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winx club

Marketing
Merchandise
Social Media
Official Clip
20th Anniversary
New Series
Winxclub.com
TV Channels
History
Introduction

Index

Introduction

Winx Club is an animated series co-produced by Rainbow SpA and later Nickelodeon. Created and directed by Italian animator Iginio Straffi, the show premiered on 28 January 2004. It quickly became a ratings success in Italy and on Nickelodeon networks internationally. The series is set in a magical universe inhabited by fairies, witches, and other mythical creatures. The main character, Bloom, is a fairy warrior who enrolls at Alfea College to train and hone her skills. With an ongoing storyline, the show initially outlined a three-season plot but continued for a fourth season in 2009. Nickelodeon’s involvement led to a revival series, and the continued partnership between Rainbow and Nickelodeon resulted in more co-productions.

History Of Winx Club

New Winx Club CGI animated series premiering with Netflix.
January 2023, Viacom (now known as Paramount Global) sold its stake in Rainbow SpA back to Straffi
A live-action adaptation of Winx Club for young adults, titled Fate: The Winx Saga, premiered in 2021.
After a four-year hiatus, an eighth season premiered in 2019.
The seventh season eventually premiered on Nickelodeon's worldwide channels in 2015.
The series was subject to budget cuts in 2014, during its seventh season.
Nickelodeon's parent company Viacom acquired a 30% stake in Rainbow S.p.A. for 62 million euros.
Episodes of Winx Club were jointly written with Nickelodeon's American team.
Initially only 2 seasons Iginio chose to continue
Winx premiered in Italy and international Nickelodeon channels.

2004

2009

2010

2011

2014

2015

2019

2021

2023

2025

New 2025 series

The Winx Club franchise is coming back in a major way in 2025 with a new CGI animated series premiering with Netflix. According to the press release from Rainbow Studios, the new Winx Club series will be a "whole new series" that is being approached as a "total fresh look in a 'throwback' version that will make everyone fall in love once again." This new Winx Club CGI-animated series will also be released alongside a new toy line from partners Playmates Toys and Giochi Preziosi which will include a collection of fashion dolls, accessories, role play toys and playsets.

video

First Official Clip of the new upcoming series

They also have a facebook page with 1M followers that posts very similar content to their instagram page. They also have a threads account with 80.2k followers where they post about relatable subjects such as zodiac signs, new year’s resolution, christmas and polls about subjects referring to the series and the characters. Finally, they also have an official Wix website where you can watch episodes, play games, create your own character and more.
Most of the posts are art representing the show and the characters as well as merchandise (magazines, dolls, toys, etc) and shorts clips of the series that are used to relate to real life (eg: We all have that one friend who can find out everything about your new crush, they use this to show a clip of a character from the series thus promoting it) and make fun memes out of them.

Social Media

They have a youtube channel with 1.09M subscribers with 1k videos as of 5th of June 2024, where people can watch the series as well as trailers and more. They also have an instagram account with 594k followers and another italien one with 7989 followers.

Website traffic

Winxclub.com

68.57%

Organic search

26.7%

Direct

3.99%

Social

TV Channels

Winx can be watched on Amazon Prime, Netflix, Nickelodeon, iTVX, Rakuten TV and Apple TV.

Marketing

Winx Club has been advertised on TV. When the show was revived by Nickelodeon, they invested US$100 million in advertising for the series, aiming to attract an American audience. Additionally, Viacom launched a 24-hour Winx Club channel on their Pluto TV on-demand service in June 2022, currently available on the Spanish and French feeds1. As of 2020, Nickelodeon UK still airs the show twice every day. In one of their TV spots, they invited viewers to “step into the world of Winx” with Bloom, Flora, Aisha, Stella, and the other fairies of the Winx Club with their dolls.
https://www.facebook.com/share/v/9jQbf47WdoqJTzeL/

20th Anniversary

Winx Club has been advertised on TV. When the show was revived by Nickelodeon, they invested US$100 million in advertising for the series, aiming to attract an American audience. Additionally, Viacom launched a 24-hour Winx Club channel on their Pluto TV on-demand service in June 2022, currently available on the Spanish and French feeds1. As of 2020, Nickelodeon UK still airs the show twice every day. In one of their TV spots, they invited viewers to “step into the world of Winx” with Bloom, Flora, Aisha, Stella, and the other fairies of the Winx Club with their dolls.

Merchandise

They sell a variety of products ranging from clothes and accessories to toys and costumes. We can find sports clothes, costumes of each character, dolls for each main character, magazines, hats, bottles, jewelry, books and more. Most of it is aimed at young children, especially girls in this case. Though we can still find products for older women and men such as clothes, hats and more.

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