Arturo Carpio C

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carpiodeharo@gmail.com +34640381516 arturo-carpio-de-haro/ Malta, EU

Buenas! soy Arturo, de Madrid. Tengo más de 10 años de experiencia en diferentes áreas de Marketing y Comunicación, en particular estrategia, copywriting e ideación creativa. Considero que estrategia y creatividad van de la mano para poder no solo alcanzar metas, sino hacerlo desde la diferenciación y la verdadera esencia de un proyecto. Como dijo Sócrates, "quien habla es escuchado, pero quien comunica es recordado". (La verdad es que lo acabo de inventar, Sócrates nunca dijo eso, pero esta es una prueba del poder que tiene la comunicación).

Marketing strategist & Communication freelancer

Arturo Carpio

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carpiodeharo@gmail.com +34640381516 arturo-carpio-de-haro/ Malta, EU

Hey! I'm Arturo, from Madrid. I have over 10 years of experience in several areas of Marketing and Communication, particularly in strategy, copywriting, and creative ideation. I believe that strategy and creativity go hand in hand not only to achieve goals, but to do so through differentiation and the true essence of a project. As Socrates once said, "who speaks is heard, but who communicates is remembered." (Actually I just made that up, Socrates never said that, but this is a proof of to the power of communication).

Marketing strategist & Communication freelancer

Arturo Carpio

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Easy peasy: Just click on the different objects to find out about me and my experience.

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Ideas publicitarias

You're too curious

One of my passions is traveling and discovering new places (I know, I must be the only one, right?). This has led me to live in various locations, a list that I hope will keep growing:

• San Lorenzo del Escorial - Where I was born and raised (if you haven't been, you should go, it's beautiful)
• Spokane, Washington - 2013
• Barcelona - 2014
• Madrid - 2015 - 2019
• Lisboa - 2019 - 2023
• Malta - 2024 -

In addition to experiencing new cultures, living in different places has helped me learn new languages.

• Spanish is my mother tongue.
• I speak English fluently, though with a strong Spaniard accent of course - nobody's perfect.
• I have a great command of Portuguese, but I occasionally have those moments where I nod and smile, hoping you didn’t ask a question.
• As for Maltese, I wondn't even understand a silent movie.

Jokes aside, throughout my life, I have worked in Spanish, English, and Portuguese.

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

Como esto es para que me conozcas mejor, ¿por qué no hablar de la música que me gusta? No puedo decir que tenga un género favorito. Básicamente, si me gusta la canción, me gusta la canción. Sin embargo, el rap es el único estilo que nunca he dejado de escuchar (y no creo que lo haga). Creo que la variedad de mis gustos refleja mi dinamismo y apertura, algo que siempre intento reflejar en los proyectos con los que colaboro Al grano, aquí tienes algunos de mis artistas favoritos en ningún orden específico:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan

• El Canto del Loco

Sería bastante gracioso juntarlos

Una de mis pasiones es viajar y descubrir nuevos lugares (lo sé, debo de ser el único, ¿verdad?). Eso me ha llevado a vivir en diferentes lugares, una lista que espero vaya en aumento:

• San Lorenzo del Escorial - Donde nací y me crié (si no lo conoces ve, es precioso)
• Spokane, Washington - 2013
• Barcelona - 2014
• Madrid - 2015 - 2019
• Lisboa - 2019 - 2023
• Malta - 2024 -

Además de conocer nuevas culturas, vivir en sitios diferentes me ha hecho aprender nuevos idiomas.

• El español es mi lengua materna.
• El inglés lo hablo perfectamente, por supuesto con acentazo, nadie es perfecto.
• El portugués lo domino muy bien, pero tengo algún momento de esos de asentir y sonreír esperando que no hayas hecho una pregunta.
• En maltés no entendería ni una peli muda.

Bromas aparte, durante mi vida he trabajado tanto en español como en inglés y portugués.

Playing tennis is basically what I've done most in my entire life. I love that sport, and I believe it also represents life itself very well. You're alone. You have to move forward achieving small goals. You have to handle pressure, overcome obstacles, take risks, stay calm, and exert effort. And you enjoy it. Thanks to tennis, I have traveled the world and made great friends. I got a scholarship to start university in the United States, playing on the team at Eastern Washington University in the NCAA. Certainly, tennis has helped me acquire skills that are valuable in the workplace. It allowed me to develop discipline, handle pressure, creativity, decision-making, resilience, and probably a few more. I've also worked as a coach for 4 years, at all levels and ages. Nowadays, I just play casual games with friends. Or what is even worse: paddle.

Since I was a kid, I've always loved reading (wow, what an interesting guy, I know). I believe reading has helped me develop an open and critical mind, as well as being a constant source of inspiration and learning. I try to read all kinds of genres and styles. I can't say I have a favorite type of book. However, if I know a story I'm reading is real, that's when a book captivates me the most. Here’s a list of my favourite books:

• Seven days in Tibet - Heinrich Harrer
• The Shadow of the Sun - Ryszard Kapuściński
• Open - Andre Agassi
• Al Gazal, the traveler of the two Orients - Jesús Maeso de la Torre
• Silk - Alessandro Baricco
• The Black Swan - Nassim Nicholas Taleb
• God's Crooked Lines - Torcuato Luca de Tena
• Chasing Venus: The Race to Measure the Heavens - Andrea Wulf

And my favorite authors:

• Ryszard Kapuściński
• Alessandro Baricco
• Andrea Wulf
• Guillermo Arriaga
• Fernando Pessoa

Any recommendations? Send them over!

junio 2020 - actualidad

Principales responsabilidades:

• Estrategia: Diseñar e implementar estrategias de marketing para promocionar eventos, fortalecer la imagen de marca y llegar a nuevas audiencias.

• Gestionar la identidad de la marca: A quien preguntes te dirá que Lifestyling es diferente. Desde el principio me enfoqué en implementar un estilo que fuera una verdadera representación de lo que es el proyecto y resaltar aquello que lo hace especial. Una marca cercana, familiar, desenfadada y con sentido de comunidad.

• Ideas y copywriting: Generar ideas de comunicación y copies originales y diferentes La identidad de la marca rebelde, divertida y una total libertad creativa me permitieron desarrollar un estilo único y con impacto que ayudó a diferenciar y posicionar la marca.

• Gestionar los canales de comunicación: Instagram es nuestra piedra angular. Me encargo de calendarizar, publicar y gestionar la cuenta. Otros canales incluyen WhatsApp y email.

De esta experiencia desarrollé otras habilidades fuera de mi ámbito, como:

• Emprender
• Entender y gestionar las finanzas de una empresa
• Establecer metas y estrategias a nivel operacional
• Analizar el mercado para descubrir oportunidades
• Establecer relaciones con competidores para fomentar un entorno colaborativo
• Cómo organizar eventos (que por desgracia es más difícil de lo que parece)

Lifestyling es uno de mis proyectos favoritos. Esta iniciativa comenzó durante la pandemia, tras el primer confinamiento. Éramos un grupo de amigos que se conocieron en 2020 a los que les gustaba salir de fiesta, y vimos una oportunidad de ofrecer algo diferente teniendo en cuenta el nuevo paradigma: fiestas más pequeñas con un ambiente más familiar y underground, apoyando a artistas locales y también promoviendo a artistas internacionales. Nos tiramos a la piscina y creamos una empresa. Poco a poco, Lifestyling fue tomando forma y empezamos a construir una comunidad donde todo el mundo se sintiera partícipe. Ahora hemos crecido hasta convertirnos en uno de los principales agentes en la escena en Lisboa, siempre manteniendo nuestra esencia underground y familiar por supuesto. El proyecto implica mucho más que organizar fiestas. Hemos construido un estudio con nuestras propias manos en el sótano de un restaurante marroquí (si eso no es underground…), lanzado EPs y tracks con artistas que admiramos, creado un podcast… y muuuuuucho más. Pero lo más importante es que sentimos que hemos contribuido y estamos contribuyendo a tener un impacto positivo en la escena; y sobre todo que hacemos que la gente disfrute. Podría estar escribiendo sobre el Lifestyling todo el día, pero se supone que esto es una especie de CV, así que vamos a llevarlo por ahí, perdón (¡echa un ojo al proyecto aquí!): Como socio fundador, con la misma participación que los demás, estoy involucrado en todas las decisiones que afectan a la empresa. Como Director de Marketing, estoy a cargo de la comunicación, marketing y gestión de redes sociales.

Lifestyling - Director de Marketing y Comunicación; Socio fundador

I also developed other skills such as:

• Analyzing and quickly understanding different markets: I developed strategies for highly diverse sectors, such as tattoo studios, aerospace, blockchain-driven medicinal marijuana, slippers, osteopathic clinics, bars, moving companies... and that would be about 5% of the list. Moreover, these industries were in completely different countries like the US, Portugal, Spain, Germany, Ghana, or Canada, among others.

• Perform and deliver in a chaotic environment: It's not that I love it, but creative agencies have that touch of inherent chaos with the minds that work there. If you add to the mix vastly different time zones, vague client feedback, and a small team, you get a cocktail only suitable for strong stomachs. But you know, it's that off-the-menu cocktail that makes you feel special when you order it, the "the usual sir?" from that charming waitress who at least remembers you from something. The "what's that?" from those "sparkling water for me, I have work tomorrow" types. Leaving aside these unnecessarily metaphorical lines, I'm not a fan of chaos unless it's the inevitable just-right amount. Generally, I believe chaos doesn't help a business. But I know how to navigate it if necessary.

• Strategy: Designing marketing strategies for clients. Analyze the market, audience, and brand to define and plan the strategy. These varied according to the client's goals and identified opportunities: Branding, social media, websites, advertising, and more.

• Ideas and copywriting: Creative ideas for various purposes. Advertising campaigns, social media posts, memes, web design, scriptwriting, or copywriting.

• Process optimization: Since it was a recently created startup, some internal processes needed to be refined and optimized. I helped identify them, conducted analyses, and proposed strategies to optimize them.

• Account management: Sometimes I had to give a hand as an account manager. Communication with the client, development of briefs, management and allocation of resources, and project follow-up.

Other responsabilities included:

• Recruitment: Analyzing profiles and interviewing candidates, evaluating their ability to fit into the role and developing reports for decision-making.

• Training and mentoring: Helping newcomers within the strategy department to develop and acquire skills.

April 2022 - July 2024

Main responsibilities:

Between Collective is a creative agency based in Lisbon that operates internationally. Their range of services is extensive, including all kinds of marketing services (web design, branding, social media, advertising...) always from a creative perspective. It's a diverse group of people with one common trait: a lot of creative talent. A very stimulating environment with completely different perspectives, as the team consists of individuals from various countries across five continents. I had the pleasure of sharing over two years (2022-2024) with these creative minds as a Strategy Director. BC is a startup and we know what that means: you have to do a bit (or a lot) of everything. Primarily, I focused on designing marketing strategies for clients, optimizing internal processes, generating creative ideas, copywriting, and team management.

Between Collective Strategy Director

I have been connected to the art world since I was born. My grandfather and uncle are artists. My dad is an art critic, professor, and holds a PhD in art history (among other things). My mom has a long career in cultural management, curating, and also as a gallery owner. In fact, for 5 years, my house was literally an art gallery. I am not an artist, nor an expert in the field, I just appreciate and enjoy it. I like to think that art has influenced and helped me become a more creative person. Although I don't have a preferred style, I love street art; I consider it key to the "democratization" of art. I also have a preference for big format. My favorite artists:

• Vhils
• Christo & Jeanne-Claude
• Pixie Pravda
• Fabio Viale
• Mar Solís
• Chema Madoz
• M. C. Escher
• Mareo Rodríguez
• Pichiavo
• Pejac

I've worked at some art fairs as a salesperson for various galleries. I have also worked on marketing projects for different artists, assisting with web design and communication.

Desde que tengo uso de razón siempre he sido bastante independiente. Me gusta hacer las cosas a mi manera y valoro muchísimo la flexibilidad. Siempre he sido disciplinado y proactivo, sin esperar a que me lo digan para hacer algo. Es en un entorno completamente independiente donde me siento lo suficientemente cómodo como para dar lo mejor de mí, pero también lo suficientemente incómodo como para ser perfeccionista con mi trabajo. Por todo ello finalmente he decidido empezar a trabajar como freelance. Tengo muchísimas ganas de poder ayudar a proyectos con los que conecto y en los que creo poder aportar. Echa un ojo a las cosas que podemos hacer juntos. Aunque trabajo solo, me mantengo conectado con otros profesionales del sector. Compartimos ideas y perspectivas, y siempre estoy buscando maneras de estimular mi creatividad y seguir desarrollando mis habilidades.

Contact

Te ayudo a definir la misión, visión, valores y posicionamiento de tu marca. También puede incluir la creación de identidad visual (logotipo, colores, tipografía...)

Estrategia de marca

Servicios de freelance

Asesoramiento personalizado para ayudarte a ajustar y mejorar tus estrategias de marketing y comunicación. Ideas y soluciones que encajen con tus objetivos.

Consultoría

Servicios de diseño y desarrollo de sitios web personalizados para fortalecer tu presencia online.

Páginas web

Esloganes con gancho que capturan la esencia de tu marca o producto y optimizan su posicionamiento en la mente del consumidor. Un formato pequeño con un impacto enorme.

Eslóganes

Conceptos creativos para promocionar tu marca o producto de manera única y original. Incluye eslóganes, guiones para vídeos y campañas.

Ideas publicitarias

Estrategias de marketing personalizadas para alcanzar tus objetivos. Incluye investigación de mercado, análisis de competidores, análisis de audiencia y plan de acción.

Estrategia de marketing

Ready when you are ->

Other responsibilities included:

• Naming: I had the opportunity to name various things, such as the intranet, the HR management system, the employee benefits program, and the real estate agency that marketed the company's properties.

• Recruitment: Screening candidates, conducting interviews for applicants to the Marketing and Communications department, assessing their suitability for the role, and making the final hiring decision.

• Creative production: In the beginning, when I was a one-person team, I developed and applied my graphic design and video skills. This helped me understand the creative role better, which later enabled me to manage creative professionals more effectively. I primarily used Photoshop and Premiere.

• Clipping: Identifying important news affecting the business and industry, creating a polished report, and sending it weekly to the board of directors.

• Creation and management of the Marketing and Communications department: Designing procedures, policies, and roles, planning tasks, and supervising the department.

• Communication management: Managing internal communication channels (email, intranet, offline in offices) and external channels (social media, press, events).

• Social media management: Designing strategies, planning content, community management, and analyzing various social media profiles, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.

• Project and budget planning: Understanding how the Marketing & Communication department could contribute to achieving business objectives, developing the annual marketing and communication plan, and setting the budget.

• Brand image management: Establishing the company's corporate image and ensuring its consistency across all channels and formats, both online (documents, presentations, social media) and offline (office decoration, merchandising, events).

• Team management and mentorship: Leading the team to ensure the proper functioning of operations in Spain, Portugal, Italy, and Greece. Guiding team members for their development and ensuring they enjoyed their time at the company. Evaluating team performance.

November 2017 - March 2022

Main responsibilities:

Hipoges is a real estate servicer. If that sounds like Greek to you, we can simplify (a lot) by saying they manage debt portfolios with real estate collateral for investment funds and institutions. Does that clarify things? Finance stuff. I had a great experience there. I started as an intern and ended up as the Head of Marketing & Communication. I was responsible for managing internal and external communications, developing, aligning, and implementing the brand image, and developing marketing strategies to commercialize properties under the company's management; all this for Spain, Portugal, Greece, and Italy. In a company entirely focused on operations, despite being an intern, I was the only person with a marketing background, which quickly granted me high responsibility in the area and made me the key decision-maker. Later on I was in charge of creating and managing the Marketing & Communication department from scratch, establishing roles, policies, and procedures.

Hipoges Marketing & Communication Manager

También desarrollé otras habilidades como:

• Analizar y entender diferentes mercados rápidamente: Desarrollé estrategias para sectores muy variados, como estudios de tatuajes, aeronáutica, marihuana medicinal impulsada por blockchain, zapatillas de andar por casa, clínicas osteopáticas, bares, empresas de mudanzas... y eso sería más o menos el 5% de la lista. Además, estas industrias eran en países completamente diferentes, como EEUU, Portugal, España, Alemania, Ghana o Canadá, entre otros.

• Trabajar en un entorno caótico: No es que me encante, pero las agencias creativas tienen ese toque de caos inherente a las mentes que trabajan allí. Si añades a la receta zonas horarias extremadamente diferentes, feedback vago de clientes y un equipo pequeño, tienes un cóctel solo apto para estómagos fuertes. Pero ya sabes, es ese cóctel que no está en el menú y te sientes especial cuando lo pides, el "¿lo de siempre?" de esa camarera tan guapa que por lo menos te recuerda de algo. El "a ver, ¿qué es eso?" de esos "yo agua con gas que mañana trabajo". Dejando a un lado estas líneas tan innecesariamente metafóricas, no soy fan del caos si no es la cantidad justa inevitable. Creo que por regla general el caos no ayuda nada a un negocio. Pero sé cómo navegarlo si es necesario.

• Estrategia: Diseño estrategias de marketing para clientes. Análisis del mercado, audiencia y marca para definir y planificar la estrategia. Éstas variaban según las metas del cliente y las oportunidades identificadas: Branding, redes sociales, sitios web, publicidad y más.

• Ideas y copywriting: Ideas creativas para diferentes propósitos. Campañas publicitarias, publicaciones en redes sociales, memes, diseño web, redacción de guiones o copywriting.

• Optimización de procesos: Al ser una startup creada recientemente, varios procesos internos necesitaban ser pulidos y optimizados. Ayudé a identificarlos, realizar análisis y proponer estrategias para optimizarlos.

• Gestión de cuentas: A veces tenía que echar una mano como account manager. Comunicación con el cliente, desarrollo de briefs, gestión y asignación de recursos, y seguimiento del proyecto.

Otras responsabilidades incluyeron

• Reclutamiento: Analizar perfiles y entrevistar candidatos, evaluando su capacidad para ajustarse al rol y desarrollando informes para la toma de decisiones.

• Training y mentoría: Ayudar a los recién llegados dentro del departamento de estrategia a desarrollar habilidades y adquirir nuevos conocimientos. Realizar workshops para habilidades específicas, o planes de desarrollo.

abril 2022 - julio 2024

Principales responsabilidades:

Between Collective es una agencia creativa con sede en Lisboa que opera internacionalmente. Su abanico de servicios es muy amplio, incluyendo todo tipo de servicios de marketing (diseño web, branding, redes sociales, publicidad…) siempre desde un enfoque creativo. Es un grupo diverso de personas con un rasgo en común: muchísimo talento creativo. Un entorno muy estimulante con perspectivas completamente diferentes, ya que el equipo lo forman personas de distintos países de los cinco continentes. Tuve el placer de compartir algo más de dos años (2022-2024) con estas mentes creativas como Director de Estrategia. BC es una startup y ya sabemos lo que eso significa: tienes que hacer un poco mucho de todo. Principalmente, me ocupé de diseñar estrategias de marketing para clientes, optimizar procesos internos, generar ideas creativas, copywriting y gestión del equipo.

Between Collective Director de Estrategia

Jugar al tenis es básicamente lo que más he hecho en toda mi vida. Me encanta ese deporte y creo que además representa muy bien la vida en sí misma. Estás solo. Tienes que avanzar logrando pequeños objetivos. Tienes que manejar la presión. Superar obstáculos. Tomar riesgos. Mantener la calma. Esforzarte. Y se disfruta. Gracias al tenis he viajado por el mundo y conocido a grandes amigos. Conseguí una beca para comenzar la universidad en Estados Unidos, jugando en el equipo de la Eastern Washington University en la NCAA. Definitivamente el tenis me ha hecho adquirir cualidades valiosas en el entorno laboral. Me permitió desarrollar disciplina, gestión de la presión, creatividad, toma de decisiones y resiliencia. Y alguna más que me dejo seguramente. También he trabajado como entrenador durante 4 años, a todos los niveles y edades. Ahora solo juego pachangas con amigos. O lo que es peor: al padel.

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

I also developed other skills such as:

• Analyzing and quickly understanding different markets: I developed strategies for highly diverse sectors, such as tattoo studios, aerospace, blockchain-driven medicinal marijuana, slippers, osteopathic clinics, bars, moving companies... and that would be about 5% of the list. Moreover, these industries were in completely different countries like the US, Portugal, Spain, Germany, Ghana, or Canada, among others.

• Perform and deliver in a chaotic environment: It's not that I love it, but creative agencies have that touch of inherent chaos with the minds that work there. If you add to the mix vastly different time zones, vague client feedback, and a small team, you get a cocktail only suitable for strong stomachs. But you know, it's that off-the-menu cocktail that makes you feel special when you order it, the "the usual sir?" from that charming waitress who at least remembers you from something. The "what's that?" from those "sparkling water for me, I have work tomorrow" types. Leaving aside these unnecessarily metaphorical lines, I'm not a fan of chaos unless it's the inevitable just-right amount. Generally, I believe chaos doesn't help a business. But I know how to navigate it if necessary.

• Strategy: Designing marketing strategies for clients. Analyze the market, audience, and brand to define and plan the strategy. These varied according to the client's goals and identified opportunities: Branding, social media, websites, advertising, and more.

• Ideas and copywriting: Creative ideas for various purposes. Advertising campaigns, social media posts, memes, web design, scriptwriting, or copywriting.

• Process optimization: Since it was a recently created startup, some internal processes needed to be refined and optimized. I helped identify them, conducted analyses, and proposed strategies to optimize them.

• Account management: Sometimes I had to give a hand as an account manager. Communication with the client, development of briefs, management and allocation of resources, and project follow-up.

Other responsabilities included:

• Recruitment: Analyzing profiles and interviewing candidates, evaluating their ability to fit into the role and developing reports for decision-making.

• Training and mentoring: Helping newcomers within the strategy department to develop and acquire skills.

April 2022 - July 2024

Main responsibilities:

Between Collective is a creative agency based in Lisbon that operates internationally. Their range of services is extensive, including all kinds of marketing services (web design, branding, social media, advertising...) always from a creative perspective. It's a diverse group of people with one common trait: a lot of creative talent. A very stimulating environment with completely different perspectives, as the team consists of individuals from various countries across five continents. I had the pleasure of sharing over two years (2022-2024) with these creative minds as a Strategy Director. BC is a startup and we know what that means: you have to do a bit (or a lot) of everything. Primarily, I focused on designing marketing strategies for clients, optimizing internal processes, generating creative ideas, copywriting, and team management.

Between Collective Strategy Director

From the age of 7 to 12, I attended CIM Padre Antonio Soler, a school where music was integrated with the rest of the school subjects. I feel privileged to have received musical education from such a young age, as I believe it has developed my creativity in a way only music can achieve. I completed four years of elementary level and two years of intermediate level there. My main instrument was the trumpet, but thanks to that, I also know how to play the guitar and piano, and sometimes I even end up DJing at some parties.

June 2020 - Now

Main responsibilities:

• Strategy: Designing and implementing marketing strategies to promote events, strengthen the brand image, and reach new audiences.

• Managing brand identity: Everyone you ask will tell you that Lifestyling is different. From the beginning, I focused on implementing a style that truly represents what the project is about and highlighting what makes it special. A brand that is approachable, familiar, relaxed, and community-oriented.

• Ideas and copywriting: Generating communication ideas and original, different copies. The brand's identity as rebellious, fun, and the fact of having complete creative freedom allowed me to develop a unique and impactful style that helped differentiating and positioning the brand.

• Managing communication channels: Instagram is our cornerstone. I handle scheduling, posting, and managing the account. Other channels include WhatsApp and email.

From this experience, I developed other skills outside my field, such as:

• Entrepreneurship
• Understanding and managing company finances
• Setting goals and strategies at an operational level
• Analyzing the market to discover opportunities
• Establishing relationships with competitors to foster a collaborative environment
• Organizing events (which unfortunately is way harder than it looks)

Lifestyling is one of my favorite projects. This initiative started during the pandemic, after the first lockdown. We were a group of friends who met in 2020 and enjoyed going out to parties. We saw an opportunity to offer something different considering the new paradigm: smaller parties with a more familiar and underground atmosphere, supporting local artists and promoting international artists as well. We took the plunge and started a company. Gradually, Lifestyling began to take shape, and we started building a community where everyone felt involved. Now we have grown to become one of the main players on the scene in Lisbon, always maintaining our underground and familiar vibe, of course. The project involves much more than organizing parties. We built a studio with our own hands in the basement of a Moroccan restaurant (if that's not underground...), released EPs and tracks with artists we admire, created a podcast... and muuuuuuuch more. But most importantly, we feel that we have contributed and continue to make a positive impact on the scene; above all, we just like to think we make people have a good time. I could be writing about Lifestyling all day, but this is supposed to be some kind of CV, so let's steer it that way, sorry (check out the project here!): As a co-founder, with equal ownership stake, I am involved in all decisions affecting the company. As Marketing Director, I am responsible for communication, marketing, and social media management.

Lifestyling - Marketing & Communication Director; Co-founder

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

Other responsibilities included:

• Naming: I had the opportunity to name various things, such as the intranet, the HR management system, the employee benefits program, and the real estate agency that marketed the company's properties.

• Recruitment: Screening candidates, conducting interviews for applicants to the Marketing and Communications department, assessing their suitability for the role, and making the final hiring decision.

• Creative production: In the beginning, when I was a one-person team, I developed and applied my graphic design and video skills. This helped me understand the creative role better, which later enabled me to manage creative professionals more effectively. I primarily used Photoshop and Premiere.

• Clipping: Identifying important news affecting the business and industry, creating a polished report, and sending it weekly to the board of directors.

• Creation and management of the Marketing and Communications department: Designing procedures, policies, and roles, planning tasks, and supervising the department.

• Communication management: Managing internal communication channels (email, intranet, offline in offices) and external channels (social media, press, events).

• Social media management: Designing strategies, planning content, community management, and analyzing various social media profiles, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.

• Project and budget planning: Understanding how the Marketing & Communication department could contribute to achieving business objectives, developing the annual marketing and communication plan, and setting the budget.

• Brand image management: Establishing the company's corporate image and ensuring its consistency across all channels and formats, both online (documents, presentations, social media) and offline (office decoration, merchandising, events).

• Team management and mentorship: Leading the team to ensure the proper functioning of operations in Spain, Portugal, Italy, and Greece. Guiding team members for their development and ensuring they enjoyed their time at the company. Evaluating team performance.

November 2017 - March 2022

Main responsibilities:

Hipoges is a real estate servicer. If that sounds like Greek to you, we can simplify (a lot) by saying they manage debt portfolios with real estate collateral for investment funds and institutions. Does that clarify things? Finance stuff. I had a great experience there. I started as an intern and ended up as the Head of Marketing & Communication. I was responsible for managing internal and external communications, developing, aligning, and implementing the brand image, and developing marketing strategies to commercialize properties under the company's management; all this for Spain, Portugal, Greece, and Italy. In a company entirely focused on operations, despite being an intern, I was the only person with a marketing background, which quickly granted me high responsibility in the area and made me the key decision-maker. Later on I was in charge of creating and managing the Marketing & Communication department from scratch, establishing roles, policies, and procedures.

Hipoges Marketing & Communication Manager

Otras responsabilidades incluyeron

• Naming: Tuve la oportunidad de nombrar varias cosas, como la intranet, el sistema de gestión de RRHH, el programa de beneficios para empleados o la inmobiliaria que comercializaba los inmuebles de la empresa.

• Reclutamiento: Filtrar candidatos, realizar entrevistas para los candidatos que aplicaban al departamento de Marketing y Comunicación, evaluar su capacidad para encajar en el rol y tomar la decisión final sobre su contratación.

• Producción creativa: Al principio, cuando era un equipo de uno, desarrollé y puse en práctica mis habilidades de diseño gráfico y edición de vídeo. Me ayudó a entender el rol creativo para después saber gestionar a equipos creativos de una mejor manera. Usé principalmente Photoshop y Premiere.

• Clipping: Identificar noticias importantes que afectaran al negocio y a la industria, hacer un informe bonito y luego enviarlo semanalmente a la junta directiva.

• Creación y gestión del departamento de Marketing y Comunicación: Diseño de procedimientos, políticas y roles, planificación de tareas y supervisión del departamento.

• Gestión de la comunicación: Gestión de los canales de comunicación internos (email, intranet, offline en oficinas…) y externos (redes sociales, prensa, eventos…).

• Gestión de redes sociales: Diseño de estrategias, planificación de contenidos, gestión de la comunidad y análisis de diferentes perfiles en redes sociales, incluyendo LinkedIn, Facebook, Twitter, Instagram y YouTube.

• Planificación de proyectos y presupuesto: Entender cómo el departamento de Comunicación y Marketing podía contribuir a alcanzar los objetivos empresariales, desarrollar el plan anual de marketing y comunicación y establecer el presupuesto.

• Gestión de la imagen de marca: Establecer la imagen corporativa de la empresa y asegurar su consistencia en todos los canales y formatos, tanto online (documentos, presentaciones, redes sociales…) como offline (decoración de oficinas, merchandising, eventos…).

• Gestión y mentoría de equipos: Dirigir al equipo garantizando el correcto funcionamiento de las operaciones en España, Portugal, Italia y Grecia. Orientar a los miembros del equipo para su desarrollo y asegurarme de que disfrutaran de su tiempo en la empresa. Evaluación del desempeño del equipo.

noviembre 2017 - marzo 2022

Principales responsabilidades:

Hipoges es un servicer inmobiliario. Si eso te suena a chino, podemos simplificar (mucho) diciendo que gestionan carteras de deuda con garantía inmobiliaria para fondos e instituciones de inversión. ¿Te ha aclarado algo? Finanzas y eso. Tuve una gran experiencia allí. Empecé de becario y terminé como responsable de Marketing y Comunicación. Me encargué de gestionar la comunicación interna y externa, desarrollar, alinear e implementar la imagen de la marca, y desarrollar estrategias de marketing para comercializar inmuebles que la compañía tenía bajo gestión; todo esto para España, Portugal, Grecia e Italia. En una empresa totalmente enfocada en operaciones, pese a ser el becario era la única persona con formación en marketing, lo que rápidamente me otorgó una alta responsabilidad en el área y me convirtió en el responsable de tomar decisiones clave. Me encargué de crear desde cero y gestionar el departamento de Marketing y Comunicación, estableciendo roles, políticas y procedimientos.

Hipoges Responsable de Marketing y Comunicación

June 2020 - Now

Main responsibilities:

• Strategy: Designing and implementing marketing strategies to promote events, strengthen the brand image, and reach new audiences.

• Managing brand identity: Everyone you ask will tell you that Lifestyling is different. From the beginning, I focused on implementing a style that truly represents what the project is about and highlighting what makes it special. A brand that is approachable, familiar, relaxed, and community-oriented.

• Ideas and copywriting: Generating communication ideas and original, different copies. The brand's identity as rebellious, fun, and the fact of having complete creative freedom allowed me to develop a unique and impactful style that helped differentiating and positioning the brand.

• Managing communication channels: Instagram is our cornerstone. I handle scheduling, posting, and managing the account. Other channels include WhatsApp and email.

From this experience, I developed other skills outside my field, such as:

• Entrepreneurship
• Understanding and managing company finances
• Setting goals and strategies at an operational level
• Analyzing the market to discover opportunities
• Establishing relationships with competitors to foster a collaborative environment
• Organizing events (which unfortunately is way harder than it looks)

Lifestyling is one of my favorite projects. This initiative started during the pandemic, after the first lockdown. We were a group of friends who met in 2020 and enjoyed going out to parties. We saw an opportunity to offer something different considering the new paradigm: smaller parties with a more familiar and underground atmosphere, supporting local artists and promoting international artists as well. We took the plunge and started a company. Gradually, Lifestyling began to take shape, and we started building a community where everyone felt involved. Now we have grown to become one of the main players on the scene in Lisbon, always maintaining our underground and familiar vibe, of course. The project involves much more than organizing parties. We built a studio with our own hands in the basement of a Moroccan restaurant (if that's not underground...), released EPs and tracks with artists we admire, created a podcast... and muuuuuuuch more. But most importantly, we feel that we have contributed and continue to make a positive impact on the scene; above all, we just like to think we make people have a good time. I could be writing about Lifestyling all day, but this is supposed to be some kind of CV, so let's steer it that way, sorry (check out the project here!): As a co-founder, with equal ownership stake, I am involved in all decisions affecting the company. As Marketing Director, I am responsible for communication, marketing, and social media management.

Lifestyling - Marketing & Communication Director; Co-founder

One of my passions is traveling and discovering new places (I know, I must be the only one, right?). This has led me to live in various locations, a list that I hope will keep growing:

• San Lorenzo del Escorial - Where I was born and raised (if you haven't been, you should go, it's beautiful)
• Spokane, Washington - 2013
• Barcelona - 2014
• Madrid - 2015 - 2019
• Lisboa - 2019 - 2023
• Malta - 2024 -

In addition to experiencing new cultures, living in different places has helped me learn new languages.

• Spanish is my mother tongue.
• I speak English fluently, though with a strong Spaniard accent of course - nobody's perfect.
• I have a great command of Portuguese, but I occasionally have those moments where I nod and smile, hoping you didn’t ask a question.
• As for Maltese, I wondn't even understand a silent movie.

Jokes aside, throughout my life, I have worked in Spanish, English, and Portuguese.

Desde los 7 hasta los 12 años fui al colegio CIM Padre Antonio Soler, un colegio donde la música estaba integrada con el resto de asignaturas. Me siento un privilegiado por haber recibido educación musical desde tan pequeño, siento que ha desarrollado mi creatividad de una manera que solo la música puede lograr. Allí cursé cuatro años de grado elemental y dos de grado medio. Mi instrumento era la trompeta, pero gracias a esa formación hoy por hoy sé tocar además la guitarra, el piano y a veces también acabo de DJ en alguna que otra fiesta.

Desde que tengo uso de razón siempre he sido bastante independiente. Me gusta hacer las cosas a mi manera y valoro muchísimo la flexibilidad. Siempre he sido disciplinado y proactivo, sin esperar a que me lo digan para hacer algo. Es en un entorno completamente independiente donde me siento lo suficientemente cómodo como para dar lo mejor de mí, pero también lo suficientemente incómodo como para ser perfeccionista con mi trabajo. Por todo ello finalmente he decidido empezar a trabajar como freelance. Tengo muchísimas ganas de poder ayudar a proyectos con los que conecto y en los que creo poder aportar. Echa un ojo a las cosas que podemos hacer juntos. Aunque trabajo solo, me mantengo conectado con otros profesionales del sector. Compartimos ideas y perspectivas, y siempre estoy buscando maneras de estimular mi creatividad y seguir desarrollando mis habilidades.

Te ayudo a definir la misión, visión, valores y posicionamiento de tu marca. También puede incluir la creación de identidad visual (logotipo, colores, tipografía...)

Estrategia de marca

Servicios de freelance

Asesoramiento personalizado para ayudarte a ajustar y mejorar tus estrategias de marketing y comunicación. Ideas y soluciones que encajen con tus objetivos.

Consultoría

Servicios de diseño y desarrollo de sitios web personalizados para fortalecer tu presencia online.

Páginas web

Esloganes con gancho que capturan la esencia de tu marca o producto y optimizan su posicionamiento en la mente del consumidor. Un formato pequeño con un impacto enorme.

Eslóganes

Conceptos creativos para promocionar tu marca o producto de manera única y original. Incluye eslóganes, guiones para vídeos y campañas.

Ideas publicitarias

Estrategias de marketing personalizadas para alcanzar tus objetivos. Incluye investigación de mercado, análisis de competidores, análisis de audiencia y plan de acción.

Estrategia de marketing

¿Empezamos? ->

Contacto

You're too curious

Como esto es para que me conozcas mejor, ¿por qué no hablar de la música que me gusta? No puedo decir que tenga un género favorito. Básicamente, si me gusta la canción, me gusta la canción. Sin embargo, el rap es el único estilo que nunca he dejado de escuchar (y no creo que lo haga). Creo que la variedad de mis gustos refleja mi dinamismo y apertura, algo que siempre intento reflejar en los proyectos con los que colaboro Al grano, aquí tienes algunos de mis artistas favoritos en ningún orden específico:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan

• El Canto del Loco

Sería bastante gracioso juntarlos

Since I was a kid, I've always loved reading (wow, what an interesting guy, I know). I believe reading has helped me develop an open and critical mind, as well as being a constant source of inspiration and learning. I try to read all kinds of genres and styles. I can't say I have a favorite type of book. However, if I know a story I'm reading is real, that's when a book captivates me the most. Here’s a list of my favourite books:

• Seven days in Tibet - Heinrich Harrer
• The Shadow of the Sun - Ryszard Kapuściński
• Open - Andre Agassi
• Al Gazal, the traveler of the two Orients - Jesús Maeso de la Torre
• Silk - Alessandro Baricco
• The Black Swan - Nassim Nicholas Taleb
• God's Crooked Lines - Torcuato Luca de Tena
• Chasing Venus: The Race to Measure the Heavens - Andrea Wulf

And my favorite authors:

• Ryszard Kapuściński
• Alessandro Baricco
• Andrea Wulf
• Guillermo Arriaga
• Fernando Pessoa

Any recommendations? Send them over!

From the age of 7 to 12, I attended CIM Padre Antonio Soler, a school where music was integrated with the rest of the school subjects. I feel privileged to have received musical education from such a young age, as I believe it has developed my creativity in a way only music can achieve. I completed four years of elementary level and two years of intermediate level there. My main instrument was the trumpet, but thanks to that, I also know how to play the guitar and piano, and sometimes I even end up DJing at some parties.

Créditos a mi amiga Arantxa, quien ha hecho posible la ejecución de esta idea gracias a su talento para la ilustración. Arantxa es tatuadora y co-fundadora de La Siesta Agency. Echa un ojo a lo que hace a través de su instagram: @arantxa_abad

Credits to my friend Arantxa, who made the execution of this idea possible thanks to her talent for illustration. Arantxa is a tattoo artist and co-founder of La Siesta Agency. Check out her work on Instagram: @arantxa_abad

Mucho quieres saber tú...

He estado ligado al mundo del arte desde que nací. Mi abuelo y mi tío son artistas. Mi padre es crítico de arte, profesor y doctor en historia del arte (entre otras cosas). Mi madre tiene una larga trayectoria en gestión cultural, comisariado y también como galerista. De hecho, durante 5 años, mi casa fue literalmente una galería de arte. No soy artista, ni tampoco un experto en la materia, solo lo aprecio y lo disfruto. Me gusta pensar que el arte me ha influido y ayudado a ser una persona más creativa. Aunque no tengo un estilo preferido, me encanta el arte urbano, considero que es clave en la "democratización" del arte. También tengo predilección por el gran formato. Mis artistas preferidos:

• Vhils
• Christo & Jeanne-Claude
• Pixie Pravda
• Fabio Viale
• Mar Solís
• Chema Madoz
• M. C. Escher
• Mareo Rodríguez
• Pichiavo
• Pejac

En el ámbito laboral, trabajé en algunas ferias de arte como comercial para diversas galerías. También he trabajado en proyectos de marketing para diferentes artistas, ayudando en diseño web y comunicación.

Desde pequeño siempre me ha gustado leer (wow qué tío tan interesante, lo sé). Creo que la lectura me ha ayudado a desarrollar una mente abierta y crítica, además de ser una fuente constante de inspiración y aprendizaje. Intento leer todo tipo de géneros y estilos. No puedo decir que tenga un tipo de libro favorito. Sin embargo, si sé que una historia que estoy leyendo es real, es cuando más me atrapa un libro. Aquí hay una lista de algunos de mis libros favoritos:

• Siete años en el Tíbet - Heinrich Harrer
• Ébano - Ryszard Kapuściński
• Open - Andre Agassi
• Al Gazal, el viajero de los dos orientes - Jesús Maeso de la Torre
• Seda - Alessandro Baricco
• El cisne negro - Nassim Nicholas Taleb
• Los renglones torcidos de Dios - Torcuato Luca de Tena
• En busca de Venus - Andrea Wulf

Y mis autores favoritos:

• Ryszard Kapuściński
• Alessandro Baricco
• Andrea Wulf
• Guillermo Arriaga
• Fernando Pessoa

¡Si tienes alguna recomendación mándamela!

Ever since I remember I've always been quite independent. I like doing things my own way and have a big appreciation for flexibility. I've always been disciplined and proactive, taking care of things without needing a push from anyone. It's in a fully independent environment where I feel comfortable enough to deliver my best work, yet uncomfortable enough to be perfectionist about what I put out. That’s why I’ve finally decided to start freelancing. I'm really excited to work on projects that I connect with and believe in. Check out what we can do together. Even though I work solo, I stay connected with other talented professionals in the industry. We share insights and perspectives, and I'm always on the lookout for ways to spark my creativity and keep growing my skills.

Contact

I can help you define your brand’s mission, vision, values and positioning. Can include visual identity creation (logo, colors, typography...)

Brand strategy

Freelance services

Custom advice to help you fine-tune your marketing efforts. I’m here to help with insights and solutions that align with your goals.

Consultancy

Custom website design and development services to strengthen your online presence.

Website services

Powerful catchy slogans can capture the essence of brands or products and boost memorability. A small format with a massive impact.

Slogans & taglines

Creative concepts for campaigns to advertise your brand in a unique, memorable way. Copylines, video scripts and campaigns.

Advertising ideas

Tailored marketing strategies to reach your goals. This includes market research, competitors research, audience analysis, and action plan

Marketing strategy

Ready when you are ->

Playing tennis is basically what I've done most in my entire life. I love that sport, and I believe it also represents life itself very well. You're alone. You have to move forward achieving small goals. You have to handle pressure, overcome obstacles, take risks, stay calm, and exert effort. And you enjoy it. Thanks to tennis, I have traveled the world and made great friends. I got a scholarship to start university in the United States, playing on the team at Eastern Washington University in the NCAA. Certainly, tennis has helped me acquire skills that are valuable in the workplace. It allowed me to develop discipline, handle pressure, creativity, decision-making, resilience, and probably a few more. I've also worked as a coach for 4 years, at all levels and ages. Nowadays, I just play casual games with friends. Or what is even worse: paddle.

Credits to my friend Arantxa, who made the execution of this idea possible thanks to her talent for illustration. Arantxa is a tattoo artist and co-founder of La Siesta Agency. Check out her work on Instagram: @arantxa_abad

I have been connected to the art world since I was born. My grandfather and uncle are artists. My dad is an art critic, professor, and holds a PhD in art history (among other things). My mom has a long career in cultural management, curating, and also as a gallery owner. In fact, for 5 years, my house was literally an art gallery. I am not an artist, nor an expert in the field, I just appreciate and enjoy it. I like to think that art has influenced and helped me become a more creative person. Although I don't have a preferred style, I love street art; I consider it key to the "democratization" of art. I also have a preference for big format. My favorite artists:

• Vhils
• Christo & Jeanne-Claude
• Pixie Pravda
• Fabio Viale
• Mar Solís
• Chema Madoz
• M. C. Escher
• Mareo Rodríguez
• Pichiavo
• Pejac

I've worked at some art fairs as a salesperson for various galleries. I have also worked on marketing projects for different artists, assisting with web design and communication.