Lead Generation Definition

Lead Generation

is defined as:

In Marketing, lead generation is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.Wikipedia

Lead generation is the process of finding and converting casual browsers into potential customers.Hubspot

Lead generation is the process of attracting prospects to your business and increassing their interest through nurturing, so you can eventually convert them into a customer.Chartered Institute of Public Relations

Lead generation is the process of gaining the interest of potential customers in-order-to increase future sales. It is a crucial part of the sales process of many companies.Salesforce