1.Introduction to Technological Trends
1.3 Innovation Principles.
Star >
INTRODUCTION
Hello Everyone,
Often when we hear the word innovation we tend to associate it with the concept of modernity or with the development of new technologies, However, innovation can take different forms. In this presentation, you will learn what is innovation and how to innovate.
Wherever you see a speaker icon the audio will play automatic, if it does not please hover your mouse over the icon and click on play when you see the play button.
Remember that my door is always open in case that you have any question.
WHAT IS INNOVATION?
According to the Royal Spanish Academy, innovation is defined as “the creation or modification of a product, and its introduction into a market.”
On the other hand, The Oslo Manual, an international reference guide for the management of innovation statistics created by the OECD (Organization for Economic Cooperation and Development) and Eurostat, also proposes its own definition. According to the manual, innovation is described as a new or improved product, process, or service that has been made available to potential users. In other words, innovation is the act of creating, modifying or introducing updates to a product, process or service, in order to generate value. This also applies to daily life not just for a company,
QUESTION?
Paso
Seres sociales
WHAT ARE THE ADVANTAGES OF INNOVATING?
When a sector, segment or brand decides to innovate, it contributes to the development of the entire society.
But, thinking in practical terms of a corporate organization, a company that innovates, especially in its processes, obtains many advantages.
WHAT ARE THE ADVANTAGES OF INNOVATING?
Keeps processes organized
Develop creativity
Increases the competitiveness of the company
WHAT ARE THE ADVANTAGES OF INNOVATING?
Improve productivity
Add value to the product/service
Increase profits
WHAT ARE THE MAIN TYPES OF INNOVATION?
Incremental innovation
Incremental innovation is also among the types of innovation. Add new features, whether in the product, the brand, or the production methods, without promoting a very abrupt change.
Generally, it is an evolution of an innovation already made by the brand, so that it complements and offers improvements, whether for employees, customers or business attributes.
As an example of incremental innovation, we have Gmail, which emerged with the purpose of delivering emails quickly and, over time, various functions were added to improve the user experience and also to make it more useful and competitive.
WHAT ARE THE MAIN TYPES OF INNOVATION?
Radical innovation
As its name suggests, radical innovation is something that really changes the scenario of a brand, whether in the market or in business dynamics.
It can occur through a complete change in the positioning of the company, in the way of working, in the processes, in the services and products offered or in the way of relating to the client.
An example of radical innovation is Apple's iPhone. When it was released, smartphones already existed, but Apple included features that changed and popularized the market.
WHAT ARE THE MAIN TYPES OF INNOVATION?
Disruptive innovation
Technological and behavioral changes have led to the emergence of disruptive innovation in recent decades.
This type of innovation follows the market more than a specific brand, product, or service. It can be exploited by something that a company offered for the first time and as a consequence gained space, but, in general, it is a scalable movement that reaches many people at the same time.
An example of disruptive innovation was Netflix, since previously the market was always based on companies like Blockbuster to watch movies and series. Netflix started by offering DVDs by mail, but then decided to innovate and began offering the streaming video service through a monthly subscription, thereby expelling Blockbuster from the market. In addition to innovation, this also ensured Netflix a predictable monthly income.
INNOVATION EXAMPLES
Technological innovation
Product innovation
Logistics innovation
Innovation in services
Innovation in marketing
Innovation in production processes
Organizational innovation
Innovation in the business model
BUSINESS INNOVATION
Name: Business Innovation
Duration: 3:49
Account: Swiss Learning Exchange
Paso
Seres sociales
WHAT ARE THE STAGES OF THE INNOVATION PROCESS?
Innovating may seem like something unusual, involving luck or genius to the extreme. But in fact, it can be something that arises in any company, whether large or small, and in any sector.
The stages of the innovation process are simple and to innovate successfully it is necessary to carry them out repetitively. Know what they are:
- Generation of new ideas: What are the opportunities in the middle, what would really change a product, service, or company that has not been done yet?
- Evaluation: What is needed to implement it, if it is possible, and how to make it viable?
- Experimentation: It is essential to test what you have thought, identifying what really works or what needs to be improved.
- Marketing: Have you hit the sweet spot? It is time to offer to the public what previously only existed internally or as a project.
- Monitoring: Monitoring what has been done is an important part of understanding acceptance, the public, and the strategy. For this, feedback is essential.
QUESTION?
Paso
Seres sociales
TECHNOLOGY’S ROLE IN INNOVATION
With digital transformation, companies can automate all their processes and, therefore, have greater control over their current operation and their performance after innovation. Management software allows data to be collected and analyzed, so that innovations are based on coherent information.
QUESTION?
Paso
Seres sociales
INNOVATION IN ENTREPRENEURSHIP
Name: Evolution in Entrepreneurship Duration: 4:42
Account: Swiss Learning Exchange
Paso
Seres sociales
CONCLUSION
BIBLIOGRAPHY CONSULTED
- Sydle, (2023, Sep) Tipos de innovación: ¿cuáles son y cómo aplicarlos en tu empresa?https://www.sydle.com/es/blog/tipos-de-innovacion-619541bf351e93287c42a7de
- Universidad intercontinental de la empresa (2023, Jun) Principios básicos de la innovación https://uie.edu/principios-basicos-de-la-innovacion/
Todos los recursos educativos abiertos, elaborados por la Universidad Anáhuac México y su equipo de docentes, se proveen bajo la licencia Creative Commons Reconocimiento -NoComercial- SinObraDerivada CC BY-NC-ND. http://creativecommons.org/licenses/by-nc-nd/4.0/
1.3 Innovation Principles.
Investigaciones y Estudios Superiores, S
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Transcript
1.Introduction to Technological Trends
1.3 Innovation Principles.
Star >
INTRODUCTION
Hello Everyone,
Often when we hear the word innovation we tend to associate it with the concept of modernity or with the development of new technologies, However, innovation can take different forms. In this presentation, you will learn what is innovation and how to innovate. Wherever you see a speaker icon the audio will play automatic, if it does not please hover your mouse over the icon and click on play when you see the play button.
Remember that my door is always open in case that you have any question.
WHAT IS INNOVATION?
According to the Royal Spanish Academy, innovation is defined as “the creation or modification of a product, and its introduction into a market.”
On the other hand, The Oslo Manual, an international reference guide for the management of innovation statistics created by the OECD (Organization for Economic Cooperation and Development) and Eurostat, also proposes its own definition. According to the manual, innovation is described as a new or improved product, process, or service that has been made available to potential users. In other words, innovation is the act of creating, modifying or introducing updates to a product, process or service, in order to generate value. This also applies to daily life not just for a company,
QUESTION?
Paso
Seres sociales
WHAT ARE THE ADVANTAGES OF INNOVATING?
When a sector, segment or brand decides to innovate, it contributes to the development of the entire society. But, thinking in practical terms of a corporate organization, a company that innovates, especially in its processes, obtains many advantages.
WHAT ARE THE ADVANTAGES OF INNOVATING?
Keeps processes organized
Develop creativity
Increases the competitiveness of the company
WHAT ARE THE ADVANTAGES OF INNOVATING?
Improve productivity
Add value to the product/service
Increase profits
WHAT ARE THE MAIN TYPES OF INNOVATION?
Incremental innovation
Incremental innovation is also among the types of innovation. Add new features, whether in the product, the brand, or the production methods, without promoting a very abrupt change. Generally, it is an evolution of an innovation already made by the brand, so that it complements and offers improvements, whether for employees, customers or business attributes. As an example of incremental innovation, we have Gmail, which emerged with the purpose of delivering emails quickly and, over time, various functions were added to improve the user experience and also to make it more useful and competitive.
WHAT ARE THE MAIN TYPES OF INNOVATION?
Radical innovation
As its name suggests, radical innovation is something that really changes the scenario of a brand, whether in the market or in business dynamics. It can occur through a complete change in the positioning of the company, in the way of working, in the processes, in the services and products offered or in the way of relating to the client. An example of radical innovation is Apple's iPhone. When it was released, smartphones already existed, but Apple included features that changed and popularized the market.
WHAT ARE THE MAIN TYPES OF INNOVATION?
Disruptive innovation
Technological and behavioral changes have led to the emergence of disruptive innovation in recent decades. This type of innovation follows the market more than a specific brand, product, or service. It can be exploited by something that a company offered for the first time and as a consequence gained space, but, in general, it is a scalable movement that reaches many people at the same time. An example of disruptive innovation was Netflix, since previously the market was always based on companies like Blockbuster to watch movies and series. Netflix started by offering DVDs by mail, but then decided to innovate and began offering the streaming video service through a monthly subscription, thereby expelling Blockbuster from the market. In addition to innovation, this also ensured Netflix a predictable monthly income.
INNOVATION EXAMPLES
Technological innovation
Product innovation
Logistics innovation
Innovation in services
Innovation in marketing
Innovation in production processes
Organizational innovation
Innovation in the business model
BUSINESS INNOVATION
Name: Business Innovation Duration: 3:49 Account: Swiss Learning Exchange
Paso
Seres sociales
WHAT ARE THE STAGES OF THE INNOVATION PROCESS?
Innovating may seem like something unusual, involving luck or genius to the extreme. But in fact, it can be something that arises in any company, whether large or small, and in any sector. The stages of the innovation process are simple and to innovate successfully it is necessary to carry them out repetitively. Know what they are:
QUESTION?
Paso
Seres sociales
TECHNOLOGY’S ROLE IN INNOVATION
With digital transformation, companies can automate all their processes and, therefore, have greater control over their current operation and their performance after innovation. Management software allows data to be collected and analyzed, so that innovations are based on coherent information.
QUESTION?
Paso
Seres sociales
INNOVATION IN ENTREPRENEURSHIP
Name: Evolution in Entrepreneurship Duration: 4:42 Account: Swiss Learning Exchange
Paso
Seres sociales
CONCLUSION
BIBLIOGRAPHY CONSULTED
Todos los recursos educativos abiertos, elaborados por la Universidad Anáhuac México y su equipo de docentes, se proveen bajo la licencia Creative Commons Reconocimiento -NoComercial- SinObraDerivada CC BY-NC-ND. http://creativecommons.org/licenses/by-nc-nd/4.0/