Market Shift
TIMELINE
1990
Phrase 01
Phrase 02
2000
2009
Phrase 03
Now
Phrase 04
In 1990, frozen food was just starting to take off in China, with unprocessed or simply processed frozen meat products dominating the market.
In 2000, Amoy Cosmos Foods Limited, one of Hong Kong’s major food manufacturers, launched the first heated and ready-to-eat “Ding Ding Sausage Noodles,” bringing a breakthrough in frozen food.
In 2009, Wellcome, a mainstream supermarket in Hong Kong, launched its frozen dim sum brand, Yu Pin King, which became the main frozen dim sum sold in shops.
Nowadays, the freezer cabinets in Wellcome are stocked with frozen products of nearly 10 brands, selling beef balls, oyster sauce bean curd sheet rolls, fish shao mai, and many other traditional dim sum dishes.
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MENG YU JIANG
Created on May 25, 2024
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Transcript
Market Shift
TIMELINE
1990
Phrase 01
Phrase 02
2000
2009
Phrase 03
Now
Phrase 04
In 1990, frozen food was just starting to take off in China, with unprocessed or simply processed frozen meat products dominating the market.
In 2000, Amoy Cosmos Foods Limited, one of Hong Kong’s major food manufacturers, launched the first heated and ready-to-eat “Ding Ding Sausage Noodles,” bringing a breakthrough in frozen food.
In 2009, Wellcome, a mainstream supermarket in Hong Kong, launched its frozen dim sum brand, Yu Pin King, which became the main frozen dim sum sold in shops.
Nowadays, the freezer cabinets in Wellcome are stocked with frozen products of nearly 10 brands, selling beef balls, oyster sauce bean curd sheet rolls, fish shao mai, and many other traditional dim sum dishes.