Activity 2.2 - Business Model Pattern
Briana Arrocena Madariaga
Created on April 16, 2024
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Briana Arrocena - A01781944Edoardo Carranco - A01781902José María Serrat - A01782281
Business Model Patterns
Activity 2.2
Business Role in Society
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The Business
Our advantages and challenges
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Coldplay
Coldplay
Viva La Vida
Hypothetical Company
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Artist
Avicii
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Innerbloom
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Kanye West
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Pato Shoucair
Artist
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True
Kanye West
The Life of Pablo
Pato Shoucair
Again
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Group 2
Our advantages and challenges
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Hypothetical Company
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Advantages and challenges
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Group 2
Our advantages and challenges
Hypothetical Company
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PLAYLIST
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Avicii
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In 2006, Spotify launched a free online music service to compete against freely available, pirated music. It's main revenue source comes from users upgrading to a premium subscription.
Our advantages and challenges
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Advantages and challenges
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Innerbloom
Spotify is a music streaming platform that gives users access to a large catalog of music. It uses a freemium revenue model that offers a basic, limited, ad-supported service for free and an unlimited premium service for a subscription fee.The particularity of the freemium model is that you need to be able to cover the costs of free and paying users. Spotify's user base grows to over 248 million users in 2019 for which it needs to pay royalties. Of those users, 54% consume (limited) music for free.
Our advantages and challenges
Hypothetical Company
Advantages and challenges
Business Pattern
Background
PLAYLIST
Advantages and challenges
Business Role in Society
• 5,857,376 likes • 1 topic, 3 minutes
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Pato Shoucair
Again
Advantages: free access to music, worldwide recognition, agile organizational structure, large user base, ability to innovate and flexible financial position.Challenges: licensing deals, lack of differentiation on music content and actual competition (Apple music).
Our advantages and challenges
Hypothetical Company
Advantages and challenges
Business Pattern
Background
PLAYLIST
Hypothetical Company
Business Role in Society
• 5,857,376 likes • 1 topic, 3 minutes
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Kanye West
The Life of Pablo
To implement a new platform of music streaming, as different of other music streaming platform our idea is based on gathering the strengths of the other platforms and ad new ones, some of our ideas is to pay more to the artists, giving the opportunity for new artists to be outstanding, giving better quality to users, give the option to see the video clip of the songs, a better format of downloading your favorite albums.
Our advantages and challenges
Hypothetical Company
Advantages and challenges
Business Pattern
Background
PLAYLIST
Our advantages and challenges
Business Role in Society
• 5,857,376 likes • 1 topic, 3 minutes
Library
Search
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Coldplay
Viva La Vida
Advantages: better audio quality, better relationship with artists, better way of exploring your imagination, as well as a super intuitive plataform.Challenges: to compete on an oligopoly.
Our advantages and challenges
Hypothetical Company
Advantages and challenges
Business Pattern
Background
Sources
Aug 30, 2024Aug 30, 2024
1 Strategyzer. (2023). Spotify. https://www.strategyzer.com/library/spotify-business-model#:~:text=Spotify%20is%20a%20music%20streaming,service%20for%20a%20subscription%20fee. 2. Sletten R. (2021). Spotify: Strategic Plan and Analysis. https://scholarworks.umt.edu/cgi/viewcontent.cgi?article=1346&context=utpp#:~:text=The%20strengths%20of%20Spotify%20are,innovate%2C%20and%20flexible%20financial%20position.&text=The%20weaknesses%20of%20Spotify%20are,of%20differentiation%20in%20music%20content.
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