SKETCHBOOK
EXAMPLES
For both graphic design and fashion, sketchbooks serve as vital companions throughout creative journeys. These books capture raw ideas, quick sketches, and experimental concepts, providing a tangible space for exploration and refinement. Within their pages, individuals document inspirations, develop new techniques, and track the evolution of their work. From initial brainstorming to final designs, sketchbooks are invaluable tools that offer insight into the creative process and serve as a visual diary of artistic growth.
SKETCHBOOK
Digital Aquiarium Installation Daljit Singh Creative Director and Business Strategist
70th Anniversary French Railway SNCF Richard Niessen Graphic Designer
Happy Idiot Gary Baseman Artist and Cartoonist
Menswear Autumn/Winter 07/08 Sketchbooks Josep Abril Fashion Designer
'Kind of Man' Spring/Summer 05 'From Behind' Spring/Summer 07 Spastor Fashion Label
White Shirts for Bils Shirt Design and Production
Birsel + Seck Design and Innovation Studio
What It Takes to Be an Information Designer Nigel Holmes Information Graphic Design
Sketchbooks Johnny Hardstaff Filmmaker
Sketchbooks
Aitor ThroupArtist and Designer
Sketchbooks Duckie Brown Fashion Design Studio
Sketchbooks
Frank W. Ockenfels 3 and Frederick Green
Ted Leo & the Pharmacists Poster
Jens Leckman Concert Poster Jason Munn
Identity Museum of Art and Design
Michael BierutGraphic Designer
This marks the end of our sketchbook journey together. I hope you'll continue to explore, question, and stay curious until next time!
thank you
As a transatlantic design duo, Duckie Brown captures a modern approach to dressing up, blending stylish quirkiness with solid tailoring skills and humorous details. The label boldly promotes male accessories and playfully juxtaposes unconventional garments with seasonal trends. Based in New York, the brand, founded by Steven Cox and Daniel Silver, sells its quirky menswear in major fashion hubs like New York, London, Paris, and Japan. Nominated for the CFDA Perry Ellis New Menswear Award in 2006, they've also exhibited at the Victoria & Albert Museum in London. Cox, formerly with Tommy Hilfiger, and Silver, a former daytime TV producer, bring a diverse background to their eclectic mix of menswear from New York. The name "Duckie" comes from Cox's aunt, while "Brown" adds a touch of classic English flair.
Johnny Hardstaff's sketchbooks are overwhelming. With dozens of ideas squeezed onto each page, to describe them as visually dense is a vast understatement. Initially a print designer, Johnny Hardstaff's spare time experiments with moving images caught Sony PlayStation's attention. The resulting commission, the film 'History of Gaming,' won Hardstaff immediate critical success and led to his signing with Ridley Scott Associates and Black Dog Films, where he has directed films for Radiohead, Orange, and the BBC, all while continuing to push his personal experimental projects.
"The Happy Idiot" was created by Gary Baseman during his travels to Japan with his friends Mark Ryden and Tim Biskup. They traveled to Tokyo for an exhibition they collaborated on entitled "Hello from Los Angeles."Gary Baseman was drawing a lot during his first Japanese visit. He found himself drawing this snowman over and over again. From there, he envisioned the snowman holding a mermaid, and thus the story was created. Gary Baseman imagined the snowman sacrificing himself by melting down to allow his love, the mermaid, to live within his body of water.
The Digital Aquarium was created by interactive designers at Digit and was on view at the Design Museum Tank in 2002. Designed in conjunction with Motorola, the interactive exhibition used 150 mobile phones, brought to life whenever a passer-by dials one of the numbers posted on the glass walls of the tank. The call starts a chain reaction as the signal travels from phone to phone, creating the effect of fish swimming around as each mobile lights up, vibrates, and rings in a programmed sequence.
The poster was designed by Richard Niessen for French Railways SNCF to celebrate their 70th year of existence. From each country that the train services - Switzerland, England, Germany, Holland, Belgium, Spain, Italy, and France - a designer was asked to create a poster to be exhibited in the Grand Palais. Niessen decided to use the phrase 'Donner au train des idées d'avance' ('Think of the train first') and make a panorama of it. The poster shows a panorama through a window of the train, like a movie, frame by frame passing by. Niessen used the colors and patterns of the national flags of the eight countries for the eight words of the slogan
Founded in 1995 by Sergio Pastor Salcedo and Ismael Alcaina Guerrero, Spastor debuted with a womenswear collection in Barcelona. Their success led to presentations in Madrid, where they won the L'Oréal Award for Best Collection in 2001. Transitioning to menswear, they showcased their inaugural collection, 'Kind of Man,' at Paris Menswear Fashion Week in 2005. Photography plays a pivotal role in communicating Spastor's brand. For instance, in their 'Kind of Man' Spring/Summer 05 collection, the youthful vision is endorsed through specific choices of models and environments. The imagery crafted to illustrate the collections emphasises the label's modernity, with images of hands informing the thematic narrative of the collection.
Nigel Holmes was interviewed for a book about his career. It was one of a series of books intended for college-age readers. The format of the series was traditional and text-based, with no illustrations or color. To Nigel Holmes, it seemed odd not to have any visuals in a book about design, so he created a couple of simple line diagrams in black and white that addressed his own working methods (and that would reproduce well enough on the paper used for the book). The diagram is a self-portrait of Nigel Holmes and it reflects much of the Q&A from the interview and the book itself.
Aitor Throup's design philosophy is encapsulated in the concept of "drawings that mutate into garments," where utilitarian clothing serves as a reference point. With a goal to give each drawing its unique anatomy, Throup creates contemporary visions through his clothing. His garments, precisely constructed and functionally sound, always convey a compelling narrative. Throup, born in Argentina in 1980, graduated from the Royal College of Art in London in 2006 with an MA in menswear design. During his college years, he earned fashion design awards from companies like Umbro, Evisu, and Levi's. Notably, in 2006, he won the Fashion Collection of the Year Award at the international ITS#FIVE Fashion Awards and i-D magazine's Styling Award with his graduate collection titled 'When Football Hooligans Become Hindu Gods,' showcasing his innovative approach to design and storytelling.
Michael Bierut, a partner at Pentagram's New York office, is renowned for his work with clients such as United Airlines, the Walt Disney Company, and the New York Times. As a founding writer of the Design Observer blog and a member of the Art Directors Club Hall of Fame, he received the National Design Award for "Design Mind" in 2008. Bierut carries his current notebook to every meeting, finding comfort in its presence, even if he rarely opens it. Despite his admitted obsessive tendencies, his messy notebooks serve as a form of note-taking rather than traditional sketches. He values the process of thinking over the method of sketching, emphasising individual approaches to creativity.
Josep Abril, a Spanish designer known for his dark sobriety in clothing, aims to infuse depth into otherwise bland attire, revealing meticulous attention to detail in his designs. Inspired by Barcelona, his work is showcased at the Gaudi Catwalk Shows since 1991. Alongside fellow Barcelona-based designers like Spastor, Abril contributes to the global promotion of Spanish fashion. Sketchbooks from Abril's Autumn/Winter 07/08 collection reveal his thorough research and design development process.
Close friends Frederick Green and Frank W. Ockenfels 3 often spend weekends together, hanging out, talking, and working in their sketchbooks. They both have a passion for photography - Ockenfels as a celebrity photographer and Green in charge of print advertising for Focus Features. However, they don't limit themselves to just one medium. Sketching provides them with a creative outlet where they can express themselves freely.
In 2006, Birsel and Seck designed five new shirts for Bils, a textile company in Istanbul. Birsel and Seck were informed that as long as the shirts were white, they could design anything they wanted. So the designers agreed to start with a black shirt. They called it the Black Sheep, and no one objected. Bils produced complex patterns for the line that were shaped and contoured precisely as Birsel and Seck imagined them.
Jason Munn, an American graphic and poster artist renowned for his work with many Indie-Rock bands, drew inspiration from one of Jens' songs, "Maple Leaves." In this song, Jens converses with a girl who utters, "We are all just make-believe," leading him to misinterpret it as "We are all just maple leaves." Munn, known for his creativity, seized upon this concept of mistaken perception, incorporating it into his designs. He reflects on his affinity for using butterfly motifs, possibly drawn to their symmetry. Munn's unique artistic vision and ability to translate musical themes into visual representations have cemented his reputation as a prominent figure in the world of graphic design.
When designing the poster for Ted Leo and the Pharmacist, Jason Munn, known for his thoughtful and innovative approach to graphic design, aimed to capture the band's political undertones without resorting to clichéd imagery like fists in the air. Exploring the use of war imagery, Munn initially experimented with bombs and flowers, seeking a balance between symbolism and subtlety. However, his attempts often resulted in designs resembling vases rather than conveying the intended message. It was during this creative process that Munn had a breakthrough, realising that a bomb could serve as a metaphorical birdcage, effectively marrying the themes of conflict and containment. Despite his satisfaction with the concept, Munn admits to occasional doubts, acknowledging that the bomb's resemblance to a rocket could lead to misinterpretation. Nonetheless, Munn's innovative approach showcases his commitment to creating visually compelling yet conceptually rich designs.
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Transcript
SKETCHBOOK
EXAMPLES
For both graphic design and fashion, sketchbooks serve as vital companions throughout creative journeys. These books capture raw ideas, quick sketches, and experimental concepts, providing a tangible space for exploration and refinement. Within their pages, individuals document inspirations, develop new techniques, and track the evolution of their work. From initial brainstorming to final designs, sketchbooks are invaluable tools that offer insight into the creative process and serve as a visual diary of artistic growth.
SKETCHBOOK
Digital Aquiarium Installation Daljit Singh Creative Director and Business Strategist
70th Anniversary French Railway SNCF Richard Niessen Graphic Designer
Happy Idiot Gary Baseman Artist and Cartoonist
Menswear Autumn/Winter 07/08 Sketchbooks Josep Abril Fashion Designer
'Kind of Man' Spring/Summer 05 'From Behind' Spring/Summer 07 Spastor Fashion Label
White Shirts for Bils Shirt Design and Production
Birsel + Seck Design and Innovation Studio
What It Takes to Be an Information Designer Nigel Holmes Information Graphic Design
Sketchbooks Johnny Hardstaff Filmmaker
Sketchbooks
Aitor ThroupArtist and Designer
Sketchbooks Duckie Brown Fashion Design Studio
Sketchbooks
Frank W. Ockenfels 3 and Frederick Green
Ted Leo & the Pharmacists Poster
Jens Leckman Concert Poster Jason Munn
Identity Museum of Art and Design
Michael BierutGraphic Designer
This marks the end of our sketchbook journey together. I hope you'll continue to explore, question, and stay curious until next time!
thank you
As a transatlantic design duo, Duckie Brown captures a modern approach to dressing up, blending stylish quirkiness with solid tailoring skills and humorous details. The label boldly promotes male accessories and playfully juxtaposes unconventional garments with seasonal trends. Based in New York, the brand, founded by Steven Cox and Daniel Silver, sells its quirky menswear in major fashion hubs like New York, London, Paris, and Japan. Nominated for the CFDA Perry Ellis New Menswear Award in 2006, they've also exhibited at the Victoria & Albert Museum in London. Cox, formerly with Tommy Hilfiger, and Silver, a former daytime TV producer, bring a diverse background to their eclectic mix of menswear from New York. The name "Duckie" comes from Cox's aunt, while "Brown" adds a touch of classic English flair.
Johnny Hardstaff's sketchbooks are overwhelming. With dozens of ideas squeezed onto each page, to describe them as visually dense is a vast understatement. Initially a print designer, Johnny Hardstaff's spare time experiments with moving images caught Sony PlayStation's attention. The resulting commission, the film 'History of Gaming,' won Hardstaff immediate critical success and led to his signing with Ridley Scott Associates and Black Dog Films, where he has directed films for Radiohead, Orange, and the BBC, all while continuing to push his personal experimental projects.
"The Happy Idiot" was created by Gary Baseman during his travels to Japan with his friends Mark Ryden and Tim Biskup. They traveled to Tokyo for an exhibition they collaborated on entitled "Hello from Los Angeles."Gary Baseman was drawing a lot during his first Japanese visit. He found himself drawing this snowman over and over again. From there, he envisioned the snowman holding a mermaid, and thus the story was created. Gary Baseman imagined the snowman sacrificing himself by melting down to allow his love, the mermaid, to live within his body of water.
The Digital Aquarium was created by interactive designers at Digit and was on view at the Design Museum Tank in 2002. Designed in conjunction with Motorola, the interactive exhibition used 150 mobile phones, brought to life whenever a passer-by dials one of the numbers posted on the glass walls of the tank. The call starts a chain reaction as the signal travels from phone to phone, creating the effect of fish swimming around as each mobile lights up, vibrates, and rings in a programmed sequence.
The poster was designed by Richard Niessen for French Railways SNCF to celebrate their 70th year of existence. From each country that the train services - Switzerland, England, Germany, Holland, Belgium, Spain, Italy, and France - a designer was asked to create a poster to be exhibited in the Grand Palais. Niessen decided to use the phrase 'Donner au train des idées d'avance' ('Think of the train first') and make a panorama of it. The poster shows a panorama through a window of the train, like a movie, frame by frame passing by. Niessen used the colors and patterns of the national flags of the eight countries for the eight words of the slogan
Founded in 1995 by Sergio Pastor Salcedo and Ismael Alcaina Guerrero, Spastor debuted with a womenswear collection in Barcelona. Their success led to presentations in Madrid, where they won the L'Oréal Award for Best Collection in 2001. Transitioning to menswear, they showcased their inaugural collection, 'Kind of Man,' at Paris Menswear Fashion Week in 2005. Photography plays a pivotal role in communicating Spastor's brand. For instance, in their 'Kind of Man' Spring/Summer 05 collection, the youthful vision is endorsed through specific choices of models and environments. The imagery crafted to illustrate the collections emphasises the label's modernity, with images of hands informing the thematic narrative of the collection.
Nigel Holmes was interviewed for a book about his career. It was one of a series of books intended for college-age readers. The format of the series was traditional and text-based, with no illustrations or color. To Nigel Holmes, it seemed odd not to have any visuals in a book about design, so he created a couple of simple line diagrams in black and white that addressed his own working methods (and that would reproduce well enough on the paper used for the book). The diagram is a self-portrait of Nigel Holmes and it reflects much of the Q&A from the interview and the book itself.
Aitor Throup's design philosophy is encapsulated in the concept of "drawings that mutate into garments," where utilitarian clothing serves as a reference point. With a goal to give each drawing its unique anatomy, Throup creates contemporary visions through his clothing. His garments, precisely constructed and functionally sound, always convey a compelling narrative. Throup, born in Argentina in 1980, graduated from the Royal College of Art in London in 2006 with an MA in menswear design. During his college years, he earned fashion design awards from companies like Umbro, Evisu, and Levi's. Notably, in 2006, he won the Fashion Collection of the Year Award at the international ITS#FIVE Fashion Awards and i-D magazine's Styling Award with his graduate collection titled 'When Football Hooligans Become Hindu Gods,' showcasing his innovative approach to design and storytelling.
Michael Bierut, a partner at Pentagram's New York office, is renowned for his work with clients such as United Airlines, the Walt Disney Company, and the New York Times. As a founding writer of the Design Observer blog and a member of the Art Directors Club Hall of Fame, he received the National Design Award for "Design Mind" in 2008. Bierut carries his current notebook to every meeting, finding comfort in its presence, even if he rarely opens it. Despite his admitted obsessive tendencies, his messy notebooks serve as a form of note-taking rather than traditional sketches. He values the process of thinking over the method of sketching, emphasising individual approaches to creativity.
Josep Abril, a Spanish designer known for his dark sobriety in clothing, aims to infuse depth into otherwise bland attire, revealing meticulous attention to detail in his designs. Inspired by Barcelona, his work is showcased at the Gaudi Catwalk Shows since 1991. Alongside fellow Barcelona-based designers like Spastor, Abril contributes to the global promotion of Spanish fashion. Sketchbooks from Abril's Autumn/Winter 07/08 collection reveal his thorough research and design development process.
Close friends Frederick Green and Frank W. Ockenfels 3 often spend weekends together, hanging out, talking, and working in their sketchbooks. They both have a passion for photography - Ockenfels as a celebrity photographer and Green in charge of print advertising for Focus Features. However, they don't limit themselves to just one medium. Sketching provides them with a creative outlet where they can express themselves freely.
In 2006, Birsel and Seck designed five new shirts for Bils, a textile company in Istanbul. Birsel and Seck were informed that as long as the shirts were white, they could design anything they wanted. So the designers agreed to start with a black shirt. They called it the Black Sheep, and no one objected. Bils produced complex patterns for the line that were shaped and contoured precisely as Birsel and Seck imagined them.
Jason Munn, an American graphic and poster artist renowned for his work with many Indie-Rock bands, drew inspiration from one of Jens' songs, "Maple Leaves." In this song, Jens converses with a girl who utters, "We are all just make-believe," leading him to misinterpret it as "We are all just maple leaves." Munn, known for his creativity, seized upon this concept of mistaken perception, incorporating it into his designs. He reflects on his affinity for using butterfly motifs, possibly drawn to their symmetry. Munn's unique artistic vision and ability to translate musical themes into visual representations have cemented his reputation as a prominent figure in the world of graphic design.
When designing the poster for Ted Leo and the Pharmacist, Jason Munn, known for his thoughtful and innovative approach to graphic design, aimed to capture the band's political undertones without resorting to clichéd imagery like fists in the air. Exploring the use of war imagery, Munn initially experimented with bombs and flowers, seeking a balance between symbolism and subtlety. However, his attempts often resulted in designs resembling vases rather than conveying the intended message. It was during this creative process that Munn had a breakthrough, realising that a bomb could serve as a metaphorical birdcage, effectively marrying the themes of conflict and containment. Despite his satisfaction with the concept, Munn admits to occasional doubts, acknowledging that the bomb's resemblance to a rocket could lead to misinterpretation. Nonetheless, Munn's innovative approach showcases his commitment to creating visually compelling yet conceptually rich designs.