The "NUDGE" THEORY
Definition
It suggests that positive reinforcement and indirect suggestion can influence people's decision and actions - without them even realizing.
+ examples
Real WORLD EXAMPLES
The Nudge Theory
01
02
03
04
BULL'S EYE
EAT YOUR VEGGIES
THE DECOY EFFECT
BIG BIN, LITTLE BIN
Authorities at Amsterdam airport installed target stickers in the urinals.
American grocery store placed green arrows on the floor leading to fruit and veg aisles.
In the UK a scheme where each home will be given two separate bins for their garbage.
When eating out you'll often see one item which is much more expensive than anything else on the menu
The Nudge Theory
JC Gonzales
Created on April 21, 2024
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Transcript
The "NUDGE" THEORY
Definition
It suggests that positive reinforcement and indirect suggestion can influence people's decision and actions - without them even realizing.
+ examples
Real WORLD EXAMPLES
The Nudge Theory
01
02
03
04
BULL'S EYE
EAT YOUR VEGGIES
THE DECOY EFFECT
BIG BIN, LITTLE BIN
Authorities at Amsterdam airport installed target stickers in the urinals.
American grocery store placed green arrows on the floor leading to fruit and veg aisles.
In the UK a scheme where each home will be given two separate bins for their garbage.
When eating out you'll often see one item which is much more expensive than anything else on the menu