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Présentation Mastercard

Neerl 2.0

Created on May 13, 2024

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Transcript

MASTERCARD

PRESENTATION

INDEX

Presentation

Strenghs

Weaknesses

Opportunities

Threats

Presentation

mastercard

  • American
  • payment systeme
  • 1966
  • ICA

STRENGHS :

Commercial skills :

Financial :

6,41 billion dollars

Offer safe / secure services

Immaterial :

Reognised brands, good image, notoriety

Human :

Very competent employees

WEAKNESSES :

Financial :

Financial planning its not good

Human :

Turnover rates are very high

OPPORTUNITIES :

Micro - environment
Macro - environment

Customers :

Socio - cultural :

Developing digital payments, transactions

Present in 210 countries

Technological :

Many innovations in digital payment

THREATS :

Micro - environment
Macro - environment

Legal :

Lot of regulations for payment

Competitors:

Visa, PayPal, Elavon

Economical :

Economic slowdown, instability on market

Technological :

Cyber attacks, hacking