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Global Hospitality Environment

Week 3 Blended Learning

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Weekly Aims and Learning Outcomes


  • Review SWOT/TOWS analytical tools
  • Define and apply the concept of environmental analysis in a business context.
  • Employ investigation and research skills to produce a factsheet.
Learning OutcomesLO1 Explain the characteristics of a specific hospitality business and its response to global market forcesLO2 Determine the contemporary issues and challenges faced by hospitality businesses.

Business Environment Analysis

Case Study: P.F. Chang's

Revise analytical tools and distinguish between SWOT and TOWS

SWOT and TOWS revision


Apply analytical tools to examine a hospitality establishment's business environment

Factsheet: business profiling

Examples on how to format information from a case study as a factsheet

"The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. It’s a variation on the SWOT Analysis, and it tries to address some of the weaknesses of the SWOT Analysis. Both can be useful to assess the market context.Use SWOT Analysis when you want to assess the overall strategic position of the organization by evaluating its internal strengths and weaknesses and external opportunities and threats. – It serves as a starting point for further strategic planning.Use the TOWS Matrix when you want to generate specific strategies that align internal strengths and weaknesses with external opportunities and threats. – It is suitable for action-oriented strategic planning." (Cuofano, 2024)


SWOT and TOWS analysis tools: revision


SWOT analysis example

Business Environment Analysis

Read the below summary on the importance and types of Business Environment Analysis. In identifying the different pillars affecting a chosen hospitality business' performance, such as the economy, which helps shape society and politics, technological development, law, and the environment, you can apply this step-by-step approach for your case study in the final assignment.

Case Study: P.F. Chang's

P.F. Chang’s China Bistro is an American restaurant chain founded in 1993 by Paul Fleming and Philip Chiang. Known for its fusion of traditional Chinese flavors with modern American dining, P.F. Chang’s offers a diverse menu that includes popular items like the “Lettuce Wraps,” “Mongolian Beef,” and “Orange Chicken.” The upscale ambiance, attentive service, and signature dish—the “P.F. Chang’s Chicken Lettuce Wraps”—have made it a global favorite. Acquired by Centerbridge Partners in 2012, P.F. Chang’s continues to grow while actively participating in community initiatives. Examine the below reports featuring how the company navigated an internal and external challenge respectively. Then compare this to their Market Strategy.Q. Can you do a SWOT analysis for P.F. Chang's?Click below to input youranswer. You can also post a screenshot of yourSWOT chart to Padlet.

Case Study: P.F. Chang's

Did you know that P.F. Chang's European outpost opened to the public in Covent Garden in 2017, under the concept of P.F. Chang's Asian Table? Consider why and how this concept enhances the brands competitiveness to appeal to Londoners.

How to make a factsheet for a business profile

In the secondpart of your final assignment you are asked to build your own case study including data and a factsheet. Click to view examples in full screen. Note down important sections and components such as data and graphs. Then visit the guidance links based on which platform you would like to use to design your factsheet.

Word Tutorial

On Canva


Collaborate with each other to populate the SWOT analysis table for P.F. Chang's. You can link other articles to support your answers and share with your classmates.

Class SWOT analysis

You first need to join the Miro SWOT board.