Organic production involves using natural inputs, avoiding synthetic chemicals and genetically modified organisms, and following specific organic farming practices.

Zander & Feucht (2018) finds that consumers showed varying levels of willingness to pay (WTP) for different sustainability attributes related to seafood production. Attributes such as organic production, sustainable practices, and higher animal welfare standards elicited the highest additional WTP on average across the countries studied.

Higher animal welfare standards in seafood production refer to practices that prioritize the well-being and humane treatment of aquatic animals. This includes providing adequate space, proper nutrition, and minimizing stress and suffering for the animals throughout their life cycle.