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Chart - 4 affiliate groups - Vertical

Joel Ferguson

Created on June 4, 2024

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Transcript

HIGH SAVVY LOW SATISFACTION

HIGH SAVVY HIGH SATISFACTION

These are affiliates with high levels of marketing knowledge and skill and high satisfaction with their marketing programs.

These are affiliates with high levels of marketing knowledge and skill and low satisfaction with their marketing programs.

LOW SAVVY LOW SATISFACTION

LOW SAVVY HIGH SATISFACTION

These are affiliates with low levels of marketing knowledge and skill and high satisfaction with their marketing programs.

These are affiliates with low levels of marketing knowledge and skill and low satisfaction with their marketing programs.