PROMOTION PRESENTATION

Start

The following presentation based on the topic above will covers the skills and knowledge required to provide advice and information within an organization about the development, promotion, and distribution of its products and services.

Promotion of Products and Services

Products

Services

More on products and services

Products: - Tangible items or goods that can be physically possessed or owned - Can be consumer goods (e.g., food, clothing, electronics) or industrial goods (e.g., machinery, equipment) - Have a physical presence and can be stored, transported, and sold Examples: smartphones, cars, clothing, furniture, food, beverages Services: - Intangible offerings that provide value without physical possession - Can be experiences, expertise, or assistance - Often involves interaction with customers and can be customized Examples: healthcare, education, consulting, financial services, hospitality, entertainment, transportation

Products and Services

Products and services continued..

.In today's digital age, many products and services are blended, offering a combination of physical and intangible value. For example, a smartphone (product) comes with software and apps (services) that enhance its functionality. Similarly, a streaming service (service) offers access to movies and TV shows (products).

Wow it's great that companies provide these things!

What are the key differences between products and services?

Products are tangible, while services are intangible Products can be stored and sold, while services are experienced and consumed in real-time Products have a physical presence, while services do not

Product Knowledge

Deep product knowledge spurs innovation in your organization. By understanding the complexities of your offerings, you can uncover untapped potential or identify areas for improvement. This can lead to product enhancements or the development of complementary offerings that meet evolving customer needs. In addition, when you have a thorough understanding of your products or services, you can identify opportunities for upselling or cross-selling, maximizing the value you provide to customers and driving revenue growth.

Documenting and maintaining information on products and services is crucial for ensuring accuracy, consistency, and accessibility. Here's a demonstration of how this can be done:

Documentation

1. Create a Product/Service Database: Start by establishing a database where all information will be stored. This could be a digital platform like a spreadsheet or specialized software tailored to your organization's needs. 2. Define Data Fields: Determine what information needs to be documented for each product or service. This could include:

• Product/Service Name
• Description
• Specifications
• Pricing
• Availability
• Supplier Information
• Customer Reviews
• Warranty/Guarantee Information
• Technical Documentation

3. Input Data: Populate the database with the relevant information for each product or service. This could involve collaboration between various departments such as marketing, sales, and product development. 4. Establish Version Control: Implement a system to track changes made to product/service information over time. This ensures transparency and accountability, especially in larger organizations where multiple people might be involved in updating data. 5. Regular Updates: Set up a schedule for reviewing and updating product/service information. This ensures that the database remains accurate and reflects any changes such as price adjustments, new features, or discontinuations.

6. Access Control: Control who can access and modify the information in the database. Limit access to authorized personnel to maintain data integrity and security. 7. Backup and Recovery: Regularly backup the database to prevent data loss due to technical failures or other unforeseen events. Implement protocols for data recovery in case of emergencies. 8. Training and Documentation: Provide training to employees responsible for updating and maintaining product/service information. Create documentation outlining procedures and best practices to ensure consistency and efficiency.

9. Customer-Facing Information: Ensure that accurate product/service information is also available to customers through various channels such as your company website, marketing materials, and customer support. 10. Feedback Mechanism: Establish a feedback mechanism for both internal stakeholders and customers to report inaccuracies or suggest improvements to product/service information. This helps in continuous refinement and enhancement of the documentation process. By following these steps, organizations can effectively document and maintain information on their products and services, facilitating better decision-making, improved customer satisfaction, and streamlined operations.

PROMOTIONAL ADVICE

Guidance or suggestions on how to successfully market a good, service, brand, or concept to a specific audience are referred to as promotional counsel. This can involve plans and techniques for:

Promotional Advice

1. Raising recognition and awareness of the brand
2. Creating leads and increasing revenue
3. Increasing client loyalty and engagement
4. Setting oneself apart from rivals
5. Crafting content and messaging that are compelling
6. Making use of a variety of marketing platforms (such as social media, email, and advertising)
7. Analyzing and improving marketing initiatives

It's great how there are so many places to get advice from

Where can I find advice about promotions?

Here are a few instances of promotional guidance:

. "Use social media influencers to reach a wider audience." 2. "Offer limited-time discounts to drive sales." 3. "Create engaging content that addresses customer pain points." 4. "Utilize email marketing campaigns to nurture leads." 5. "Optimize your website for search engines to improve visibility."

You can find advice about promotions from experts and professionals in marketing, reports and studies from the industry, blogs and internet sources, through consultancies, marketing agencies, coaches and mentors in business

These illustrations offer concise, fact-based guidance by: Citing precise data and figures; referencing studies and market research; using real-world examples from earlier campaigns and projects; and offering quantifiable outcomes and return on investment. providing logical justification and industry best practices to back up recommendations.

Individuals and companies can create successful marketing plans to meet their objectives and thrive in a cutthroat market by adhering to promotional tips. Here are a few instances of unambiguous, fact-based guidance on promotional activities: 1. "To reach a larger audience and increase sales, I suggest raising our social media advertising budget by 20% based on recent market research. A recent study found that social media advertising provides a 150% ROI for our sector. 2. "I recommend supporting local events and activations to increase brand recognition. Data from events we have sponsored in the past demonstrates a notable rise in consumer involvement and brand identification." 3. "Using personalized subject lines and audience segmentation has resulted in a notable 25% increase in open rates for our email marketing campaigns. To get the most involvement, I advise sticking with this approach."

Service Characteristics

Services are acts of helpful activities, assistance, or aid. In other words, services refer to work being done for someone else by one who serves to receive reimbursement. This could be distributing or being a supplier providing utilities or commodities, such as water, electricity, or gas, required or demanded by the public.

Virtual

Scheduled

Visual

Service Characteristics continued

Firstly, services contribute significantly to GDP, often surpassing the contribution of traditional industries. They encompass a wide range of sectors, including healthcare, finance, education, transportation, and entertainment, catering to diverse consumer needs. Moreover, services foster innovation and technological advancements, driving productivity and efficiency gains across industries.Firstly, services contribute significantly to GDP, often surpassing the contribution of traditional industries. They encompass a wide range of sectors, including healthcare, finance, education, transportation, and entertainment, catering to diverse consumer needs. Moreover, services foster innovation and technological advancements, driving productivity and efficiency gains across industries. Intangibility Services cannot be seen, touched, or owned. Examples: consulting, healthcare, education. Intangibility: Unlike physical products, services are intangible and cannot be experienced before purchase. This characteristic requires businesses to build trust and demonstrate value through marketing and customer testimonials. For instance, a healthcare service must emphasize its quality through patient outcomes and reviews.

Service Characteristics continued

InseparabilityServices are produced and consumed simultaneously. Interaction between provider and customer is crucial. Inseparability: Services are often produced and consumed at the same time, meaning the quality of service is closely tied to the provider-customer interaction. For example, in a restaurant, the dining experience (service) happens as the meal is prepared and served, emphasizing the importance of customer service skills and real-time feedback. Variability Service quality can vary based on who provides it, when, where, and how. Standardization is challenging. Since services are performed by people, their quality can fluctuate based on who provides them, where, and when they are provided. A solution is to establish standard operating procedures and regular training to minimize variability. For instance, a hotel chain might implement strict protocols to ensure a consistent guest experience across all locations.

Service Characteristics continued

PerishabilityServices cannot be stored for later use. Demand forecasting is critical. Services are perishable and cannot be stored, which means unused service capacity cannot be saved. Effective demand management is essential to balance supply and demand. For example, airlines use dynamic pricing and overbooking strategies to manage seat occupancy efficiently.

De'Asia Campbell

Researcher

Researcher

Researcher

Researcher

Presentor

The names of the persons that have contributed in the production

Behind this work

Cheyenne Blake

Ockyla Brown

Matthew Petgrave

Selena Fagan

THANK YOU!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!