success puzzle

WHAT SUCCESS LOOKS LIKE

THE DRINK

02

THE RESEARCH

01

THE POSTER

04

THE MARKETING

03

THE GRADE!

05

PRESENTATION

THE

Sources

THE DRINK

• It should taste nice, in line with Rubicon RAW's current offer
• Similar level of energy to caffeinated energy drinks.
• Flavours that suit the Rubicon brand
• Justified from the research
• Profitable

The Marketing

• Identify relevant target market
• Use £500k budget for brand growth.
• Develop a comprehensive and insightful marketing plan
• Use relevant marketing theory that was learned in my previous modules.
• Marketing plan aligns with the developed drink

The Research

• 2 sets of primary research. 1 questionnaire and 1 sensory study
• ''innovative primary and secondary data''
• ''Exceptionally high quality academic and industry sources''

The Poster

• ''academic and professional standard''
• ''Design is exceptionally well laid out, easy to navigate'', aesthetically stands out
• ''practical and theoretical concepts seamlessly''
• ''critical understanding of the client brief''
• Fit 1,000 words max

• ''outstanding and perceptive rationale''
• ''Exceptional and comprehensive understanding of the content''

The Presentation

• Projection, enthusiasm and confidence.

• ''Exceptionally insightful, fluent, creative, and thoroughly engages the whole audience''

• Do not read from the poster

The Grade

• 1st Class is (always) the target.

• A successful grade is achieved with the adherance of the previous five steps.