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Mcdonalds presentation

Nicoló Spanio

Created on June 3, 2024

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Transcript

Nicolò Spanio

Start

The early days

In 1937, Richard and Maurice McDonald, commonly known as Dick and Mac, opened a drive-in restaurant in Monrovia, California.

In 1948 they created the "Speedee Service System", by simplifying their menu to nine items.

They introduced an assembly line process for food preparation, which allowed them to serve high-quality food quickly and efficiently.

Ray Kroc and the Franchise Model

  • In 1954, Ray Kroc, a milkshake machine salesman, visited McDonald's in San Bernardino. He saw the potential to expand this concept nationwide.
  • In 1955, Kroc opened the first McDonald's franchise in Des Plaines, Illinois, establishing the McDonald's Corporation.

Expansion and Innovation

  • During the 1960s and 1970s, McDonald's expanded across the United States and internationally.
  • They introduced in the menu items like the Big Mac in 1967, the Egg McMuffin in 1972, and the Happy Meal in 1979.
  • In 1963, the company introduced the Ronald McDonald mascot, which became a beloved symbol for the brand.

"The Founder" Film

The movie stars Michael Keaton as Ray Kroc and provides a dramatized account of McDonald's early history and Kroc's role in its expansion. It delves into the conflicts and eventual fallout between Kroc and the McDonald brothers. The film provides a view of Ray Kroc's contributions and controversial methods.

Modern McDonald's

Now

Then

In recent years, McDonald's has embraced technological advancements such as the introduction of self-service kiosks, mobile ordering apps, and delivery services. McDonald's has also made significant strides in becoming more eco-friendly by implementing sustainable packaging, responsible sourcing, energy efficiency, water conservation, and practises

IN CONCLUSION

McDonald's journey from a single drive-in restaurant to a global fast food giant is full of innovation, ambition and success, yet it is also full of controversy and unethical practices. Despite the controversies, McDonald's has made efforts in recent years to address some of them through sustainability initiatives programs.

SOURCES:

  • The Founder (film)
  • McDonald's offical site
  • Yahoo finance
  • Wikipedia