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TRIANGLES LIST

Annette Ramirez

Created on May 17, 2024

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Transcript

public relations vs. Advertising

Public Relations

Why is their always confusion between the two

The differance

The key comparison between public relations and advertising

Understand what public relations is and what they do

Differences

What is Public relations

Similarties

Advertising

Some platforms we find advertisments and what advertisment is

Advertising

Advertising is the means of communication to the user of a service or product. Advertising is usually run by companies. They are trying to promote a product or service to the catering users. Advertising agencies are the ones who communicate and help create the advertisement. Ads are viewed more negatively.

Where we find ads
  • Social media
  • YouTube
  • News papers
  • Radio

SIMALARITIES

  • They have target audiences
  • They are tring to maintain positive images
  • Often representing a brand or a person
  • There are companies for both
  • Use digital media
  • Creativity is an essential part
  • Alays trying to promote the brand or person
Public relations

Public relations is defined as “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” according to the Public Relations Society of America. In simpler terms it is maintaining a positive image for a person or comany by a term or another person

PR teams help with

  • Press releases
  • Content creations
  • Emergency statements
  • Managing Reputations
re

Advertising

PR

V.S.

  • Unpaid media
  • It can be one publicist for one person or brand
  • Always trying to maintain a positive image.
  • Trying to maintain an image with the media
  • Tries to impact society and culture
  • Trying ti win the favor of the public
  • uses more matasue and complex langue for certain sistuations
  • Advertising is usually paid
  • Across many platforms such as billboards and newspapers
  • Uses strategies such as ethos, pathos, and logos
  • This can be seen more negatively
  • It is usually a team that works on the advertisements
  • Constantly changing
  • Uses serious or probiotic topics for advertisements.