Exemplos de Storytelling
juliendi
Created on June 2, 2024
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Transcript
Julien Diogo - Pensamento Criativo e Storytelling - ESEV 2024
Alguns StorytellingQue são uma inspiração
Exemplos
Sem conflito não existe ação, sem ação não há personagem, sem personagens não há história.Aristóteles
Alguns logos já são o início de uma história
Alguns logos já são o início de uma história
Alguns logos já são o início de uma história
Alguns logos já são o início de uma história
Under Armour – #IWillWhatIWant representa o triunfo sobre a adversidade
Enredo do DesafioHistórias sobre superação de grandes dificuldades
https://www.toms.com/
TOMS – “Um por Um”
Enredo de ConexãoHistórias sobre união
GoldieBlox – brinquedos para capacitar a próxima geração de engenheiras
Enredo CriativoHistórias sobre uma nova maneira de ver as coisas
https://goldieblox.com/pages/our-story
GoldieBlox – brinquedos para capacitar a próxima geração de engenheiras
Enredo CriativoHistórias sobre uma nova maneira de ver as coisas
Divisão do texto: prefira parágrafos e frases curtas, formate listas em tópicos;Use a pontuação adequada;Dê no ritmo da história.
Pois não?
Dicas extra para uma escrita
Não exagerar e acabar por perder a credibilidade.Manter a coerência na narrativa, não adicionar capítulos que possam contradizer parte da história que foi descrita anteriormente.É importante conservar a honestidade na narrativa, não inventar situações para forçar determinada emoção, mas, sim, atribuindo significados à história já existente.
Cuidos a ter com a história
A ciência mágica do storytelling
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Volta ao Moodle e vamos continuar rumo a histórias envolventes!
Afinal não foi assim tão mau...
Pois não?
Julien Diogo - Pensamento Criativo e Storytelling - ESEV 2024
Alguns StorytellingQue são uma inspiração
Exemplos
Agora é hora do descanso!
""
Excelente!
Vamos continuar!
Reunir informações
Reunir o máximo de informações sobre a empresa.Pesquisar sobre a sua fundação, quais eram as visões iniciais, histórias que marcaram a jornada do negócio, datas importantes, etc.Esse material é a base de um storytelling autêntico e original com o qual as pessoas irão se relacionar e acreditar.As informações vão servir de referência para textos do blog ou para as redes sociais, vídeos institucionais, exemplos em e-books, campanhas especiais, discursos em eventos e muito mais.
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We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is the one that matters. We associate visual content with emotions.Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.
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