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Xponent Fraud Use Case

Alvaro Rebull

Created on June 4, 2024

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Transcript

Tanja's Experience

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CSG XPONENT IN ACTION

A better fraud resolution experience

EXPERIENCE IT

Tanja's Experience

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Explore Tanja's Experiences

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Tanja attempts to purchase an item but her card is declined.

Customer Profile

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Name: Tanja Customer Since: 2021 Status: Suspected Fraud Journey Accounts: Student Loan, Credit Card Permissions: SMS, Email and Calls Digital Channels: App not downloaded Overdraft Protection: Account in good standing Automatic Transfers: No

Tanja responds tothe alert.

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Tanja completesthe purchase.

GO BACK TO TANJA'S EXPERIENCES

Level 1

Level 2

Level 3

TANJA'S CARD IS DECLINED

Tanja's Notification Experience

Tanja visits St. Thomas on vacation and tries to purchase an $800 designer necklace.

Unfortunately, her card is declined

She immediately receives a call from the bank asking her to confirm the transaction.

GO BACK TO TANJA'S EXPERIENCES

Level 1

Level 2

Level 3

TANJA'S CARD IS DECLINED

How did the bank decide what channel to use for the fraud alert?

Do we have permission to send Tanja an SMS?

Yes

No

A decisioning engine determines which channel will get the fastest responses while respecting each customer’s permissions and preferences.

Does Tanja have the app for a push notification?

Do we have permissionto call Tanja?

Do we have permission to contact Tanja?

Yes

No

Yes

No

The bank chose to call Tanja first because she responds more quickly to calls. If Tanja doesn't answer, the bank would send her an SMS. If she calls the contact center, Tanja will be placed in a high-priority queue and directed to an agent who is well-informed about her situation.

Do we have permission to email Tanja?

Yes

No

GO BACK TO TANJA'S EXPERIENCES

Level 1

Level 2

Level 3

TANJA'S CARD IS DECLINED

Access the data you need to make the best decision

Xponent makes decisions based on real-time data—Tanja’s profile, account activity, behaviors and status—to provide the most relevant communications.

Offers Should Tanja receive an offer for a new personal line of credit?

Off-Pattern Activity Did someone attempt a transaction outside Tanja’s usual shopping area?

Yes

Yes

No

No

Speak to Agent Does Tanja prefer the contact center for support issues?

Customer Profile Did Tanja notify the bank that she would be using her card in a different location?

Yes

No

Yes

No

Bank's Fraud Detection System, Campaign Management + Contact Center Software

GO BACK TO TANJA'S EXPERIENCES

Level 1

Level 2

Level 3

TANJA RESPONDS TO THE ALERT

Tanja's Responds to the Alert:

A few seconds later, Tanja answers the call and selects "1" to validate the purchase.

The response is captured and fed back to the bank through real-time API to unlock her card.

Her card is unlocked and Tanja completes the purchase successfully.

GO BACK TO TANJA'S EXPERIENCES

Level 1

Level 2

Level 3

TANJA'S RESPONDS TO THE ALERT

Actions are prioritized based on relevance, touchpoint and empathy

Score

Interaction Data

Customer Data

Rules and Logic

Model Scores

External AI

A/B Testing

FraudProtection(Product)

FinancialPlanning(Trust)

Fee Waiver(Product)

Credit Card Promotion(Offer)

Update Income (Data)

App Download(Product)

GO BACK TO TANJA'S EXPERIENCES

Level 1

Level 2

Level 3

TANJA'S RESPONDS TO THE ALERT

How did this decision get made?

Hover on each number to reveal learn more

Marketing Systems

Account Data

Self-Service

Customer Data

Omnichannel profile

Contact Center

Interaction Data

Single Set of Relevant Decisions for the Customer

Journey Context,Rules + Model Scores

GO BACK TO TANJA'S EXPERIENCES

Level 1

Level 2

TANJA COMPLETES THE PURCHASE

What's next?

Tanja keeps using her card while she enjoys the rest of her vacation. While she isn’t sure when, why or where her next interaction with her bank will be, she trusts the bank to act in her best interests.

The bank will continue delivering timely, highly personalized and relevant communications to Tanja, earning her trust and loyalty.

GO BACK TO TANJA'S EXPERIENCES

Level 2

Level 1

WITH THE ISSUE RESOLVED, WHAT ARE THE OUTCOMES?

How much more likely is someone tostay with your business when you show them you understand and care, and help them solve their problem?

What are the outcomes?

Significant cost savings from keeping this experience in the digital channel.

Reduced attrition risk as Tanja was supported throughout the fraud journey. Also, brands can expect increased revenue from transactions no longer getting declined that weren't fraudulent.

By creating a better, more empathetic experience we will have an improved brand equity in the eyes of the customer.

Tanja's Experience

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Thank you!

Let's discuss more how this use case can fityour needs.

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