DEV TECH PRESENTATION

vodafone company

Problematic

What key succes factors allow Vodafone to maintain his position as world leader in a globalized and competitive environment.

plan

Characterize

The innovations of Vodafone

Global strategy of Vodafone

Role of his perceived value

Conclusion

Problematic :What key succes factors allow Vodafone to maintain his position as world leader in a globalized and competitive environment.

01

cHaracterize

Vodafone is a private organisation Origin : British Year of creation : 1984 Creator : Ernest Harrison Purpose : economic Human resources : 105 000 employees Material resources : offices, equipment, data centers

01

cHaracterize

02

Vodafone innovations

02 - Vodafone innovations

Vodafone is one of the first to provide 5G which will increase its sales. But to be more competent it opts for a diversification strategy.

03

vODAFONE'S GLObal strategy : diversification

The company is also present in other sectors

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Sector of televisions

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Sector of home automation

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Sector of cloud services

04

The perceived value of vodafone : A CRUCIAL ROLE IN THE POSITION OF A GLOBAL LEADER

04

The perceived value of vodafone : a crucial role in the position of a global leader

The 4 criterias of perceived value : notoriety, brand image, quality, and customer satisfaction

Offering innovative and reliable solutions to consumers and organisations

Notoriety

Brand image

Is see like modern, dynamic ans focused on customers needs

A connection speed ans options

Quality

The responsive service to the customer's problem and price offers customers

Customersatisfaction

05

CONCLUSION

thank you!