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AHP AI Pitch Brief

Antoine Goulet

Created on April 25, 2024

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Transcript

Investors

AI cloud platform creating highly commercializable HCP communities at scale

Allied health publishing

Business Model
Previous Experience
Problem
Premium content at scale with low cost, fast output publishing
  • Producing medical content & services to engage HCPs is expensive & labour intensive
  • HCP time is extremely limited - competition for their attention is fierce

Fully Scalable across any profession

AI Generated & Automated Content

Automated Marketing Platform

Solution
Market for digital advertising to HCPs
  • An AI cloud platform that creates compelling, non-medical content for professionals that is automated & scalable. Think BUZZFEED for professionals
  • Commercialized with our AI pharma marketing product SentientRx TM

7 Bn

25 M

13.3 Bn

in 5yrs

SOM

SAM

TAM

Exits

PROTOTYPE:

NATIONALMEDPOLL.COM

  • Quick Polls
  • Viral & Topical
  • Easily Shared
  • High Engagement
  • Data &Engagement commercialized into pharma programs

@Data @Medical Publishers @Ad Networks @Loyalty networks

Timeline

Commercial Scaling

Plaform Hardening

Strategic Goals

Prototype

Network Scaling

Highly commercializable data, traffic & access:

LEVEL 1

  • Advertising & Sponsorship
  • Data brokerage & email rental
  • Marketing research
  • Direct product selling

LEVEL 2

  • Pharma productization
  • SentientRx TM
  • Scaling an AI driven pharma marketing product across the AHP Network

What we sell is the Healthcare Practitioner’s attention, not how we got it

Automation, Commercialization & Site Launches

  • 6-8 months post funding
  • Continue to automate the platform
  • Launch 5 sites:
  • nationalmedpoll.com (physicians)
  • holdthemayoclinic.com (physicians)
  • takewithmeals.com (pharmacists)
  • nursetachy.com (nursing)
  • Building of the commercialization framework
  • Ongoing acquisition and engagement of HCPs

Full Commercialization HCP Recruitment & Site Launches

  • 16-24 months post funding
  • Commercialization scaling
  • Launch more sites
  • Rheumatologists
  • Dermatologists
  • Cardiologists
  • Ob/Gyn
  • Gastros
  • Break even
Erik Rungi Finance, acquisitions, capital, corporate structure, product development, leadership 8 number exit with an internet services company in 2019
  • Erik brings over 20 years of experience in Internet services . His extensive background in finance, acquisitions, and raising capital has been pivotal in shaping the corporate structure and strategic direction of the company.
  • As the founder of a successful company that was sold in 2019, Erik has a proven track record in productization and product development while demonstrating exceptional leadership and entrepreneurial skills.
  • Erik’s expertise complements the innovative AI publishing platform of Allied Health Publishing and his strategic insights and leadership play a crucial role in ensuring the scalability and success of the company.

Commercialization, Site Launches & HCP Recruitment

  • 8-16 months post funding
  • Continue to automate the platform
  • Launch more sites
  • whitecoatjob.com
  • site for veterinarians
  • site forcardiologists
  • HCP recruitment & engagement
  • Bolster commercialization engine
  • Build commercialization team
Richard Papanicolaou Results-driven acquisition and engagement expert with a track record of success in healthcare & IT
  • Richard brings 17 years of healthcare research and marketing to the forefront of our digital platform. His wealth of experience positions him as a key architect in the establishment and growth of our company.
  • Richard’s profound interest in healthcare and the narratives of healthcare professionals is reflected in the strategic direction of Allied Health Publishing, emphasizing impactful storytelling within the industry. His role is instrumental in steering the company towards excellence in delivering informative and insightful content to our audience.

Profitability & Scaling

  • 24-36 months post funding
  • Focus on scaling and profitability
  • Potentially other professions:
  • Law
  • Finance
  • Partners and suitors

AHP High Level Architecture

Funding requirements

  • Platform MVP created
  • Prototype site launched
  • $3M needed over 2 years
  • Db acquisition & Pharma commercialization
  • Minimum investment of $100K
Dave Legendre Innovative Data & AI Founder | Spearheading AI Innovation & Operational Excellence
  • With over two decades of experience in developing and deploying enterprise business solutions, David is a visionary leader in Data & AI, with a distinguished career driving business transformation through strategic data governance and innovative AI solutions.
  • His expertise in developing scalable data architectures and implementing cutting-edge technologies has consistently enhanced operational excellence and growth.
  • He is passionate about leveraging data and AI to create significant business impacts, making him an invaluable asset to AHP.

A Successful, Proven Formula

  • Tinderbox Partners operated Allied Health Partners.
  • Organic growth & non-medical content
  • AHP grew its HCP access and revenue until being bought within 2 years
  • Continued growth post buy-out

FROM 30% to 60%

+10%

MONTHLY REVENUE GROWTH

MARGINS

FROM $150 to $70

+75% of top 20 pharma

COST OF ACQUISITION

CONTRACTS

Properties owned under a unified platform: doctorfunnybone.com, nationalmedpoll.com, penfieldmed.com, adjuvance.com, whitecoatjobs.com, The Rounds Newsletter

The Future of Pharma marketing Is here.

  • Harnessing AHP's AI platform and our highly responsive network
  • SentientRxTM ingests our client's marketing content & goals
  • The AI platform analyzes, categorizes & parses the content
  • SentientRx then injects the right piece of messaging, at the right time, through the right channel, based on its deep knowledge of its targets and taking advantage of response activity within the AHP network.
  • Over time, Sentient Rx delivers meaningful interactions that equate to hours of valuable, high-touch, personalized interactions for clients

Intelligent outreach. Meaningful results

MVP Launched

  • Q1 2024 - MVP AI Publishing platform launched
  • Q2 2024 -First test site launched: theoverbyte.com

AHP High Level Architecture

Antoine Goulet Entrepreneurial in nature & action, with business training and experience to drive results and growth 7 number exit with an online network of HCPs in 2008
  • Having successfully commercialized and sold a network of healthcare sites, Antoine has a deep understanding of the online Healthcare Professional and of how to effectively commercialize this access.
  • He has worked with most of the top 20 global pharma companies, serving their e-marketing needs with innovative products, solutions and consulting.
  • He specializes in high growth situations, leveraging his ability for rapid learning, change management, talent and team building, commercialization strategies, creating and leading professional services teams, and operational and organizational efficiencies.