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TESLA
ZAHRAOUI Lyna
Created on May 15, 2024
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Transcript
START
Tesla
Competitive Advenages
Activity
D.A.S
Resources
Sector of Activity
Geographique Scope
Quick Presentation
Global Strategy
SOMMARY
- 2003 in San Carlos - Founded by Martin Eberhard and Marc Tarpanning - Main Founder : Elon Musk
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qUICK PRESENTATION
- Design - Construction and Marketing - Solar Panels - Elecrical Terminals
ACTIVITY
Geographic scope
International : - Market Capitalization exceeds $1 trillion. - Global sales : 936 000 Cars. - Progression of 8%
Secondary :- Conception.- Construction.- Marketing.
Sector of activity
Intangible Resources : Logo, Company Brand, Customer services / Website
Material Resources : Premises, Raw Materials, Transport Vehicle.
Human Resources : 126.000 Employees.
Financial Resources : Capital of $792 Billion Turnover of $96.8 Billion.
Resources
Tesla's strategy prioritizes innovation like autonomous driving and vehicle transformation to differentiate itself, with less focus on its specific sector within the auto industry.
Global Strategy
- Electric Vehicles - Batteries
d.A.S
Extencive network of superchargers.
Its capacity to innovate quickly.
Cutting-edge electric vehicle technology.
Competitive adventages