Want to make creations as awesome as this one?

Transcript

Julien Diogo - Pensamento Criativo e Storytelling - ESEV 2024

Alguns StorytellingQue são uma inspiração

Exemplos

Sem conflito não existe ação, sem ação não há personagem, sem personagens não há história.Aristóteles

Alguns logos já são o início de uma história

Alguns logos já são o início de uma história

Alguns logos já são o início de uma história

Alguns logos já são o início de uma história

Under Armour – #IWillWhatIWant representa o triunfo sobre a adversidade

Enredo do DesafioHistórias sobre superação de grandes dificuldades

https://www.toms.com/

TOMS – “Um por Um”

Enredo de ConexãoHistórias sobre união

GoldieBlox – brinquedos para capacitar a próxima geração de engenheiras

Enredo CriativoHistórias sobre uma nova maneira de ver as coisas

https://goldieblox.com/pages/our-story

GoldieBlox – brinquedos para capacitar a próxima geração de engenheiras

Enredo CriativoHistórias sobre uma nova maneira de ver as coisas

Divisão do texto: prefira parágrafos e frases curtas, formate listas em tópicos;Use a pontuação adequada;Dê no ritmo da história.

Pois não?

Dicas extra para uma escrita

Não exagerar e acabar por perder a credibilidade.Manter a coerência na narrativa, não adicionar capítulos que possam contradizer parte da história que foi descrita anteriormente.É importante conservar a honestidade na narrativa, não inventar situações para forçar determinada emoção, mas, sim, atribuindo significados à história já existente.

Cuidos a ter com a história

A ciência mágica do storytelling

Watch

Volta ao Moodle e vamos continuar rumo a histórias envolventes!

Afinal não foi assim tão mau...

Pois não?

Julien Diogo - Pensamento Criativo e Storytelling - ESEV 2024

Alguns StorytellingQue são uma inspiração

Exemplos

Agora é hora do descanso!

""

Excelente!

Vamos continuar!

Reunir informações

Reunir o máximo de informações sobre a empresa.Pesquisar sobre a sua fundação, quais eram as visões iniciais, histórias que marcaram a jornada do negócio, datas importantes, etc.Esse material é a base de um storytelling autêntico e original com o qual as pessoas irão se relacionar e acreditar.As informações vão servir de referência para textos do blog ou para as redes sociais, vídeos institucionais, exemplos em e-books, campanhas especiais, discursos em eventos e muito mais.

125.254,00

Write an awesome headline

I am a cool subtitle, ideal for providing more context on the topic you are going to address

+190

You can express numbers in this way

+45k

Although you explain it orally later

+85k

This will keep your audience engaged

Event 3Write a great title

Event 2Write a great title

Sun

Wed

Event 1Write a great title

Sat

22

15

27

Provide context for your topic

Write an amazing headline

With Genially templates you can include visual resources to leave your audience amazed. You can also highlight specific quotes or facts that will be etched into your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want!

Provide context for your topic

Write a great headline

With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or data that will be etched in your audience's memory and even embed surprising external content: videos, photos, audios... Whatever you want!

+ info

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and spread it anywhere.

I'm a cool subtitle, ideal for providing more context about the topic you're going to discuss

Write an awesome title

Provide Context to your topic with a Subtitle

write an awesome title

Provide context to your topic with a subtitle

image 1

Here you can put an emphasized title

image 2

Here you can put a highlighted title

image 3

Here you can puta highlighted title

image 4

Here you can puta highlighted title

CONNECTOR 2

CONNECTOR 1

CONNECTOR 3

CONECTOR 3

CONNECTOR 2

CONNECTOR 3

CONNECTOR 3

CONNECTOR 2

CONNECTOR 3

CONNECTOR 3

write a great title

Contextualize your topic with a subtitle

icons

Provide context to your topic with a subtitle

ICON 1

Here you can put a highlighted title

ICON 2

Here you can put a highlighted title

ICON 3

Here you can put a highlighted title

ICON 4

Here you can put a highlighted title

ICON 5

Here you can put a highlighted title

ICON 6

Here you can put a highlighted title

audio

Contextualize your theme with a subtitle

audio 1

Here you can put a highlighted title

audio 2

Here you can put a highlighted title

audio 3

Here you can put a highlighted title

audio 4

Here you can put a highlighted title

twitter

music

map

interactive question

Question 01

Interactive question

Question 02

Interactive question

Question 03

Interactive question

Question 04

conclusions

Provide context for your topic with a subtitle

+ info

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to be able to view it on any device and give it exposure anywhere.Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually subtly presented at the beginning of the story to intrigue the audience and is resolved at the end.Visual content is a universal, transversal language, like music. We are able to understand images from millions of years ago, even from other cultures.

We better grasp visual content. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is the one that matters. We associate visual content with emotions.Our brain is prepared to consume visual content. Some data: 90% of the information we process comes to us through sight and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.

Provide context to your topic with a subtitle

Remember to publish!

With this function...You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whatever you want!

A fantastic title

With Genially templates, you can include visual resources to leave your audience in awe. You can also highlight a specific phrase or data that will remain ingrained in your audience's memory, and even embed external content that surprises: videos, photos, audios... whatever you want!

Name@mail.com

An awesome title

With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or data that will be engraved in your audience's memory, and even embed external content that surprises: videos, photos, audios... whatever you want!

Name@mail.com

A great title

With Genially templates you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or data that will be etched in your audience's memory, and even embed external content that surprises: videos, photos, audios... Whatever you want!

Name@mail.com

Attention! In Genially we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages.

With this function...You can add additional content that excites the brain of your audience: videos, images, links, interactivity... Whatever you want!