Listen to our podcast to find out the secrets behind successful B2B content marketing campaigns.
Start listening
EP6
How did you maximise event ROI?
Event marketing isn’t dead – but the old “build it and they will come” approach certainly is. In this episode of How Did You Do That?, we sat down with Katie Franklin, a global B2B marketing leader with over 20 years of experience in project management, operations, and (most importantly for this episode) event strategy.
EP5
How did we benchmark tech brands?
This week, we’ve got a very special episode featuring not one, but three members of the Isoline team diving deep into long-form content trends in B2B tech. Inspired by our benchmark report, "Short Story Long: Long-Form Content Trends in Tech B2B", we’re unpacking the hottest topics in content strategy today.
EP4
How did you write award-winning entries?
In our latest episode, we sit down with Stephanie Brown, an expert Awards & Case Studies consultant, to uncover the secrets behind crafting award-winning entries. Learn how to spot red flags in award organizations and what it really takes to stand out. Plus, Stephanie shares her fascinating journey from ballet dancing to B2B marketing, revealing surprising parallels between the two worlds.
EP3
How did you grab attention of the C-suite?
In our latest episode, we chat with Martina Honsová about how she grabbed the attention of the C-suite during Covid-19 with social media and longform content. Plus we discuss how to stay creative and keep audiences engaged with alternative formats!
EP2
How did you convert without gating content?
Meet our guest Marty Roberts (ex: Brightcove and co-founder of Wicket Labs) to find out how he avoids the pitfalls of product-focused marketing, tracks buyer intent, and keeps audiences engaged in the long B2B purchase cycle
EP1
How did you drive conversions with bottom of funnel keywords?
Our first guest is TrustMary's Erica Ylimäki, who reveals that going after low-volume keywords can lead to big results.
How did you do that
Isoline Communication
Created on May 2, 2024
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Transcript
Listen to our podcast to find out the secrets behind successful B2B content marketing campaigns.
Start listening
EP6
How did you maximise event ROI?
Event marketing isn’t dead – but the old “build it and they will come” approach certainly is. In this episode of How Did You Do That?, we sat down with Katie Franklin, a global B2B marketing leader with over 20 years of experience in project management, operations, and (most importantly for this episode) event strategy.
EP5
How did we benchmark tech brands?
This week, we’ve got a very special episode featuring not one, but three members of the Isoline team diving deep into long-form content trends in B2B tech. Inspired by our benchmark report, "Short Story Long: Long-Form Content Trends in Tech B2B", we’re unpacking the hottest topics in content strategy today.
EP4
How did you write award-winning entries?
In our latest episode, we sit down with Stephanie Brown, an expert Awards & Case Studies consultant, to uncover the secrets behind crafting award-winning entries. Learn how to spot red flags in award organizations and what it really takes to stand out. Plus, Stephanie shares her fascinating journey from ballet dancing to B2B marketing, revealing surprising parallels between the two worlds.
EP3
How did you grab attention of the C-suite?
In our latest episode, we chat with Martina Honsová about how she grabbed the attention of the C-suite during Covid-19 with social media and longform content. Plus we discuss how to stay creative and keep audiences engaged with alternative formats!
EP2
How did you convert without gating content?
Meet our guest Marty Roberts (ex: Brightcove and co-founder of Wicket Labs) to find out how he avoids the pitfalls of product-focused marketing, tracks buyer intent, and keeps audiences engaged in the long B2B purchase cycle
EP1
How did you drive conversions with bottom of funnel keywords?
Our first guest is TrustMary's Erica Ylimäki, who reveals that going after low-volume keywords can lead to big results.