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Giacomo Gilioli

Created on May 16, 2024

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ROLEX

Giacomo Gilioli 4E 17/07/2024

index

first self-winding mechanism

the innovative watch

rolex in brief

care and maintenance

the watches

purchase

what would I change

Sustainable Development

my preferite watch

end

An unrivaled reputation for quality and know-how

Rolex is an integrated and independent Swiss watch manufacturer. The brand, based in Ginevra, is famous for its know-how and the quality of its products. Hans Wilsdorf, its founder, transmitted his inspiring philosophy to the Company: the perpetual search for excellence which is at the origin of important innovations in the field of watchmaking, including the Oyster, the first waterproof wristwatch , and automatic winding with Perpetual rotor. The brand designs and produces most of its watch components in-house. Furthermore, Rolex is committed to art, sport and exploration and supports the women and men who work to protect the planet. It is a committed and responsible company whose products are designed and manufactured to last over time. In its constant pursuit of excellence, Rolex works day after day to improve not only its watches, but also its environmental performance and its impact on society.

story

1905 Hans Wilsdorf

The history of Rolex is inextricably linked to the pioneering spirit of its founder, Hans Wilsdorf. In 1905, at just 24 years old, Wilsdorf created a company in London specializing in the marketing of watches. Thus he began to imagine a timepiece that could be worn on the wrist. At the time, wristwatches did not guarantee very accurate precision, but Hans Wilsdorf managed to give them elegance and reliability. And to convince the public that such innovative timepieces were also reliable, he equipped them with small but extremely precise movements produced by a watchmaking company in the Swiss city of Bienne.

the innovative watch

the first waterproof wristwatch

five brilliant letters

1908

Regarding the choice of name, he said: “I tried to combine all the letters of the alphabet, in every possible way. So I had a few hundred names available, but I didn't like any of them. One morning, while I was on the roof of the then horse-drawn omnibus, along the Cheapside of the City of London, a flash of genius suggested this name to me: 'Rolex'."

1926

In 1926 Rolex created the first water and dust resistant watch, thus marking a turning point in the history of watchmaking. Called Oyster, this timepiece was equipped with a hermetically sealed case, capable of offering optimal protection to the movement

in search of chronometric precision

1910

Rolex focused first and foremost on the quality of the movement. And the inexorable pursuit of chronometric precision quickly brought the brand to success. In 1910, a Rolex was the first wristwatch to receive the Swiss certificate of chronometric precision, issued by the Bureau Officiel de Contrôle de la Marche des Montres of Bienne

Ginevra

1919

Subsequently, Rolex moved to Geneva, a city internationally known for its watchmaking tradition. The Montres Rolex S.A. company It was registered in Ginevra in 1920

in 1931 Rolex introduced and patented the world's first self-winding mechanism with a Perpetual rotor. A true work of art, this device is the progenitor of all modern automatic watches

the watches

OYSTER PERPETUAL

DATEJUST

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In 1945, the Datejust was launched, the first waterproof automatic wrist chronometer in the world to indicate the date inside a window on the dial. Extremely elegant, the Datejust was equipped with a Jubilee bracelet created for the occasion, and was immediately recognizable by its fluted bezel. It represents the pillar of the Oyster Perpetual collection.

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the watches

EXPLORER

Launched in 1953 in the wake of the historic ascent of Everest and inspired by the knowledge gained during this fascinating chapter of human adventure, the Explorer transforms into an icon.

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SUBMARINER

Launched in 1953, the Submariner was the first diving watch waterproof to a depth of 100 metres. The rotating bezel allows divers to keep tabs on dive times.

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THE WATCHES

GMT-MASTER

The GMT-Master (1955), initially designed as a navigation aid for professionals traveling the world, became the official watch of several airlines, including the famous Pan American World Airways, better known as Pan Am. Its characteristic The two-tone bezel is distinctive and allows you to distinguish the hours of day from those of night.

DAY-DATE

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Day-Date was born in 1956. Available only in platinum or 18 ct gold, it was the first wristwatch to indicate the date and day of the week in letters and in full within a window on the dial. Equipped with the President bracelet, originally created exclusively for this model, the Day-Date immediately established itself as the watch par excellence for important personalities.

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THE WATCHES

DEEP SEA SPECIAL

During the 1950s, Rolex conducted a series of extremely rigorous tests to create an experimental watch: the Deep Sea Special. Thanks to the experience gained during the manufacturing of the first two models, the creators of the Deep Sea Special finally created a third version, capable of withstanding the most extreme external conditions, including those of the Challenger Deep, the deepest point of the Mariana Trench .

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COSMOGRAPH DAYTONA

The Cosmograph was launched in 1963 as a new generation chronograph and was immediately given an iconic name: Daytona. Robust and waterproof, conceived as a cutting-edge instrument available to endurance pilots, the Cosmograph Daytona features, on the bezel, a tachymetric scale designed to detect average speed.

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THE WATCHES

SEA-DWELLER

In 1967 the Sea-Dweller was born, waterproof to 610 metres. To satisfy the requests expressed by professional divers, the case is equipped with a valve so that, during the long decompression phases in the hyperbaric case, the helium of the gaseous mixtures used can be expelled without any risk to the watch.

EXPLORER II

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Rolex in 1971 launches the Explorer II, dedicated to polar explorers, speleologists and those who wish to push the limits of human knowledge further. The watch features a distinctive 24-hour hand, an extremely useful feature at the poles and in underground cavities, where it is difficult to distinguish day from night.

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THE WATCHES

YATCH-MASTER

Nel 1992 nasce lo Yacht‑Master. Questa novità testimonia il legame che unisce Rolex e il mondo della vela.

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YATCH-MASTER II

The Yacht-Master II is the world's first watch with a programmable mechanical memory countdown. Access to this function is via the rotating bezel thanks to the Ring Command, a system developed by Rolex and patented. The countdown of this racing chronograph allows skippers to start the race with perfect timing.

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THE WATCHES

SKY-DWELLER

Rolex unveils a brand new, particularly innovative model, the Sky-Dweller, a technological masterpiece intended for great travellers. It offers a dual time zone that is as intuitive to read as it is simple to use and a particularly innovative annual calendar called Saros, in reference to the astronomical phenomenon of the same name that inspires it, which requires a single date correction per year. To allow you to adjust the different functions easily and quickly, the Sky-Dweller also features an innovative interface: the Ring Command system.

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purchase of a rolex

Each authorized retailer guarantees the quality and authenticity of Rolex watches. The Company thus guarantees the distribution, sale and assistance service of its watches in compliance with its strict quality criteria. Rolex is today present in approximately one hundred countries through more than thirty branches, a large network of authorized retailers and approximately 900 assistance centers. At Rolex, we are proud of our work and believe that to understand what it means to wear a Rolex – the meticulous attention to detail, the perfectly balanced weight, the optimal comfort on the wrist – there is no better way than to try it on. Rolex claims the durability of its products. Thanks to the quality criteria applied, the Brand, in fact, offers watches that last a lifetime, or more.

this type of watch is obviously intended for a certain type of people with a certain type of economic well-being and luxurious needs.Rolex is a whim and an exaggeration, a whim which however is well-liked

care and maintenance

Thanks to this initiative, Rolex has guaranteed from the beginning the possibility of subjecting all the watches released from its laboratories to the best possible maintenance, to preserve their extraordinary performance over time. Watches bearing the crown symbol can thus fully fulfill their functions without time constraints, be passed on from one generation to the next and live more than one life.Hans Wilsdorf conveyed to the Brand the perpetual search for excellence that characterizes it. Since its origins, the founder of Rolex has established a network of watchmaking workshops throughout the world. Their mission is to ensure that all of the brand's watches can be maintained in the best way. Watches bearing the crown symbol can thus fully fulfill their functions without time constraints, be passed on from one generation to the next and live more than one life. Any authorized Rolex retailer or branch can take care of your Rolex watch for maintenance. There is nothing ordinary about Rolex watches. They are designed to work perfectly today, tomorrow and always. Hans Wilsdorf, the visionary founder of Rolex, was able to grasp the success that the wristwatch was destined to have since the first half of the 20th century, with his usual time ahead of his time. Convinced of the need to offer his customers only reliable and long-lasting watches, he wants each example to be a "testament of quality". Consequently, the entrepreneur does not limit himself to designing and manufacturing his watches with great care, but also decides to integrate an effective after-sales service into his approach, present in all the countries where the brand is distributed.

In our pursuit of excellence, we strive daily to improve not only our watches, but also our environmental performance and our impact on society. The long-term vision is at the heart of our philosophy and our activities. Our founding values, namely the passion for quality and innovation and the pursuit of excellence, are based on the concept of perpetuity which defines all our missions and guides all of our activities. The watches we make have always been at the service of the exploits of men and women; today these achievements are part of sustainable development that meets the needs of the present without compromising the possibility that future generations will be able to satisfy their own needs. In our daily actions we make our contribution to this collective and indispensable effort. The United Nations Sustainable Development Goals (SDGs) provide a global framework to guide action towards sustainable economic, social and environmental development worldwide. To make our contribution to the SDGs and improve our social and environmental performance, we have surveyed our existing measures and identified areas for improvement. This work also supports our strategic thinking regarding the development of our sustainability policy.

DATEJUST

Date-Just 36

Oyster, 36mm, oyster steel and yellow gold.reference 126233 price: 13.450 €

what would i change

I would like to change just one thought about this magnificent and glorious company, the thought that rolex is for rich people, I would like Rolex to create a watch accessible to everyone so as to increase its popularity, nevertheless I think this thought is a pillar of the company

THANKS!

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Transcript

OYSTER PERPETUAL

DATEJUST

EXPLORER

SUBMARINER

GMT-MASTER

DAY-DATE

DEEP SEA SPECIAL

COSMOGRAPH DAYTONA

SEA-DWELLER

EXPLORER II

YATCH-MASTER

YATCH-MASTER II

SKY-DWELLER