VISUAL PRESENTATION

Wincote international

A new story for the brand

Introduction

The 4P of the company

Product : strength -The boots did well -Offers products for men and women -Specialise in extreme sports and outdoor clothing -Jackets with new weatherproof materials -Customers like the look of the products - Jackets are warm and keep you dry in the rain weakness -Limited range of garments in terms of colours -Jacket too warm for summer with too many pockets, but good quality for winter Poor-quality zips, difficult-to-fold hood -Jacket too bulky , impossible to stow away

Price : weakness price too low, makes you think of a poor quality product

Promotion: strength -Product advertised in local press Full-page advertisements in magazines aimed at people interested in outdoor sports weakness -Product demonstrations at exhibitions -Slogan "a jacket for all seasons". -No communication on networks -outdated communication

Place strength -clothing available in shops adapted to the target group weakness -no shops for the brand -Delivery takes too long after the order has been placed -works with order forms

What's new for the brand ?

Product :

What's new for the brand ?

Price :

price increase for jackets

What's new for the brand ?

Promotion :

New logo

A new slogan: "A jacket for every story, a style for every journey".

What's new for the brand ?

Place :