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Transcript

Start

LV =Change in Cover

Next

Here we can include a brief summary of CIC...- Understand what matters to the customer- Confirm what plan theyre on- Understand how we will do it:- Can we do it now (for continuous cover)- How will I make the change on Paris?

When a customer wants to change their level of cover....

Downgrade to time-limited

Downgrade to £3k

Upgrade to £10k

A customer is currently on the £5k Lifetime plan and wants to change their level of cover.

Back

  • Blah blah blah
  • Blah blah blah

How to upgrade to £10k:

Back

  • Blah blah blahBlah blah blah

Info

How to downgrade to £3k:

Connects with your audience...

2

  • Blah blah blah
  • Blah blah blah

Back

How to downgrade to time-limited:

End

Neutral decision - No impact

Decision point

Cannot be completed successfully

Still can be successfully completed

Next decision point

Right decision - Positive impact

Wrong decision - Negative impact

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Decision making framework

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Lorem ipsum dolor

Lorem ipsum dolor sit

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1

Your content is appreciated, but it only engages if it's interactive. Capture your audience's attention with an interactive photo or illustration.

3

Your content is liked, but only engages if it is interactive. Capture the attention of your audience with an interactive photograph or illustration.

2

Your content is liked, but only engages if it's interactive.Capture your audience's attention with an interactive photograph or illustration.

  • Plan the structure of your communication.
  • Give it a hierarchy and give visual weight to the main point.
  • Add secondary messages with interactivity.
  • Establish a flow through the content.
  • Measure results.

Contextualize your topic

Opportunities