Internationalization Models

Internationalization Models

Internationalization

Internationalisation is the process of a company branching out to foreign markets to capture a greater market share. The trend towards internationalisation contributes to globalisation - the state where economies worldwide become integrated due to cross-border trade and investments

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How to operate in international markets?

Factors determining the attractiveness of international markets

Reasons for producing products abroad

Drivers for internationalisation

How does an international company enter new markets?

1. Export
2. Direct investment
3. Licensing
4. Franchising
5. Joint ventures

Uppsala internationalisation model

Transaction cost approach

Dunning eclectic approach

What are internationalisation models?

The network approach

Born globals

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Internationalisation models

Uppsala internationalisation model

Psychic distance refers to cultural, language, and political differences between countries. The idea is that approaching regions with a closer psychic distance first will equip the firm with knowledge and resources to conquer more complex markets.

Limitations

Aplications

Basis

Stages of the internationalization process

Step 1: No regular export activities (sporadic export). Step 2: Export via an independent representative (export mode). Step 3: Establishment of a foreign sales subsidiary. Step 4: Foreign production/manufacturing, the direct establishment of a subsidiary in the host country

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