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Strategic Analysis
María Regina Tejeda Lugo
Created on April 24, 2024
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Transcript
Team Members
Key industry factors
Strategic Analysis
Strategic factors
Main characteristics of the company that will make it highly competitive.
Capitals and Key Resources
Resources (Tangible or Intangible) that the company does not have or those that it has to improve substantially .
Actions for Competitive Advantage
Competitive actions for ISA Corporativo to achieve a Competitive Advantage.
Key factors of the Advertising Industry in Mexico in which the company has to pay attention.
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Lista Triángulos
- ISA TV: The company has a tv channel specifically for the publicity they do, something that no other company like this has.
- Social Capital: Strong networks and partnerships with clients, vendors, industry associations, and influencers can provide valuable resources, opportunities, and insights for advertising agencies.
- Financial Capital: Funding is necessary for various aspects of advertising, including campaign creation, media placement, research, and development of creative assets.
- Cost Leadership: Implement cost-saving measures to become the low-cost producer in the industry. This can involve streamlining operations, optimizing supply chain management, or investing in technology to improve efficiency.
- Market Segmentation: Identify specific market segments or niches that are underserved by competitors and tailor products or services to meet their needs more effectively.
- Investment in Human Capital: Develop a highly skilled and motivated workforce through training programs, competitive compensation packages, and a positive work culture. A talented and engaged workforce can drive innovation and improve customer satisfaction.
- Talented Team: A company's success often hinges on the capabilities and dedication of its workforce. Investing in talent acquisition, development, and retention is a strategic imperative for companies aiming to achieve sustainable competitive advantage. By cultivating a culture that values talent, organizations can position themselves as industry leaders.
- Innovation: The company innovates when it's necessary, we can see it with ISA TV and the different types of services they offer.
- Extensive network. Isa Corp has a presence in every major transport destination in the country, from metros to airports and tunnels. This massive reach is one of the key factors that sets Isa Corp apart from its competitors.
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¿Tienes una idea?
Usa este espacio para añadir una interactividad genial. Incluye texto, imágenes, vídeos, tablas, PDFs… ¡incluso preguntas interactivas! Tip premium: Obten información de cómo interacciona tu audiencia:
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- Legal and Environment: In the advertising industry, compliance with legal regulations and norms is essential to avoid sanctions and maintain the company's reputation. Non-compliance with these regulations could result in fines, legal actions, and damage to the company's image, negatively impacting its competitiveness in the market.
- Rivalry between competitors: The publicity industry is characterised by being fragmented, which means there are a lot of agencies with different sizes and specialisations. This creates a competitive environment where both national and international companies, either big or small, compete for clients.
- Digital Transformation: Like many countries, Mexico is experiencing a significant shift towards digital advertising. With the increasing use of the internet and social media, advertisers need to adapt their strategies to effectively reach their target audience online. Understanding digital platforms, consumer behavior online, and leveraging data analytics are essential for success in the digital advertising landscape in Mexico.