Arturo Carpio C

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Estrategia de marketing

Estrategias de marketing personalizadas para alcanzar tus objetivos. Estudio de mercado, análisis de competidores, análisis de audiencia, redes sociales, estrategias de marca, comunicación...

Ideas publicitarias

Páginas web

Conceptos creativos para promocionar tu marca o producto de manera única y original. Incluye eslóganes, guiones para vídeos, campañas... y hasta donde me dejes.

Servicios de diseño y desarrollo de sitios web personalizados para fortalecer tu presencia online.

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Arturo Carpio

Creativo publicitario y marketing strategist

Contacto

Sobre mí

Portfolio and services

Marketing strategies

Advertising ideas

Websites

Creative concepts to promote your brand or product in a unique and original way. This includes slogans, video scripts, campaigns… and pretty much as far as you’ll let me go.

Design and development of custom websites to boost your online presence.

Tailored marketing strategies to achieve your goals, including market research, competitor and audience analysis, social media, branding, and communications.

click to see examples of my work

contact me to see examples

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Arturo Carpio

Creativo publicitario y marketing strategist

Contact

About me

carpiodeharo@gmail.com

+34640381516

arturo-carpio-de-haro/

Madrid, ES

Arturo Carpio

Creativo publicitario y marketing strategist

Inicio

Sobre mí

carpiodeharo@gmail.com

+34640381516

arturo-carpio-de-haro/

Madrid, SP

Arturo Carpio

Advertising creative & marketing strategist

Start

About me

Sobre mí

Esta es la puerta de mi habitación, para entrar haz click sobre ella. Una vez dentro, pulsa en los diferentes objetos para conocer más sobre mí y mi experiencia laboral. Pulsa en el ordenador para volver a mi portfolio y servicios.

About me

This is my the door to my room, click on it to enter. Once inside, click on the different objects to get to know more about me and my work experience. Click on the laptop to return to my portfolio and services.

Ideas publicitarias

Haz click para conocer más sobre cada proyecto

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carpiodeharo@gmail.com +34640381516 arturo-carpio-de-haro/ Madrid, ES

Arturo Carpio

Creativo publicitario y marketing strategist

Buenas! soy Arturo, de Madrid. Tengo más de 10 años de experiencia en diferentes áreas de Marketing y Comunicación, en particular creatividad publicitaria, estrategia y copywriting. Considero que estrategia y creatividad van de la mano para poder no solo alcanzar metas, sino hacerlo desde la diferenciación y la verdadera esencia de un proyecto. Como dijo Sócrates, "quien habla es escuchado, pero quien comunica es recordado". (La verdad es que nunca lo dijo, pero si ha sonado creíble esta es una pequeña muestra del poder que tiene la comunicación).

Empezar

Fácil y sencillo: Haz click en los diferentes objetos para saber sobre mí y mi experiencia

Si quieres ir directamente a mi portfolio, haz click aquí

Si prefieres ver mi CV en el formato de toda la vida, haz click aquí

carpiodeharo@gmail.com +34640381516 arturo-carpio-de-haro/ Madrid, SP

Arturo Carpio

Advertising & marketing freelancer

Hey! I'm Arturo, from Madrid. I have over 10 years of experience in several areas of Marketing and Communication, particularly in strategy, copywriting, and creative ideation. I believe that strategy and creativity go hand in hand not only to achieve goals, but to do so through differentiation and the true essence of a project. As Socrates once said, "who speaks is heard, but who communicates is remembered." (Actually I just made that up, Socrates never said that, but if it sounded believable, that's a glimpse of the power of communication).

Start

Easy peasy: Just click on the different objects to find out about me and my experience.

To watch just my portfolio, click here

If you'd rather check out my CV in the classic format, just click here

MSport - Winning Big

El cliente: MSport es una casa de apuestas que patrocina en África a dos de los principales equipos de fútbol a nivel mundial: Chelsea y Borussia Dortmund. El briefing: Dinámico, aspiracional para fans africanos del fútbol (El spot se lanzaría principalmente en Nigeria y Ghana, en TV y redes sociales). Conseguir unir Dortmund con Londres, diferenciar importancia de cada equipo 35% - 65% (BVB - Chelsea). El reto: Querían utilizar su patrocinio para realizar una pieza audiovisual que funcionara por separado para cada uno de ellos, y al mismo tiempo como una historia unificada. La idea: ¿Qué sueño comparten todos los fans del fútbol? Fichar por un equipo europeo y comenzar una carrera de ensueño, convirtiéndose en el ídolo de su afición: Ganando a lo grande.

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Diversión Solidaria - La Fuerza De Una Sonrisa

El cliente: Diversión Solidaria es una fundación que impulsa la inclusión social a través de experiencias culturales y de ocio, llevando diversión, arte y emoción a personas en situación de vulnerabilidad. El briefing: Crear una pieza gráfica que comunique de forma visual y universal la esencia de la fundación, sin recurrir a largos textos ni descripciones explícitas, y que sirva como símbolo reconocible de su misión. El reto: Traducir los valores de Diversión Solidaria (cercanía, empatía, optimismo, unión...) en un lenguaje visual extremadamente simple, accesible para todas las edades y contextos, pero que al mismo tiempo fuera potente, memorable y emocionalmente claro. La idea: Convertir una sonrisa en un puente entre personas. Dos figuras forman, con sus brazos, una gran sonrisa que las une. Una metáfora visual que habla de empatía, juego y conexión humana. Porque lo que nos une… es la fuerza de una sonrisa.

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Moeve - Ridículo. Aún más ridículo

El cliente: Moeve es el nuevo nombre de la antigua Cepsa, una compañía energética global que ha evolucionado para enfocarse en soluciones sostenibles y la transición energética. El briefing: Los directivos de Moeve no liberaban sus plazas de garaje cuando no asistían a la oficina, lo que provocaba que quedaran vacías sin poder ser aprovechadas por otros empleados. Moeve quería crear piezas de video para mostrarlas en las pantallas ubicadas en la zona de despachos directivos y también para enviarlas directamente a los implicados, con el objetivo de concienciar sobre la importancia de liberar las plazas no utilizadas. El reto: La solución debía ser visualmente llamativa, fácil de entender en pocos segundos y lo suficientemente ingeniosa como para captar su atención en un entorno de oficina. La idea: ¿Qué es lo más ridículo que puede haber en una palza de garaje? ¿Un flotador? ¿Un sofá? ¿Un kart? Casi, pero no tanto como algo más ridículo: Que esté totalmente vacía.

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SportyBet - Got Talent

El cliente: SportyBet es una casa de apuestas online con presencia en varios países, especialmente en mercados emergentes como África, donde el entretenimiento y el deporte son clave para conectar con la audiencia. El briefing: Crear una pieza de contenido protagonizada por el cómico e influencer nigeriano KlintonCod junto a tres jugadores del Real Madrid. La pieza debía tener un tono ligero y universal, capaz de conectar con audiencias de diferentes países y culturas a través del humor y el entretenimiento. El reto: Diseñar un concepto simple y efectivo que pudiera ser entendido globalmente, ejecutado en un tiempo de rodaje muy limitado, y que aprovechara al máximo la personalidad de KlintonCod y el carisma de los jugadores, todo sin depender de un idioma o referencia cultural específica. La idea: KlintonCod se convierte en el participante de un "tienes talento" muy especial, con los jugadores del Real Madrid como jurado. Su espectáculo sólo produce vergüenza ajena hasta que muestra una sorpresa... que público y jurado adorarán.

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LingLong - What's inside a LingLong tire?

El cliente: LingLong es un fabricante chino de neumáticos que patrocina al Real Madrid como parte de su estrategia de expansión y posicionamiento global. El briefing: Asociar la marca Linglong al Real Madrid de manera relevante, comunicando los valores y cualidades del producto a través de determinados jugadores y de momentos clave de la temporada. El reto: Encontrar una forma original y auténtica de conectar los atributos del neumático con el espíritu competitivo del club, evitando los clichés habituales del patrocinio deportivo y generando una pieza memorable para fans y consumidores. La idea: ¿Qué hay dentro de un neumático Linglong? A través de los jugadores del Real Madrid, el espectador se adentra en su interior y descubre que no solo está hecho de caucho y tecnología, sino también de las mismas cualidades que los hacen grandes a ellos: precisión, resistencia, control y carácter. Porque al igual que en el Real Madrid, dentro de un neumático Linglong se encuentra la grandeza.

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LingLong - The challenge with Real Madrid

El cliente: LingLong es un fabricante chino de neumáticos que patrocina al Real Madrid como parte de su estrategia de expansión y posicionamiento global. El briefing: Crear una pieza breve para redes sociales en la que los jugadores del Real Madrid participen en un challenge divertido que involucre de forma directa el producto, permitiendo a la marca generar engagement y visibilidad a través del entretenimiento. El reto: Idear un concepto que pudiera grabarse en solo 10 minutos, incluyendo la explicación a los jugadores, y que garantizara una dinámica ágil, divertida y espontánea. Un formato donde los futbolistas disfrutaran, mostraran su competitividad natural y ayudaran a humanizar la marca. La idea: Los jugadores del Real Madrid se turnan para encestar bolas en neumáticos LingLong. Un reto de precisión y competitividad donde el juego es simple, pero el pique es real. El producto se convierte en la clave del challenge.

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LYNXS - Tráfico orgánico

El cliente: LYNXS es una agencia de link building que, a diferencia de las agencias convencionales, ofrece a los usuarios el control total sobre sus campañas de enlaces, permitiéndoles seleccionar únicamente aquellos enlaces que aporten mayor valor a su marca. El briefing: Crear una pieza para redes sociales que llamara la atención, detuviera el scrolling, fácil de entender y que transmitiera la superioridad de LYNXS frente a otras agencias. La idea debía tener un tono disruptivo. El reto: Romper con los códigos visuales habituales del SEO, dominados por gráficos genéricos, iconos técnicos y lenguaje complejo. Desmarcarse con una propuesta fresca, accesible y visualmente memorable. La idea: ¿Qué buscan los clientes al acudir a una agencia de link building? Tráfico orgánico. Alrededor de ese concepto se pretende mostrar la superioridad de LYNXS frente a otras agencias de manera divertida y original.

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Platanomelón

El cliente: Platanomelón es una empresa que en su misión de vender juguetes eróticos online, educa sexualmente y trata de aportar una visión cercana y común sobre la sexualidad. El briefing: Desarrollar diferentes campañas que conecten con distintos segmentos de público, manteniendo la esencia de la marca. El reto: Mantener su estilo fresco, directo y desenfadado para comunicar su visión de la sexualidad y sus productos. La idea: Crear tres campañas diferenciadas, utilizando juegos de palabras y situaciones cotidianas para lograr mayor memorabilidad y acercar la marca de forma orgánica a públicos diversos.

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Páginas web

Echa un ojo a algunas de las páginas web que he hecho

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Advertising ideas

Click on each project to know more about it

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MSport - Winning Big

The client: MSport is a betting company that sponsors two of the world’s top football clubs in Africa: Chelsea and Borussia Dortmund. The briefing: Dynamic, aspirational content for African football fans (the spot would be launched mainly in Nigeria and Ghana, on TV and social media). The goal was to connect Dortmund with London, while differentiating the importance of each team: 35% – 65% (BVB – Chelsea). The challenge: They wanted to use their sponsorship to produce an audiovisual piece that could work separately for each team, while also coming together as one unified story. The idea: What dream do all football fans share? Signing for a European team and starting a dream career and becoming an idol for the fans: WINNING BIG

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SportyBet - Got Talent

The client: SportyBet is an online betting company with a presence in several countries, especially in emerging markets like Africa, where entertainment and sport are key to connecting with audiences. The briefing: Create a piece of content featuring Nigerian comedian and influencer KlintonCod together with three Real Madrid players. The piece needed a light, universal tone, able to connect with audiences across different countries and cultures through humor and entertainment. The challenge: Design a simple, effective concept that could be understood globally, executed within a very limited shooting schedule, and that made the most of KlintonCod’s personality and the players’ charisma, all without relying on language or specific cultural references. The idea: KlintonCod becomes a contestant in a very special “got talent” show, with the Real Madrid players as the jury. His act is nothing but cringe… until he reveals a surprise that both the audience and jury will absolutely love.

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LingLong - Greatness Within

The client: LingLong is a Chinese tire manufacturer that sponsors Real Madrid as part of its global expansion and positioning strategy. The briefing: To connect the Linglong brand with Real Madrid in a way that communicates the product’s values and qualities through selected players and key moments of the season. The challenge: Find an original and authentic way to connect the tire’s attributes with the club’s competitive spirit, avoiding the usual clichés of sports sponsorships and creating a memorable piece for fans and consumers. The idea: What’s inside a Linglong tire? Through Real Madrid players, the audience dives inside and discovers that it’s not only made of rubber and technology, but also of the very same qualities that make them great: precision, resilience, control, and character. Because just like at Real Madrid, inside every Linglong tire lies greatness.

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LingLong - The challenge with Real Madrid

The client: LingLong is a Chinese tire manufacturer that sponsors Real Madrid as part of its global expansion and positioning strategy. The briefing: Create a short piece for social media in which Real Madrid players take part in a fun challenge directly involving the product, allowing the brand to generate engagement and visibility through entertainment. The challenge: Come up with a concept that could be filmed in just 10 minutes (including explaining it to the players), while ensuring a dynamic, fun, and spontaneous interaction. The format needed to let the players enjoy themselves, showcase their natural competitiveness, and help humanize the brand. The idea: Real Madrid players take turns trying to shoot balls into Linglong tires. A challenge of precision and competitiveness where the game is simple, but the rivalry is real. The product becomes the centerpiece of the challenge.

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LYNXS - Organic traffic

The client: LYNXS is a link-building agency that, unlike conventional agencies, gives users full control over their link campaigns, allowing them to select only the links that bring the greatest value to their brand. The briefing: Create a social media piece that grabs attention, stops the scroll, is easy to understand, and communicates LYNXS’s superiority over other agencies. The concept needed a disruptive tone. The challenge: Break away from the typical SEO visual codes—generic graphs, technical icons, and overly complex language. Stand out with a fresh, accessible, and visually memorable proposal. The idea: What do clients look for when they go to a link-building agency? Organic traffic. Around that concept, I tried to highlight LYNXS’s superiority over competitors in a fun and original way.

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Websites

Check out some of the websites I've done

You're too curious

One of my passions is traveling and discovering new places (I know, I must be the only one, right?). This has led me to live in various locations, a list that I hope will keep growing:

• San Lorenzo del Escorial - Where I was born and raised (if you haven't been, you should go, it's beautiful)
• Spokane, Washington - 2013
• Barcelona - 2014
• Madrid - 2015 - 2019
• Lisboa - 2019 - 2023
• Malta - 2024 -

In addition to experiencing new cultures, living in different places has helped me learn new languages.

• Spanish is my mother tongue.
• I speak English fluently, though with a strong Spaniard accent of course - nobody's perfect.
• I have a great command of Portuguese, but I occasionally have those moments where I nod and smile, hoping you didn’t ask a question.
• As for Maltese, I wondn't even understand a silent movie.

Jokes aside, throughout my life, I have worked in Spanish, English, and Portuguese.

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

Lifestyling - Director de Marketing y Comunicación; Socio fundador

Copywriting

junio 2020 - actualidad

Comunicación creativa

Lifestyling es uno de mis proyectos favoritos. Esta iniciativa comenzó durante la pandemia, tras el primer confinamiento. Éramos un grupo de amigos que se conocieron en 2020 a los que les gustaba salir de fiesta, y vimos una oportunidad de ofrecer algo diferente teniendo en cuenta el nuevo paradigma: fiestas más pequeñas con un ambiente más familiar y underground, apoyando a artistas locales y también promoviendo a artistas internacionales. Nos tiramos a la piscina y creamos una empresa. Poco a poco, Lifestyling fue tomando forma y empezamos a construir una comunidad donde todo el mundo se sintiera partícipe. Ahora hemos crecido hasta convertirnos en uno de los principales agentes en la escena en Lisboa, siempre manteniendo nuestra esencia underground y familiar por supuesto. El proyecto implica mucho más que organizar fiestas. Hemos construido un estudio con nuestras propias manos en el sótano de un restaurante marroquí (si eso no es underground…), lanzado EPs y tracks con artistas que admiramos, creado un podcast… y muuuuuucho más. Pero lo más importante es que sentimos que hemos contribuido y estamos contribuyendo a tener un impacto positivo en la escena; y sobre todo que hacemos que la gente disfrute. Podría estar escribiendo sobre el Lifestyling todo el día, pero se supone que esto es una especie de CV, así que vamos a llevarlo por ahí, perdón (¡echa un ojo al proyecto aquí!): Como socio fundador, con la misma participación que los demás, estoy involucrado en todas las decisiones que afectan a la empresa. Como Director de Marketing, estoy a cargo de la comunicación, marketing y gestión de redes sociales.

Imagen de marca

Estrategias de marketing

Y mucha fiesta

Gestión de equipos

Between Collective Director de Estrategia

Gestión de cuentas

Copywriting

abril 2022 - julio 2024

Campañas creativas

Between Collective es una agencia creativa con sede en Lisboa que opera internacionalmente. Su abanico de servicios es muy amplio, incluyendo todo tipo de servicios de marketing (diseño web, branding, redes sociales, publicidad…) siempre desde un enfoque creativo. Es un grupo diverso de personas con un rasgo en común: muchísimo talento creativo. Un entorno muy estimulante con perspectivas completamente diferentes pero un enfoque común: la creatividad por encima de todo. Tuve el placer de compartir algo más de dos años (2022-2024) con estas mentes creativas como Director de Estrategia. BC es una startup y ya sabemos lo que eso significa: tienes que hacer un poco mucho de todo. Principalmente, me ocupé de diseñar campañas creativas, estrategias de marketing, gestión de cuentas y gestión de equipo.

Cuidado de perros

Diseño de estrategias

Playing tennis is basically what I've done most in my entire life. I love that sport, and I believe it also represents life itself very well. You're alone. You have to move forward achieving small goals. You have to handle pressure, overcome obstacles, take risks, stay calm, and exert effort. And you enjoy it. Thanks to tennis, I have traveled the world and made great friends. I got a scholarship to start university in the United States, playing on the team at Eastern Washington University in the NCAA. Certainly, tennis has helped me acquire skills that are valuable in the workplace. It allowed me to develop discipline, handle pressure, creativity, decision-making, resilience, and probably a few more. I've also worked as a coach for 4 years, at all levels and ages. Nowadays, I just play casual games with friends. Or what is even worse: paddle.

Since I was a kid, I've always loved reading (wow, what an interesting guy, I know). I believe reading has helped me develop an open and critical mind, as well as being a constant source of inspiration and learning. I try to read all kinds of genres and styles. I can't say I have a favorite type of book. However, if I know a story I'm reading is real, that's when a book captivates me the most. Here’s a list of my favourite books:

• Seven days in Tibet - Heinrich Harrer
• The Shadow of the Sun - Ryszard Kapuściński
• Open - Andre Agassi
• Al Gazal, the traveler of the two Orients - Jesús Maeso de la Torre
• Silk - Alessandro Baricco
• The Black Swan - Nassim Nicholas Taleb
• God's Crooked Lines - Torcuato Luca de Tena
• Chasing Venus: The Race to Measure the Heavens - Andrea Wulf

And my favorite authors:

• Ryszard Kapuściński
• Alessandro Baricco
• Andrea Wulf
• Guillermo Arriaga
• Fernando Pessoa

Any recommendations? Send them over!

Since I was little, I’ve always loved reading (wow, what an interesting guy, I know). I believe reading has helped me develop an open and critical mind, as well as being a constant source of inspiration and learning. I try to read all kinds of genres and styles. I can’t say I have a favorite type of book. However, I know that when a story I’m reading is real, that’s when a book grabs me the most. Here’s a list of some of my favorite books:

• Seven days in Tibet - Heinrich Harrer
• The Shadow of the Sun - Ryszard Kapuściński
• Open - Andre Agassi
• Al Gazal, the traveler of the two Orients - Jesús Maeso de la Torre
• Silk - Alessandro Baricco
• The Black Swan - Nassim Nicholas Taleb
• God's Crooked Lines - Torcuato Luca de Tena
• Chasing Venus: The Race to Measure the Heavens - Andrea Wulf

And my favorite authors: Ryszard Kapuściński Alessandro Baricco Andrea Wulf Guillermo Arriaga Fernando Pessoa Any recommendations? Send them over!

One of my passions is traveling and discovering new places (I know, I must be the only one, right?). Throughout my life, I’ve lived in several countries, a list I hope keeps growing. Professionally, each of these stages has pushed me to adapt to new cultures, perspectives, and languages, working in Spanish, English, and Portuguese.

• San Lorenzo del Escorial: Where I was born and raised (if you don’t know it, go, it’s beautiful).
• Spokane, Washington: 2013
• Barcelona: 2014
• Madrid: 2015 - 2019; 2025 - present
• Lisboa: 2019 - 2023
• Malta: 2024 - 2025

As of today, I carry out projects in different languages:

• Spanish is my native language.
• I speak English fluently, of course with a strong accent, nobody’s perfect.

• I handle Portuguese very well, though I occasionally have one of those moments where I just nod and smile, hoping you didn’t actually ask a question.

• In Maltese, I wouldn’t even understand a silent movie.

Main responsibilities:

Between Collective Strategy Director

I also developed other skills such as:

• Analyzing and quickly understanding different markets: I developed strategies for highly diverse sectors, such as tattoo studios, aerospace, blockchain-driven medicinal marijuana, slippers, osteopathic clinics, bars, moving companies... and that would be about 5% of the list. Moreover, these industries were in completely different countries like the US, Portugal, Spain, Germany, Ghana, or Canada, among others.

• Perform and deliver in a chaotic environment: It's not that I love it, but creative agencies have that touch of inherent chaos with the minds that work there. If you add to the mix vastly different time zones, vague client feedback, and a small team, you get a cocktail only suitable for strong stomachs. But you know, it's that off-the-menu cocktail that makes you feel special when you order it, the "the usual sir?" from that charming waitress who at least remembers you from something. The "what's that?" from those "sparkling water for me, I have work tomorrow" types. Leaving aside these unnecessarily metaphorical lines, I'm not a fan of chaos unless it's the inevitable just-right amount. Generally, I believe chaos doesn't help a business. But I know how to navigate it if necessary.

• Strategy: Designing marketing strategies for clients. Analyze the market, audience, and brand to define and plan the strategy. These varied according to the client's goals and identified opportunities: Branding, social media, websites, advertising, and more.

• Ideas and copywriting: Creative ideas for various purposes. Advertising campaigns, social media posts, memes, web design, scriptwriting, or copywriting.

• Process optimization: Since it was a recently created startup, some internal processes needed to be refined and optimized. I helped identify them, conducted analyses, and proposed strategies to optimize them.

• Account management: Sometimes I had to give a hand as an account manager. Communication with the client, development of briefs, management and allocation of resources, and project follow-up.

Other responsabilities included:

• Recruitment: Analyzing profiles and interviewing candidates, evaluating their ability to fit into the role and developing reports for decision-making.

• Training and mentoring: Helping newcomers within the strategy department to develop and acquire skills.

April 2022 - July 2024

Between Collective is a creative agency based in Lisbon that operates internationally. Their range of services is extensive, including all kinds of marketing services (web design, branding, social media, advertising...) always from a creative perspective. It's a diverse group of people with one common trait: a lot of creative talent. A very stimulating environment with completely different perspectives, as the team consists of individuals from various countries across five continents. I had the pleasure of sharing over two years (2022-2024) with these creative minds as a Strategy Director. BC is a startup and we know what that means: you have to do a bit (or a lot) of everything. Primarily, I focused on designing marketing strategies for clients, optimizing internal processes, generating creative ideas, copywriting, and team management.

I have been connected to the art world since I was born. My grandfather and uncle are artists. My dad is an art critic, professor, and holds a PhD in art history (among other things). My mom has a long career in cultural management, curating, and also as a gallery owner. In fact, for 5 years, my house was literally an art gallery. I am not an artist, nor an expert in the field, I just appreciate and enjoy it. I like to think that art has influenced and helped me become a more creative person. Although I don't have a preferred style, I love street art; I consider it key to the "democratization" of art. I also have a preference for big format. My favorite artists:

• Vhils
• Christo & Jeanne-Claude
• Pixie Pravda
• Fabio Viale
• Mar Solís
• Chema Madoz
• M. C. Escher
• Mareo Rodríguez
• Pichiavo
• Pejac

I've worked at some art fairs as a salesperson for various galleries. I have also worked on marketing projects for different artists, assisting with web design and communication.

I think the variety of my musical tastes reflects my dynamism and openness, something I always try to bring into the projects I collaborate on. I can’t really say I have a favorite genre. Basically, if I like the song, I like the song. That said, rap is the only style I’ve never stopped listening to (and I don’t think I ever will). Anyway, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan

• El Canto del Loco

It would be pretty funny to get them all together.

Tennis has definitely helped me develop valuable qualities for the workplace, what they now call soft skills. It taught me discipline, pressure management, creativity, decision-making, and resilience (and probably a few more I’m forgetting). Playing tennis is basically what I’ve done most throughout my life. I love the sport, and I think it represents life itself quite well: you’re on your own; you need to move forward by achieving small goals; you must handle pressure, overcome obstacles, take risks, stay calm, work hard, and enjoy it along the way. Thanks to tennis, I’ve traveled the world and met great friends. I earned a scholarship to start university in the United States, playing on the Eastern Washington University team in the NCAA. I also worked as a coach for four years, training players of all levels and ages. These days, I just play casual matches with friends. Or worse: padel.

Una de mis pasiones es viajar y descubrir nuevos lugares (lo sé, debo de ser el único, ¿verdad?). Durante mi vida he vivido en varios países, una lista que espero vaya en aumento. A nivel laboral, cada una de estas etapas me ha hecho adaptarme a nuevas culturas, perspectivas e idiomas, trabajando tanto en español como en inglés y portugués.

• Madrid: 2015 - 2019; 2025 - presente
• Malta: 2024 - 2025
• Lisboa: 2019 - 2023
• Barcelona: 2014
• Spokane, Washington: 2013
• San Lorenzo del Escorial: Donde nací y me crié (si no lo conoces ve, es precioso)

A día de hoy realizo proyectos en diferentes idiomas:

• El español es mi lengua materna.
• El inglés lo hablo perfectamente, por supuesto con acentazo, nadie es perfecto.
• El portugués lo domino muy bien, pero tengo algún momento de esos de asentir y sonreír esperando que no hayas hecho una pregunta.
• En maltés no entendería ni una peli muda.

Estoy seguro de que el arte me ha hecho ser una persona más creativa. A través del arte he aprendido que un mensaje se puede transmitir de las maneras más increíbles e innovadoras. He estado ligado al mundo del arte desde que nací. Mi abuelo y mi tío son artistas. Mi padre es crítico de arte, profesor y doctor en historia del arte (entre otras cosas). Mi madre tiene una larga trayectoria en gestión cultural, comisariado y también como galerista. De hecho, durante 5 años, mi casa fue literalmente una galería de arte. Aunque no tengo un estilo preferido, me encanta el arte urbano, considero que es clave en la "democratización" del arte. También tengo predilección por el gran formato. Mis artistas preferidos:

• Vhils
• Christo & Jeanne-Claude
• Pixie Pravda
• Fabio Viale
• Mar Solís
• Chema Madoz
• M. C. Escher
• Mareo Rodríguez
• Pichiavo
• Pejac

En el ámbito laboral, trabajé en algunas ferias de arte como comercial para diversas galerías. También he trabajado en proyectos de marketing para diferentes artistas, ayudando en diseño web y comunicación.

From ages 7 to 12, I attended CIM Padre Antonio Soler, a school where music was integrated into all the other subjects. I feel privileged to have received musical education from such a young age, I feel that it has nurtured my creativity in a way that only music can. There, I completed four years of elementary level and two years of intermediate level. My main instrument was the trumpet, but thanks to that education I can now also play the guitar, the piano, and occasionally end up DJing at a party or two.

Servicios de freelance

Estrategia de marketing

Ideas publicitarias

Eslóganes

Esloganes con gancho que capturan la esencia de tu marca o producto y optimizan su posicionamiento en la mente del consumidor. Un formato pequeño con un impacto enorme.

Estrategias de marketing personalizadas para alcanzar tus objetivos. Incluye investigación de mercado, análisis de competidores, análisis de audiencia y plan de acción.

Conceptos creativos para promocionar tu marca o producto de manera única y original. Incluye eslóganes, guiones para vídeos y campañas.

Desde que tengo uso de razón siempre he sido bastante independiente. Me gusta hacer las cosas a mi manera y valoro muchísimo la flexibilidad. Siempre he sido disciplinado y proactivo, sin esperar a que me lo digan para hacer algo. Es en un entorno completamente independiente donde me siento lo suficientemente cómodo como para dar lo mejor de mí, pero también lo suficientemente incómodo como para ser perfeccionista con mi trabajo. Por todo ello finalmente he decidido empezar a trabajar como freelance. Tengo muchísimas ganas de poder ayudar a proyectos con los que conecto y en los que creo poder aportar. Echa un ojo a las cosas que podemos hacer juntos. Aunque trabajo solo, me mantengo conectado con otros profesionales del sector. Compartimos ideas y perspectivas, y siempre estoy buscando maneras de estimular mi creatividad y seguir desarrollando mis habilidades.

Páginas web

Estrategia de marca

Consultoría

Servicios de diseño y desarrollo de sitios web personalizados para fortalecer tu presencia online.

Asesoramiento personalizado para ayudarte a ajustar y mejorar tus estrategias de marketing y comunicación. Ideas y soluciones que encajen con tus objetivos.

Te ayudo a definir la misión, visión, valores y posicionamiento de tu marca. También puede incluir la creación de identidad visual (logotipo, colores, tipografía...)

Contact

Ready when you are ->

Main responsibilities:

Hipoges Marketing & Communication Manager

Other responsibilities included:

• Naming: I had the opportunity to name various things, such as the intranet, the HR management system, the employee benefits program, and the real estate agency that marketed the company's properties.

• Recruitment: Screening candidates, conducting interviews for applicants to the Marketing and Communications department, assessing their suitability for the role, and making the final hiring decision.

• Creative production: In the beginning, when I was a one-person team, I developed and applied my graphic design and video skills. This helped me understand the creative role better, which later enabled me to manage creative professionals more effectively. I primarily used Photoshop and Premiere.

• Clipping: Identifying important news affecting the business and industry, creating a polished report, and sending it weekly to the board of directors.

• Creation and management of the Marketing and Communications department: Designing procedures, policies, and roles, planning tasks, and supervising the department.

• Communication management: Managing internal communication channels (email, intranet, offline in offices) and external channels (social media, press, events).

• Social media management: Designing strategies, planning content, community management, and analyzing various social media profiles, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.

• Project and budget planning: Understanding how the Marketing & Communication department could contribute to achieving business objectives, developing the annual marketing and communication plan, and setting the budget.

• Brand image management: Establishing the company's corporate image and ensuring its consistency across all channels and formats, both online (documents, presentations, social media) and offline (office decoration, merchandising, events).

• Team management and mentorship: Leading the team to ensure the proper functioning of operations in Spain, Portugal, Italy, and Greece. Guiding team members for their development and ensuring they enjoyed their time at the company. Evaluating team performance.

November 2017 - March 2022

Hipoges is a real estate servicer. If that sounds like Greek to you, we can simplify (a lot) by saying they manage debt portfolios with real estate collateral for investment funds and institutions. Does that clarify things? Finance stuff. I had a great experience there. I started as an intern and ended up as the Head of Marketing & Communication. I was responsible for managing internal and external communications, developing, aligning, and implementing the brand image, and developing marketing strategies to commercialize properties under the company's management; all this for Spain, Portugal, Greece, and Italy. In a company entirely focused on operations, despite being an intern, I was the only person with a marketing background, which quickly granted me high responsibility in the area and made me the key decision-maker. Later on I was in charge of creating and managing the Marketing & Communication department from scratch, establishing roles, policies, and procedures.

Lifestyling - Marketing & Communcation Director; Founding Partner

Copywriting

June 2020 - present

Creative communication

Lifestyling is one of my favorite projects. This initiative started during the pandemic, right after the first lockdown. We were a group of friends who met in 2020, loved going out, and saw an opportunity to offer something different given the new reality: smaller parties with a more intimate, underground vibe, supporting local artists while also promoting international talent. We took the plunge and started a company. Gradually, Lifestyling began to take shape, and we started building a community where everyone felt involved. Now we have grown to become one of the main players on the scene in Lisbon, always maintaining our underground and familiar vibe, of course. The project involves much more than organizing parties. We built a studio with our own hands in the basement of a Moroccan restaurant (if that's not underground...), released EPs and tracks with artists we admire, created a podcast... and muuuuuuuch more. But most importantly, we feel that we have contributed and continue to make a positive impact on the scene; above all, we just like to think we make people have a good time. I could be writing about Lifestyling all day, but this is supposed to be some kind of CV, so let's steer it that way, sorry (check out the project here!): As a co-founder, with equal ownership stake, I am involved in all decisions affecting the company. As Marketing Director, I am responsible for communication, marketing, and social media management.

Brand image

Marketing strategy

And lots of partying

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

Hipoges Head of Marketing & Communication

At Hipoges, I learned that even the most serious companies benefit from the unique value that creativity can bring.

Nov '17

I started my adventure as an intern

Apr '18

Promoted to Technician. Began managing a team member in Portugal.

November 2017 - March 2022

Feb '19

Hipoges is a real estate servicer. If that sounds confusing, let’s simplify (a lot): they manage real-estate-backed debt portfolios for investment funds and institutions. Does that make it clearer? Finance stuff. I had a great experience there. I started as an intern and ended up as Head of Marketing & Communication. My responsibilities included managing internal and external communications, developing, aligning, and implementing the brand image, as well as creating marketing strategies and creative campaigns to promote the company’s real estate assets across Spain, Portugal, Greece, and Italy. In a company fully focused on operations, even as an intern I was the only person with formal marketing training. That quickly gave me high responsibility in the area and made me the one in charge of key decisions. I built the Marketing & Communications department from the ground up, establishing roles, policies, and procedures.

Promotion to Specialist. Took on management of a team member in Spain.

Feb '20

Promotion to Senior. I create and managed the Marketing & Communications department.

Feb '21

Promoted to Head of MKT & COMM.Oversaw teams in Spain, Portugal, Greece, and Italy

Main responsibilities:

Between Collective Strategy Director

I also developed other skills such as:

• Analyzing and quickly understanding different markets: I developed strategies for highly diverse sectors, such as tattoo studios, aerospace, blockchain-driven medicinal marijuana, slippers, osteopathic clinics, bars, moving companies... and that would be about 5% of the list. Moreover, these industries were in completely different countries like the US, Portugal, Spain, Germany, Ghana, or Canada, among others.

• Perform and deliver in a chaotic environment: It's not that I love it, but creative agencies have that touch of inherent chaos with the minds that work there. If you add to the mix vastly different time zones, vague client feedback, and a small team, you get a cocktail only suitable for strong stomachs. But you know, it's that off-the-menu cocktail that makes you feel special when you order it, the "the usual sir?" from that charming waitress who at least remembers you from something. The "what's that?" from those "sparkling water for me, I have work tomorrow" types. Leaving aside these unnecessarily metaphorical lines, I'm not a fan of chaos unless it's the inevitable just-right amount. Generally, I believe chaos doesn't help a business. But I know how to navigate it if necessary.

• Strategy: Designing marketing strategies for clients. Analyze the market, audience, and brand to define and plan the strategy. These varied according to the client's goals and identified opportunities: Branding, social media, websites, advertising, and more.

• Ideas and copywriting: Creative ideas for various purposes. Advertising campaigns, social media posts, memes, web design, scriptwriting, or copywriting.

• Process optimization: Since it was a recently created startup, some internal processes needed to be refined and optimized. I helped identify them, conducted analyses, and proposed strategies to optimize them.

• Account management: Sometimes I had to give a hand as an account manager. Communication with the client, development of briefs, management and allocation of resources, and project follow-up.

Other responsabilities included:

• Recruitment: Analyzing profiles and interviewing candidates, evaluating their ability to fit into the role and developing reports for decision-making.

• Training and mentoring: Helping newcomers within the strategy department to develop and acquire skills.

April 2022 - July 2024

Between Collective is a creative agency based in Lisbon that operates internationally. Their range of services is extensive, including all kinds of marketing services (web design, branding, social media, advertising...) always from a creative perspective. It's a diverse group of people with one common trait: a lot of creative talent. A very stimulating environment with completely different perspectives, as the team consists of individuals from various countries across five continents. I had the pleasure of sharing over two years (2022-2024) with these creative minds as a Strategy Director. BC is a startup and we know what that means: you have to do a bit (or a lot) of everything. Primarily, I focused on designing marketing strategies for clients, optimizing internal processes, generating creative ideas, copywriting, and team management.

Mucho quieres saber tú...

From the age of 7 to 12, I attended CIM Padre Antonio Soler, a school where music was integrated with the rest of the school subjects. I feel privileged to have received musical education from such a young age, as I believe it has developed my creativity in a way only music can achieve. I completed four years of elementary level and two years of intermediate level there. My main instrument was the trumpet, but thanks to that, I also know how to play the guitar and piano, and sometimes I even end up DJing at some parties.

I think the variety of my musical tastes reflects my dynamism and openness, something I always try to bring into the projects I collaborate on. I can’t really say I have a favorite genre. Basically, if I like the song, I like the song. That said, rap is the only style I’ve never stopped listening to (and I don’t think I ever will). Anyway, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan

• El Canto del Loco

It would be pretty funny to get them all together.

Main responsibilities:

Lifestyling - Marketing & Communication Director; Co-founder

• Strategy: Designing and implementing marketing strategies to promote events, strengthen the brand image, and reach new audiences.

• Managing brand identity: Everyone you ask will tell you that Lifestyling is different. From the beginning, I focused on implementing a style that truly represents what the project is about and highlighting what makes it special. A brand that is approachable, familiar, relaxed, and community-oriented.

• Ideas and copywriting: Generating communication ideas and original, different copies. The brand's identity as rebellious, fun, and the fact of having complete creative freedom allowed me to develop a unique and impactful style that helped differentiating and positioning the brand.

• Managing communication channels: Instagram is our cornerstone. I handle scheduling, posting, and managing the account. Other channels include WhatsApp and email.

From this experience, I developed other skills outside my field, such as:

• Entrepreneurship
• Understanding and managing company finances
• Setting goals and strategies at an operational level
• Analyzing the market to discover opportunities
• Establishing relationships with competitors to foster a collaborative environment
• Organizing events (which unfortunately is way harder than it looks)

June 2020 - Now

Lifestyling is one of my favorite projects. This initiative started during the pandemic, after the first lockdown. We were a group of friends who met in 2020 and enjoyed going out to parties. We saw an opportunity to offer something different considering the new paradigm: smaller parties with a more familiar and underground atmosphere, supporting local artists and promoting international artists as well. We took the plunge and started a company. Gradually, Lifestyling began to take shape, and we started building a community where everyone felt involved. Now we have grown to become one of the main players on the scene in Lisbon, always maintaining our underground and familiar vibe, of course. The project involves much more than organizing parties. We built a studio with our own hands in the basement of a Moroccan restaurant (if that's not underground...), released EPs and tracks with artists we admire, created a podcast... and muuuuuuuch more. But most importantly, we feel that we have contributed and continue to make a positive impact on the scene; above all, we just like to think we make people have a good time. I could be writing about Lifestyling all day, but this is supposed to be some kind of CV, so let's steer it that way, sorry (check out the project here!): As a co-founder, with equal ownership stake, I am involved in all decisions affecting the company. As Marketing Director, I am responsible for communication, marketing, and social media management.

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

Since this is to help you get to know me better, why not talk about the music I like? I can't say I have a favorite genre. Basically, if I like the song, I like the song. However, rap is the one style I've never stopped listening to (and I don't think I ever will). I believe the variety of my tastes reflects my dynamism and openness, something I always try to bring to the projects I collaborate on. To the point, here are some of my favorite artists, in no particular order:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan
• El Canto del Loco

It would be quite funny to see them all together.

Main responsibilities:

Hipoges Marketing & Communication Manager

Other responsibilities included:

• Naming: I had the opportunity to name various things, such as the intranet, the HR management system, the employee benefits program, and the real estate agency that marketed the company's properties.

• Recruitment: Screening candidates, conducting interviews for applicants to the Marketing and Communications department, assessing their suitability for the role, and making the final hiring decision.

• Creative production: In the beginning, when I was a one-person team, I developed and applied my graphic design and video skills. This helped me understand the creative role better, which later enabled me to manage creative professionals more effectively. I primarily used Photoshop and Premiere.

• Clipping: Identifying important news affecting the business and industry, creating a polished report, and sending it weekly to the board of directors.

• Creation and management of the Marketing and Communications department: Designing procedures, policies, and roles, planning tasks, and supervising the department.

• Communication management: Managing internal communication channels (email, intranet, offline in offices) and external channels (social media, press, events).

• Social media management: Designing strategies, planning content, community management, and analyzing various social media profiles, including LinkedIn, Facebook, Twitter, Instagram, and YouTube.

• Project and budget planning: Understanding how the Marketing & Communication department could contribute to achieving business objectives, developing the annual marketing and communication plan, and setting the budget.

• Brand image management: Establishing the company's corporate image and ensuring its consistency across all channels and formats, both online (documents, presentations, social media) and offline (office decoration, merchandising, events).

• Team management and mentorship: Leading the team to ensure the proper functioning of operations in Spain, Portugal, Italy, and Greece. Guiding team members for their development and ensuring they enjoyed their time at the company. Evaluating team performance.

November 2017 - March 2022

Hipoges is a real estate servicer. If that sounds like Greek to you, we can simplify (a lot) by saying they manage debt portfolios with real estate collateral for investment funds and institutions. Does that clarify things? Finance stuff. I had a great experience there. I started as an intern and ended up as the Head of Marketing & Communication. I was responsible for managing internal and external communications, developing, aligning, and implementing the brand image, and developing marketing strategies to commercialize properties under the company's management; all this for Spain, Portugal, Greece, and Italy. In a company entirely focused on operations, despite being an intern, I was the only person with a marketing background, which quickly granted me high responsibility in the area and made me the key decision-maker. Later on I was in charge of creating and managing the Marketing & Communication department from scratch, establishing roles, policies, and procedures.

Main responsibilities:

Lifestyling - Marketing & Communication Director; Co-founder

• Strategy: Designing and implementing marketing strategies to promote events, strengthen the brand image, and reach new audiences.

• Managing brand identity: Everyone you ask will tell you that Lifestyling is different. From the beginning, I focused on implementing a style that truly represents what the project is about and highlighting what makes it special. A brand that is approachable, familiar, relaxed, and community-oriented.

• Ideas and copywriting: Generating communication ideas and original, different copies. The brand's identity as rebellious, fun, and the fact of having complete creative freedom allowed me to develop a unique and impactful style that helped differentiating and positioning the brand.

• Managing communication channels: Instagram is our cornerstone. I handle scheduling, posting, and managing the account. Other channels include WhatsApp and email.

From this experience, I developed other skills outside my field, such as:

• Entrepreneurship
• Understanding and managing company finances
• Setting goals and strategies at an operational level
• Analyzing the market to discover opportunities
• Establishing relationships with competitors to foster a collaborative environment
• Organizing events (which unfortunately is way harder than it looks)

June 2020 - Now

Lifestyling is one of my favorite projects. This initiative started during the pandemic, after the first lockdown. We were a group of friends who met in 2020 and enjoyed going out to parties. We saw an opportunity to offer something different considering the new paradigm: smaller parties with a more familiar and underground atmosphere, supporting local artists and promoting international artists as well. We took the plunge and started a company. Gradually, Lifestyling began to take shape, and we started building a community where everyone felt involved. Now we have grown to become one of the main players on the scene in Lisbon, always maintaining our underground and familiar vibe, of course. The project involves much more than organizing parties. We built a studio with our own hands in the basement of a Moroccan restaurant (if that's not underground...), released EPs and tracks with artists we admire, created a podcast... and muuuuuuuch more. But most importantly, we feel that we have contributed and continue to make a positive impact on the scene; above all, we just like to think we make people have a good time. I could be writing about Lifestyling all day, but this is supposed to be some kind of CV, so let's steer it that way, sorry (check out the project here!): As a co-founder, with equal ownership stake, I am involved in all decisions affecting the company. As Marketing Director, I am responsible for communication, marketing, and social media management.

One of my passions is traveling and discovering new places (I know, I must be the only one, right?). This has led me to live in various locations, a list that I hope will keep growing:

• San Lorenzo del Escorial - Where I was born and raised (if you haven't been, you should go, it's beautiful)
• Spokane, Washington - 2013
• Barcelona - 2014
• Madrid - 2015 - 2019
• Lisboa - 2019 - 2023
• Malta - 2024 -

In addition to experiencing new cultures, living in different places has helped me learn new languages.

• Spanish is my mother tongue.
• I speak English fluently, though with a strong Spaniard accent of course - nobody's perfect.
• I have a great command of Portuguese, but I occasionally have those moments where I nod and smile, hoping you didn’t ask a question.
• As for Maltese, I wondn't even understand a silent movie.

Jokes aside, throughout my life, I have worked in Spanish, English, and Portuguese.

You're too curious

Desde los 7 hasta los 12 años fui al colegio CIM Padre Antonio Soler, un colegio donde la música estaba integrada con el resto de asignaturas. Me siento un privilegiado por haber recibido educación musical desde tan pequeño, siento que ha desarrollado mi creatividad de una manera que solo la música puede lograr. Allí cursé cuatro años de grado elemental y dos de grado medio. Mi instrumento era la trompeta, pero gracias a esa formación hoy por hoy sé tocar además la guitarra, el piano y a veces también acabo de DJ en alguna que otra fiesta.

Creo que la variedad de mis gustos musicales refleja mi dinamismo y apertura, algo que siempre intento reflejar en los proyectos con los que colaboro. No puedo decir que tenga un género favorito. Básicamente, si me gusta la canción, me gusta la canción. Sin embargo, el rap es el único estilo que nunca he dejado de escuchar (y no creo que lo haga). Al grano, aquí tienes algunos de mis artistas favoritos en ningún orden específico:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan

• El Canto del Loco

Sería bastante gracioso juntarlos

Since I was a kid, I've always loved reading (wow, what an interesting guy, I know). I believe reading has helped me develop an open and critical mind, as well as being a constant source of inspiration and learning. I try to read all kinds of genres and styles. I can't say I have a favorite type of book. However, if I know a story I'm reading is real, that's when a book captivates me the most. Here’s a list of my favourite books:

• Seven days in Tibet - Heinrich Harrer
• The Shadow of the Sun - Ryszard Kapuściński
• Open - Andre Agassi
• Al Gazal, the traveler of the two Orients - Jesús Maeso de la Torre
• Silk - Alessandro Baricco
• The Black Swan - Nassim Nicholas Taleb
• God's Crooked Lines - Torcuato Luca de Tena
• Chasing Venus: The Race to Measure the Heavens - Andrea Wulf

And my favorite authors:

• Ryszard Kapuściński
• Alessandro Baricco
• Andrea Wulf
• Guillermo Arriaga
• Fernando Pessoa

Any recommendations? Send them over!

Team management

Between Collective Strategy Director

KAM

Copywriting

april 2022 - july 2024

Creative campaigns

Between Collective is a creative agency based in Lisbon that operates internationally. Their range of services is broad, covering all areas of marketing (web design, branding, social media, advertising…), always with a creative approach. It’s a diverse group of people with one thing in common: an incredible amount of creative talent. A highly stimulating environment with completely different perspectives but a shared focus: creativity above all. I had the pleasure of spending just over two years (2022–2024) with this team of creative minds as Director of Strategy. BC is a startup, and we all know what that means: you end up doing a little—a lot—of everything. My main responsibilities included designing creative campaigns, developing marketing strategies, account management, and team leadership.

Dog care

Strategist

Definitivamente el tenis me ha hecho adquirir cualidades valiosas en el entorno laboral, soft skills que lo llaman ahora. Me permitió desarrollar disciplina, gestión de la presión, creatividad, toma de decisiones y resiliencia. Y alguna más que me dejo seguramente. Jugar al tenis es básicamente lo que más he hecho en toda mi vida. Me encanta ese deporte y creo que además representa muy bien la vida en sí misma. Estás solo. Tienes que avanzar logrando pequeños objetivos. Tienes que manejar la presión. Superar obstáculos. Tomar riesgos. Mantener la calma. Esforzarte. Y se disfruta. Gracias al tenis he viajado por el mundo y conocido a grandes amigos. Conseguí una beca para comenzar la universidad en Estados Unidos, jugando en el equipo de la Eastern Washington University en la NCAA. También he trabajado como entrenador durante 4 años, a todos los niveles y edades. Ahora solo juego pachangas con amigos. O lo que es peor: al padel.

From the age of 7 to 12, I attended CIM Padre Antonio Soler, a school where music was integrated with the rest of the school subjects. I feel privileged to have received musical education from such a young age, as I believe it has developed my creativity in a way only music can achieve. I completed four years of elementary level and two years of intermediate level there. My main instrument was the trumpet, but thanks to that, I also know how to play the guitar and piano, and sometimes I even end up DJing at some parties.

Créditos a mi amiga Arantxa, quien ha hecho posible la ejecución de esta idea gracias a su talento para la ilustración. Arantxa es tatuadora y co-fundadora de La Siesta Agency. Echa un ojo a lo que hace a través de su instagram: @arantxa_abad

Hipoges Responsable de Marketing y Comunicación

En Hipoges aprendí que hasta en las empresas más serias la creatividad en la comunicación aporta un valor diferencial

Nov '17

Empiezo mi aventura como becario

Abr '18

Promoción a Technician.Se une al equipo una persona a mi cargo en Portugal

noviembre 2017 - marzo 2022

Feb '19

Hipoges es un servicer inmobiliario. Si eso te suena a chino, podemos simplificar (mucho) diciendo que gestionan carteras de deuda con garantía inmobiliaria para fondos e instituciones de inversión. ¿Te ha aclarado algo? Finanzas y eso. Tuve una gran experiencia allí. Empecé de becario y terminé como responsable de Marketing y Comunicación. Me encargué de gestionar la comunicación interna y externa, desarrollar, alinear e implementar la imagen de la marca, y desarrollar estrategias de marketing y campañas creativas para comercializar inmuebles de la compañía; todo esto para España, Portugal, Grecia e Italia. En una empresa totalmente enfocada en operaciones, pese a ser el becario era la única persona con formación en marketing, lo que rápidamente me otorgó una alta responsabilidad en el área y me convirtió en el responsable de tomar decisiones clave. Me encargué de crear desde cero y gestionar el departamento de Marketing y Comunicación, estableciendo roles, políticas y procedimientos.

Promoción a Specialist.Se une al equipo una persona a mi cargo en España

Feb '20

Promoción a Senior.Creo y gestiono el departamento de MKT & Comunicación

Feb '21

Promoción a Team Coordinator.Equipo en España, Portugal, Grecia e Italia

Creo que la variedad de mis gustos musicales refleja mi dinamismo y apertura, algo que siempre intento reflejar en los proyectos con los que colaboro. No puedo decir que tenga un género favorito. Básicamente, si me gusta la canción, me gusta la canción. Sin embargo, el rap es el único estilo que nunca he dejado de escuchar (y no creo que lo haga). Al grano, aquí tienes algunos de mis artistas favoritos en ningún orden específico:

• Kase.O
• Loyle Carner
• Daft Punk
• Estopa
• Sixto Rodríguez
• La Oreja de Van Gogh
• Deniro Farrar
• Zombie Nation
• Amaral
• El Jincho
• Tiga
• Wu Tang Clan

• El Canto del Loco

Sería bastante gracioso juntarlos

Credits to my friend Arantxa, who made the execution of this idea possible thanks to her talent for illustration. Arantxa is a tattoo artist and co-founder of La Siesta Agency. Check out her work on Instagram: @arantxa_abad

Desde pequeño siempre me ha gustado leer (wow qué tío tan interesante, lo sé). Creo que la lectura me ha ayudado a desarrollar una mente abierta y crítica, además de ser una fuente constante de inspiración y aprendizaje. Intento leer todo tipo de géneros y estilos. No puedo decir que tenga un tipo de libro favorito. Sin embargo, si sé que una historia que estoy leyendo es real, es cuando más me atrapa un libro. Aquí hay una lista de algunos de mis libros favoritos:

• Siete años en el Tíbet - Heinrich Harrer
• Ébano - Ryszard Kapuściński
• Open - Andre Agassi
• Al Gazal, el viajero de los dos orientes - Jesús Maeso de la Torre
• Seda - Alessandro Baricco
• El cisne negro - Nassim Nicholas Taleb
• Los renglones torcidos de Dios - Torcuato Luca de Tena
• En busca de Venus - Andrea Wulf

Y mis autores favoritos:

• Ryszard Kapuściński
• Alessandro Baricco
• Andrea Wulf
• Guillermo Arriaga
• Fernando Pessoa

¡Si tienes alguna recomendación mándamela!

Freelance services

Marketing strategy

Advertising ideas

Claims & taglines

Powerful catchy slogans can capture the essence of brands or products and boost memorability. A small format with a massive impact.

Tailored marketing strategies to reach your goals. This includes market research, competitors research, audience analysis, and action plan

Creative concepts for campaigns to advertise your brand in a unique, memorable way. Copylines, video scripts and campaigns.

Ever since I remember I've always been quite independent. I like doing things my own way and have a big appreciation for flexibility. I've always been disciplined and proactive, taking care of things without needing a push from anyone. It's in a fully independent environment where I feel comfortable enough to deliver my best work, yet uncomfortable enough to be perfectionist about what I put out. That’s why I’ve finally decided to start freelancing. I'm really excited to work on projects that I connect with and believe in. Check out what we can do together. Even though I work solo, I stay connected with other talented professionals in the industry. We share insights and perspectives, and I'm always on the lookout for ways to spark my creativity and keep growing my skills.

Website services

Brand strategy

Consultancy

Custom website design and development services to strengthen your online presence.

Custom advice to help you fine-tune your marketing efforts. I’m here to help with insights and solutions that align with your goals.

I can help you define your brand’s mission, vision, values and positioning. Can include visual identity creation (logo, colors, typography...)

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Ready when you are ->

Playing tennis is basically what I've done most in my entire life. I love that sport, and I believe it also represents life itself very well. You're alone. You have to move forward achieving small goals. You have to handle pressure, overcome obstacles, take risks, stay calm, and exert effort. And you enjoy it. Thanks to tennis, I have traveled the world and made great friends. I got a scholarship to start university in the United States, playing on the team at Eastern Washington University in the NCAA. Certainly, tennis has helped me acquire skills that are valuable in the workplace. It allowed me to develop discipline, handle pressure, creativity, decision-making, resilience, and probably a few more. I've also worked as a coach for 4 years, at all levels and ages. Nowadays, I just play casual games with friends. Or what is even worse: paddle.

Credits to my friend Arantxa, who made the execution of this idea possible thanks to her talent for illustration. Arantxa is a tattoo artist and co-founder of La Siesta Agency. Check out her work on Instagram: @arantxa_abad

I’m sure art has made me a more creative person. Through art, I’ve learned that a message can be conveyed in the most incredible and innovative ways. I’ve been connected to the world of art since the day I was born. My grandfather and uncle are artists. My father is an art critic, professor, and PhD in art history (among other things). My mother has a long career in cultural management, curating, and also as a gallerist. In fact, for five years, my home was literally an art gallery. Although I don’t have a preferred style, I love urban art. I believe it’s key in the “democratization” of art. I also have a weakness for large-scale works. Some of my favorite artists:

• Vhils
• Christo & Jeanne-Claude
• Pixie Pravda
• Fabio Viale
• Mar Solís
• Chema Madoz
• M. C. Escher
• Mareo Rodríguez
• Pichiavo
• Pejac

I worked at several art fairs as a sales representative for different galleries. I’ve also worked on marketing projects for various artists, helping with web design and communications.

I have been connected to the art world since I was born. My grandfather and uncle are artists. My dad is an art critic, professor, and holds a PhD in art history (among other things). My mom has a long career in cultural management, curating, and also as a gallery owner. In fact, for 5 years, my house was literally an art gallery. I am not an artist, nor an expert in the field, I just appreciate and enjoy it. I like to think that art has influenced and helped me become a more creative person. Although I don't have a preferred style, I love street art; I consider it key to the "democratization" of art. I also have a preference for big format. My favorite artists:

• Vhils
• Christo & Jeanne-Claude
• Pixie Pravda
• Fabio Viale
• Mar Solís
• Chema Madoz
• M. C. Escher
• Mareo Rodríguez
• Pichiavo
• Pejac

I've worked at some art fairs as a salesperson for various galleries. I have also worked on marketing projects for different artists, assisting with web design and communication.

You're too curious...

Credits to my friend Arantxa, who made this idea possible thanks to her talent for illustration. Arantxa is a tattoo artist and co-founder of La Siesta Agency. Check out her work on Instagram: @arantxa_abad