1st Day - FiSer Consulting - Business Case (Judit)

Elevating FiSer Consulting

Strategy for 2025 in Employer Branding, Talent Acquisition, and Marketing

Start

WHO I AM

WHO I AM

Judit Ruiz Pérez

Talent Acquisition & Employer Branding

Index

Transforming Talent, Empowering Excellence: FiSer's Path to Success

Employer Branding Strategy

Talent Acquisition Strategy

Introduction

Objectives

Marketing Strategy

Conclusion & Next Steps

Implementation Plan

INTRODUCTION

INTRODUCTION

Why These Three Areas Are Connected

Marketing, Employer Branding & Talent Acquisition

Global Brand

Employer Brand

Commercial Brand

Why These Three Areas Are Connected

Marketing, Employer Branding & Talent Acquisition

Awareness

Awareness

Interest

Marketing

Interest

Employer Branding

Attraction

Attraction

Application

Application

Consideration

Consideration

Talent Acquisition

Evaluation

Evaluation

Conversion

Hiring

OBJECTIVES

OBJECTIVES

Objectives

Strategy Plan 2025

Align TA, EB and Marketing strategies with FiSer's mission

Expand Market Presence and Client Portfolio

Elevate FiSer's reputation

VIEW

VIEW

VIEW

STRATEGY

EMPLOYER BRANDING

Our Mission

Build and communicate a strong EVP (Employer Value Proposition) that showcases FiSer’s culture, values, and opportunities for growth, attracting right talent and fostering internal pride.

Core Pilars

Candidate Engagement

Employee Experience

Brand Awareness

Objectives + KPI's

Ideas - Strenghten Brand Reputation

Client Feedback

Why Us?

Ideas - Editorial Pillars for Social Media

Angle

Editorial Pilar

Description

STRATEGY

tALENT ACQUISITION

Our Mission

Use creative sourcing methods and provide great candidate experiences to find and hire diverse, top-quality professionals who will help FiSer grow and succeed.

Talent Acquisition Strategy

Candidate Funnel and Key Iniciatives

Evaluation

Aplication

Interviewing

Hiring

STRATEGY

MARKETING

Our Mission

Use data-driven campaigns, thought leadership, and digital tools to amplify FiSer’s presence, build meaningful client relationships, and support its growth objectives.

Marketing Strategy

Key Iniciatives

Client and Talent Engagement

Structured Client Acquisition

Enhanced Digital Presence

Expert Insights

Establishing FISER as an industry leader by sharing insights, expertise, and valuable information through various formats like blogs, workshops, webinars, and creating a Financial Consulting Podcast.

Improve the visibility of FiSer’s website through search engine optimization (SEO) and targeted ads on platforms like LinkedIn and Google.

Establishing a systematic process to attract, nurture, and secure new clients. Hubspot will streamline the process by managing and tracking potential clients.

Organising industry events with partners to create meaningful client relationships and showcase FiSer’s expertise.

Implementation Plan

IMPLEMENTATION

Roadmap 2025

APR 2025

FEB 2025

MAR 2025

JAN 2025

JUN 2025

MAY 2025

FOUNDATIONS

EXPANSION

Create our EVP and train employee ambassadors. Design email campaigns and content calendar. Plan the Online Open Day and podcast launch. Establish and launch FiSer's Instagram accou nt to showcase dynamic company culture. Introduce structured interview processes with scorecards and question banks for consistent evaluations in Talent Acquisition.

Execute branding and recruitment events. Host two webinars and release three podcast episodes. Develop partnerships with financial organizations. Conduct interviewer training to ensure best practices in interviewing. Launch the Candidate Guide to improve communication and reduce drop-off rates.

Roadmap 2025

OCT 2025

AUG 2025

SEP 2025

JUL 2025

DEC 2025

NOV 2025

MEASURING SUCCESS

EXPANSION

Execute branding and recruitment events. Host two webinars and release three podcast episodes. Develop partnerships with financial organizations. Conduct interviewer training to ensure best practices in interviewing. Launch the Candidate Guide to improve communication and reduce drop-off rates.

Evaluate KPI progress and refine strategies for 2026. Celebrate successes with an end-of-year networking event. Document insights to guide the next strategy cycle. Review feedback from new hires to enhance the onboarding process, including assigning mentors (Buddy Program) and team presentations

This is only the beginning

THANKS

THANKS

THANKS

🏆Objective Clearly articulate how D&I initiatives contribute to FiSer's business success and employee satisfaction, ensuring all stakeholders understand their strategic importance. ⭐️ Why Highlighting these efforts not only supports recruitment and retention but also showcases FiSer's commitment to fostering an environment where diverse perspectives contribute to innovation and decision-making. 🌱 KPI’s - Gender Diversity Representation per Department: Track and report on gender diversity within each department to highlight areas of success and opportunities for improvement. - New Hires by Gender: Track the gender distribution of new hires and communicate this in recruitment marketing materials. - Social Media Campaigns: Develop campaigns that highlight the impact of D&I initiatives, using stories and testimonials from employees to humanize and personalize FiSer's commitment to gender diversity.

In-Depth Exploration

Objective: Gain comprehensive insights into candidate capabilities. Strategies:

• Conduct panel interviews for diverse perspectives.
• Ensure all interviewers are trained in best practices.
• Provide clear expectations and timely feedback.

KPIs:

• Achieve 100% interviewer training compliance.
• Increase candidate satisfaction surveys score by 20%.
• Reduce no-show rate by 10%.

🏆Objective Empower employees to promote FiSer's culture and values externally, turning them into brand ambassadors who can authentically convey the company’s mission, workplace environment, and values to a broader audience. ⭐️ Why Employee advocacy is a powerful tool for enhancing FiSer's employer brand because it leverages the genuine voices and experiences of current employees. When employees share their positive experiences and insights about working here, it creates a credible and relatable image of the company. This authentic promotion can significantly expand Fiser's reach to potential candidates who are researching the company online or through social networks. Moreover, employee advocacy can improve recruitment efforts by attracting talent that aligns with our culture, reduce recruitment costs through organic reach, and enhance employee engagement by fostering a sense of pride and ownership over the brand.

🏆Objective Broaden the range of candidates in hiring processes by targeting diverse demographics, skill sets, and backgrounds. ⭐️ Why Achieving equitable representation across critical roles is essential for fostering an inclusive workplace. This diversity enhances creativity and innovation by bringing various perspectives and experiences into our organization.

Seamless Onboarding

Objective: Integrate new hires smoothly into the organization. Strategies:

• Design a robust onboarding program with orientation and training
• Assign mentors to support new hires. (Buddy's) - Team presentations
• Gather feedback to enhance the onboarding experience.

🏆ObjectiveDevelop targeted strategies to draw high-quality candidates who actively seek opportunities at PayFit. ⭐️ Why Increasing the pool of inbound candidates enhances recruitment efficiency and reduces time to hire and cost per hire. 🌱 KPI’s - Inbound Application Rate: Track the percentage increase in candidates applying without active outreach. - Application Form: Add a question for candidates that gives us more information about where they heard about us as a company or how they came to us? - Time to Hire: Reduce the average time to hire by 15-20% by streamlining processes and increasing the quality of inbound leads.

🏆Objective Improve every touchpoint in the recruitment journey to ensure a seamless, transparent, and positive experience for candidates. ⭐️ Why A positive candidate experience is crucial in establishing FiSer's as an employer of choice in a competitive job market. It not only enhances the company’s reputation but also increases the likelihood of attracting and securing top talent. Candidates who feel valued and respected throughout the recruitment process are more likely to accept job offers and recommend FiSer's to other potential applicants/consultants. Furthermore, a strong candidate experience can lead to positive reviews on platforms such as Glassdoor, boosting our employer brand and making it more attractive to future candidates.

Candidate Assessment

Objective: Effectively evaluate candidates for skills and cultural fit. Strategies:

• Utilize structured interviews with standardized questions. (Create Bank Questions for Hard & Soft Skills + Values)
• Develop a scorecard system for consistent evaluations.
• Incorporate practical skills assessments.

KPIs:

• Increase interview-to-offer ratio by 10%.
• Maintain a 95% consistency rate in evaluations.

Initial Engagement

Objective: Streamline the candidate application process to increase engagement and reduce drop-off rates. Strategies:

• Implement a user-friendly application platform with intuitive navigation.
• Provide clear, detailed job postings outlining role expectations, benefits, and company culture, main projects..
• Automate confirmation emails to keep candidates informed about their application status.
• Create a Interview Guide - Candidate Guide

🏆Objective Raise FiSer's profile in the job market with consistent and impactful messaging that effectively communicates the company’s strengths, values, and unique corporate culture. ⭐️ Why Effective communication is key to positioning FiSer's as a leading employer and attracting top talent. FiSer's stands out in the competitive job market. Consistent messaging reinforces its brand identity, making it perceived as dynamic, innovative, and inclusive. 🌱 KPI’s Brand Recognition Metrics 1. Measurement: Use surveys in job application to assess brand recognition and awareness among candidates. Engagement Rates 1. Measurement: Monitor engagement metrics such as likes, shares, comments, and reach on branded content across multiple platforms, including LinkedIn, Instagram, and Twitter. 2. Target- Aim for Linkedin (10-15% engagement rate)