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White Paper

Introduction

Social Media: The Prime Proponent of UGC

Gen AI Is a Double-Edged Sword

Combating Content at Scale

Gen AI’s Prowess in Tackling Content Nuances

Gen AI and the Human in the Loop

Sutherland’s Gen AI Pedigree

WP-1055 // © 2024, Sutherland Global, Inc. All rights reserved.

eBook | Gen AI in content moderation

Introduction

Social Media: The Prime Proponent of UGC

The growth of online platforms, content, and AI capabilities is creating both opportunities and challenges for content safety.

Learn how your business can effectively moderate content in this rapidly evolving ecosystem by harnessing AI-human synergy.

Introduction

Social Media: The Prime Proponent of UGC

Gen AI Is a Double-Edged Sword

Combating Content at Scale

Gen AI’s Prowess in Tackling Content Nuances

Gen AI and the Human in the Loop

Sutherland’s Gen AI Pedigree

WP-1055 // © 2024, Sutherland Global, Inc. All rights reserved.

Social Media: The Prime Proponent of UGC

The world continues to witness an unprecedented rise in data generation as internet connectivity, social media, smart devices, and digital platforms continue to proliferate and become an integral part of our daily lives. Activities such as online shopping, social media usage, media streaming, online education, online banking, and online conversations are now ubiquitous. As a result, along with individual users, businesses and public authorities are also among the sources of ever-growing data. The internet has democratized content creation, allowing billions of users to share their thoughts, ideas, and creativity with a global audience.

2 zettabyes of datain 2020

181 zettabyes of data will be generated in 2025

Global Data Generation Growth

120 zettabyes of datain 2023

eBook | Gen AI in content moderation

Online Data Created Has Increased Exponentially

Approximately 328.77 million terabytes of data are created each day

Introduction

Social Media: The Prime Proponent of UGC

Gen AI Is a Double-Edged Sword

Combating Content at Scale

Gen AI’s Prowess in Tackling Content Nuances

Gen AI and the Human in the Loop

Sutherland’s Gen AI Pedigree

WP-1055 // © 2024, Sutherland Global, Inc. All rights reserved.

Introduction

Social media forms a significant component of digital engagement in today’s age, and has therefore seen rapid adoption globally as access to fast internet continues to become a part of daily lives everywhere.The growing penetration of social media and digital platforms has caused user engagement on online platforms to rise dramatically in the last decade. Online platforms have become an integral part of global communications – and now perhaps supersede other media as the consumer preference for personal communication.Higher propensity and preference for online engagement has also meant video-based content such as live streams and ephemeral content – such as short-form videos and stories – have grown rapidly in popularity.

eBook | Gen AI in content moderation

Introduction

Social Media: The Prime Proponent of UGC

Gen AI Is a Double-Edged Sword

Combating Content at Scale

Gen AI’s Prowess in Tackling Content Nuances

Gen AI and the Human in the Loop

Sutherland’s Gen AI Pedigree

WP-1055 // © 2024, Sutherland Global, Inc. All rights reserved.

The world continues to witness an unprecedented rise in data generation as internet connectivity, social media, smart devices, and digital platforms continue to proliferate and become an integral part of our daily lives. Activities such as online shopping, social media usage, media streaming, online education, online banking, and online conversations are now ubiquitous. As a result, along with individual users, businesses and public authorities are also among the sources of ever-growing data. The internet has democratized content creation, allowing billions of users to share their thoughts, ideas, and creativity with a global audience.

The world continues to witness an unprecedented rise in data generation as internet connectivity, social media, smart devices, and digital platforms continue to proliferate and become an integral part of our daily lives. Activities such as online shopping, social media usage, media streaming, online education, online banking, and online conversations are now ubiquitous. As a result, along with individual users, businesses and public authorities are also among the sources of ever-growing data. The internet has democratized content creation, allowing billions of users to share their thoughts, ideas, and creativity with a global audience.

Introduction

Introduction

Social Media: The Prime Proponent of UGC

Gen AI Is a Double-Edged Sword

Combating Content at Scale

Gen AI’s Prowess in Tackling Content Nuances

Gen AI and the Human in the Loop

Sutherland’s Gen AI Pedigree