is a real problem and a big one at that.

01

03

02

Open- mindedness

Customer Empathy

Impact over Ego

Root Cause Analysis- The 5 Why Method

If you’ve ever tried solving a problem, but it shows up again and again, you’re probably not getting at the root cause

Root cause analysis is a method of solving a problem at its source, rather than just treating the symptoms.

5 WHY METHOD

This is a problem-solving technique that involves asking "why" repeatedly to uncover the root cause of an issue

Above the surface you see the SYMPTOMS of the problem

Understanding the relationship between:

  • Problems being solved
  • Root Causes
  • Impact
  • Personal Connect

Symptoms

Dig deeper to discover the ROOT CAUSES of the problem

Root Cause

The 5 Why Method

PROBLEM: I AM ALWAYS LATE FOR MY MORNING CLASSES

Because I wake up late

WHY

WHY

Because I go to bed late

Because I'm up late studying or using my phone

WHY

Because I get easily distracted by social media & other non-academic activities during the day

WHY

Because I haven't set a clear schedule for myself

WHY

Root Cause: Is poor time management, discipline and lack of a clear daily schedule.

Problem being solved, Root Cause, Impact & Personal Connect

PROBLEMS BEING SOLVED

PERSONAL CONNECT

ROOT CAUSES

IMPACT

  • Lower academic performance
  • Increased stress and pressure
  • Not doing well in high-stakes exams
  • Not getting admission to college of choice
  • Low engagement and poor learning levels in schools
  • Inadequate support for competitive exam preparation
  • Limited access to quality teachers and resources
  • Rote-based traditional education
  • One-size-fits-all approach

Love for education; expanding his popular offline classes

  • Lack of centralized information on restaurants/menus
  • Lack of transparency in quality and service
  • Poor technology for ordering/tracking/payments
  • Difficulty in discovering a wide range of dining options
  • Inconvenient to order food via phone or physical visit
  • Limited dining options
  • Compromise on health / hygiene
  • Reduced leisure time
  • Desire to solve their own dining-related problems, a passion for technology,

Steps to Take

Your Deliverable – Problem Analysis

Review

  • The problem statement

Venture Activity 3.1: Generate Solution Ideas

Team Activity to find the Problem's Root Cause

  • Use the 5 WHY method
  • Develop a "Root cause" statement

Document Problem Statement, Root cause, Impact and Personal Connect

  • Impact: What is the impact caused due to the Problem you as a Team have identified
  • Personal Connect: What is your personal connect to this problem? Why are you keen on slovling this problem?

Innovators prioritize making a meaningful impact over being right about their initial ideas.​

Innovators remain open to a range of potential solutions, avoiding a tunnel vision​

Guides innovators to step into the shoes of their customers​