Influence of Social Media on Marketing and Advertising
OUTLINE
Evolution of Marketing in the Social Media Age
Strategies Used by Businesses on Social Media
Challenges and Ethical Considerations
Role of Social Media Platforms in Marketing
Evolution of Marketing in the Social Media Age
Traditional Marketing
Television
Print Media
Radio
Billboards
Limitations of Traditional Marketing
Mass Audience Targeting
High Cost
Limited Interaction
Production and distribution of traditional advertisements could be expensive, especially for TV and print media.
Consumers were passive recipients of marketing messages without the ability to engage or provide immediate feedback.
Messages were often broadcast to a wide audience without targeting specific demographics or interests.
Emergence of Social Media Platforms
The emergence of social media platforms gave the ability to engage directly with their audience in real-time. It provided a platform for two-way communication, allowing for immediate feedback and interaction. Social media has also democratized marketing, allowing even small businesses to reach global audiences and compete on a level playing field.
Role of Social Media Platforms in Marketing
Role of Social Media Platforms in Marketing
Direct Audience Engagement
Brand Visibility and Awareness
Targeted Advertising
Unlike traditional marketing channels, such as TV or print, social media allows businesses to interact with consumers in real-time.
Businesses can amplify their brand presence and reach a wider audience through regular posting, sharing content.
Platforms: offer advanced targeting options based on demographics, interests, behavior
Role of Social Media Platforms in Marketing
Data Insights and Analytics
Community Building
Cost-Effectiveness
Social media allows businesses to create and nurture communities around their brand. By fostering a sense of belonging and engagement, companies can build loyal customer bases and encourage user-generated content.
It allows for flexible budgeting and performance tracking.
Through measures like engagement rates, click-through rates, and audience demographics, businesses measure the effectiveness of their marketing.
Strategies Used by Businesses on Social Media
Strategies Used by Businesses on Social Media
Trends
Influencer Marketing
Engagement and Interaction
Tapping into popular topics on social media make your content more visible and engaging. It helps businesses reach a broader audience and stay current with online conversations and interests
Collaborating with influencers who have large followings to promote products or services. Influencers can help businesses reach their target audience authentically through sponsored posts or partnerships.
Social media fosters meaningful engagement and interaction with customers through likes, comments, shares, and direct messaging, leading to higher levels of brand loyalty and customer satisfaction.
Strategies Used by Businesses on Social Media
User-Generated Content (UGC)
Contests and Giveaways
Storytelling
Using storytelling techniques to create emotional connections with the audience. Businesses share stories about their brand, employees, or customers to humanize their brand and resonate with followers.
Encouraging customers to create and share content related to the brand. UGC not only provides social proof but also increases brand visibility and authenticity.
Running contests or giveaways to increase engagement, reach new audiences, and incentivize actions such as sharing or following the brand's social media profiles.
Challenges and Ethical Considerations
Challenges and Ethical Considerations
Privacy Concerns
Ad Transparency
Misinformation and Fake News
Businesses should clearly label sponsored posts and advertisements to distinguish them from organic content and avoid misleading marketing practices
Collecting and using consumer data for targeted advertising raises concerns about data privacy and protection. Businesses must ensure compliance with data protection regulations and prioritize transparency and consent when collecting and using personal data.
Businesses must take proactive measures to combat misinformation, such as fact-checking content before sharing and promoting credible sources of information.
Challenges and Ethical Considerations
Cybersecurity Risks
Authenticity and Engagement
Ethical Influencer Partnerships
Businesses need to implement robust security measures to protect their social media accounts and sensitive information from unauthorized access and cyberattacks
Consumers seek genuine and meaningful connections that go beyond traditional marketing tactics, and businesses must strive to focus on cultivating authentic relationships with their audience , Authenticity nurtures trust and brand driving long-term success in social media marketing.
Businesses should disclose any material relationships with influencers and ensure that influencer content aligns with their brand values and ethical standards.
Conclusion
THANKS!
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Transcript
Influence of Social Media on Marketing and Advertising
OUTLINE
Evolution of Marketing in the Social Media Age
Strategies Used by Businesses on Social Media
Challenges and Ethical Considerations
Role of Social Media Platforms in Marketing
Evolution of Marketing in the Social Media Age
Traditional Marketing
Television
Print Media
Radio
Billboards
Limitations of Traditional Marketing
Mass Audience Targeting
High Cost
Limited Interaction
Production and distribution of traditional advertisements could be expensive, especially for TV and print media.
Consumers were passive recipients of marketing messages without the ability to engage or provide immediate feedback.
Messages were often broadcast to a wide audience without targeting specific demographics or interests.
Emergence of Social Media Platforms
The emergence of social media platforms gave the ability to engage directly with their audience in real-time. It provided a platform for two-way communication, allowing for immediate feedback and interaction. Social media has also democratized marketing, allowing even small businesses to reach global audiences and compete on a level playing field.
Role of Social Media Platforms in Marketing
Role of Social Media Platforms in Marketing
Direct Audience Engagement
Brand Visibility and Awareness
Targeted Advertising
Unlike traditional marketing channels, such as TV or print, social media allows businesses to interact with consumers in real-time.
Businesses can amplify their brand presence and reach a wider audience through regular posting, sharing content.
Platforms: offer advanced targeting options based on demographics, interests, behavior
Role of Social Media Platforms in Marketing
Data Insights and Analytics
Community Building
Cost-Effectiveness
Social media allows businesses to create and nurture communities around their brand. By fostering a sense of belonging and engagement, companies can build loyal customer bases and encourage user-generated content.
It allows for flexible budgeting and performance tracking.
Through measures like engagement rates, click-through rates, and audience demographics, businesses measure the effectiveness of their marketing.
Strategies Used by Businesses on Social Media
Strategies Used by Businesses on Social Media
Trends
Influencer Marketing
Engagement and Interaction
Tapping into popular topics on social media make your content more visible and engaging. It helps businesses reach a broader audience and stay current with online conversations and interests
Collaborating with influencers who have large followings to promote products or services. Influencers can help businesses reach their target audience authentically through sponsored posts or partnerships.
Social media fosters meaningful engagement and interaction with customers through likes, comments, shares, and direct messaging, leading to higher levels of brand loyalty and customer satisfaction.
Strategies Used by Businesses on Social Media
User-Generated Content (UGC)
Contests and Giveaways
Storytelling
Using storytelling techniques to create emotional connections with the audience. Businesses share stories about their brand, employees, or customers to humanize their brand and resonate with followers.
Encouraging customers to create and share content related to the brand. UGC not only provides social proof but also increases brand visibility and authenticity.
Running contests or giveaways to increase engagement, reach new audiences, and incentivize actions such as sharing or following the brand's social media profiles.
Challenges and Ethical Considerations
Challenges and Ethical Considerations
Privacy Concerns
Ad Transparency
Misinformation and Fake News
Businesses should clearly label sponsored posts and advertisements to distinguish them from organic content and avoid misleading marketing practices
Collecting and using consumer data for targeted advertising raises concerns about data privacy and protection. Businesses must ensure compliance with data protection regulations and prioritize transparency and consent when collecting and using personal data.
Businesses must take proactive measures to combat misinformation, such as fact-checking content before sharing and promoting credible sources of information.
Challenges and Ethical Considerations
Cybersecurity Risks
Authenticity and Engagement
Ethical Influencer Partnerships
Businesses need to implement robust security measures to protect their social media accounts and sensitive information from unauthorized access and cyberattacks
Consumers seek genuine and meaningful connections that go beyond traditional marketing tactics, and businesses must strive to focus on cultivating authentic relationships with their audience , Authenticity nurtures trust and brand driving long-term success in social media marketing.
Businesses should disclose any material relationships with influencers and ensure that influencer content aligns with their brand values and ethical standards.
Conclusion
THANKS!