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success puzzle

Jaz eeqo (Top 6'ers)

Created on April 27, 2024

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Transcript

WHAT SUCCESS LOOKS LIKE

THE DRINK

02

THE RESEARCH

01

THE POSTER

04

THE MARKETING

03

THE GRADE!

05

PRESENTATION

THE

Sources

THE DRINK

  • It should taste nice, in line with Rubicon RAW's current offer
  • Similar level of energy to caffeinated energy drinks.
  • Flavours that suit the Rubicon brand
  • Justified from the research
  • Profitable

The Marketing

  • Identify relevant target market
  • Use £500k budget for brand growth.
  • Develop a comprehensive and insightful marketing plan
  • Use relevant marketing theory that was learned in my previous modules.
  • Marketing plan aligns with the developed drink

The Research

  • 2 sets of primary research. 1 questionnaire and 1 sensory study
  • ''innovative primary and secondary data''
  • ''Exceptionally high quality academic and industry sources''

The Poster

  • ''academic and professional standard''
  • ''Design is exceptionally well laid out, easy to navigate'', aesthetically stands out
  • ''practical and theoretical concepts seamlessly''
  • ''critical understanding of the client brief''
  • Fit 1,000 words max
  • ''outstanding and perceptive rationale''
  • ''Exceptional and comprehensive understanding of the content''

The Presentation

  • Projection, enthusiasm and confidence.
  • ''Exceptionally insightful, fluent, creative, and thoroughly engages the whole audience''
  • Do not read from the poster

The Grade

  • 1st Class is (always) the target.
  • A successful grade is achieved with the adherance of the previous five steps.