Lidl Présentation

Lidl Presentation

start

Sommaire

Action

Groupe Schwarz

Lidl Arveyres

Contexte socio-économique

DAS & Historique

Présentation de l'action

Objectifs de l'action

Persona

Chiffres clefs

Management de l'action

Concurrents

Orientation stratégiques

Résultats et conclusion

Diag & SWOT

DAS

01

Groupe Schwarz

DAS et Historique

Chiffres clefs et implantation géographique

• Chiffres d’affaires : Lidl étant l’acteur principal du groupe Schwarz il réalise un total de 114,8 milliards d’euros, 31,8 milliards de la part de Kauflands, le reste est fait par les enseignes secondaires du groupe notamment Pré Zero, Schwarz production… l’ensemble de ces derniers a pour total 154,1 milliards d’euros de chiffre d’affaires sur 2022 (25 mai 2023 par retaildetail et Gondola).
• Nombre de points de vente : 1600 en France et 12 200 au total.
• Nombre de salariés : 46 000 salariés en France, 341 000 pour Lidl international et 575 000 pour le groupe.
• Croissance du Chiffres d’affaires : 15,4% sur 2022 (25 mai 2023 par retail detail)
• Part de marché : Environ 8% (LSA 2022)

• Lidl est la 10e fortune mondiale.

Orientation stratégiques

02

Lidl Arveyres

Concurrents

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Define secondary messages with interactivity.

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Prioritize and give visual weight to the main elements.

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Plan your communication structure.

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Target

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Objetivo 2

Target 1

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Customers: 1952

Measure results and experiment.

Clients: 1523

Generate experiences with your content.

Report

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Target 4

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Objetivo 3

Customers: 789

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Make your audience remember the message.

Clients: 854

Engage and amaze your audience.

Market Analysis

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A great title here

Use this space to briefly describe your chart and its evolution.

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Positioning

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Quality

Brand 1

Brand 2

Price

Brand 4

Brand 3

SWOT

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Threats

Weaknesses

If you are going to do this SWOT analysis live, we recommend that you train your voice and rehearse: the best improvisation is always the most prepared!

First of all, make an outline to have clear what the weaknesses are. Summarize the content so that it gets imprinted in the brain of your audience.

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Opportunities

Strengths

Although you should not abuse bulletpoints, icons, and diagrams like this one can be great allies when it comes to telling stories.

Use this space to talk about strengths. Show enthusiasm and maintain eye contact with your audience: 'The eyes, chico. They never lie'.

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03

Action

Milestones

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70%

...Even if you explain it orally later

30%

You can represent numbers in this way

85%

This way you will keep your audience's attention

Strategy

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Short Term

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You can create an outline to summarize the content and use words that will be engraved in your audience's minds.

Medium Term

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If you are going to present live, we recommend that you train your voice and rehearse: the best improvisation is always the most rehearsed!

Long Term

Subtitle here

Show enthusiasm, flash a smile, and maintain eye contact with your audience: 'The eyes, chico. They never lie'. Leave them speechless.

Budget

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Roadmap

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65%

Highlight a key figure or relevant data in this space

Priority

Provide context to your topic with a subtitle

A brilliant title here

Use this space to briefly describe your chart and its evolution.

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Merci

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With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!

Write a title here

A cool subtitle here

With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!

Write a title here

A cool subtitle here

With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!

Write a title here

A cool subtitle here

With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!

Write a title here

A cool subtitle here

With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!

Write a title here

An awesome subtitle here

Write a title here

A cool subtitle here

With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!

Write a title here

A cool subtitle here

With Genially templates you will be able to include visual resources to leave your audience speechless. Also highlight a specific sentence or data that will remain imprinted in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want!