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Présentation Email Newsletter
Achille Beuret
Created on April 12, 2024
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Transcript
wow
L'impact environnemental
Les emails newsletter
Les impacts d'une newsletter
Qui ?
87% des entreprises BtoB utilisent l'emailing en France comme canal de communication (2ème place derrière les RS)
Quoi ?
E-mail envoyé par une entreprise afin de diffuser largement des informations relatives à son activité
Où ?
Sur les boîtes mails des prospects/clients
Quand ?
En fonction des évènements (promotion, fêtes, etc.)
Comment ?
Grâce à une liste de prospects établit lors des évènements, lors de l'achat, par le biais de questionnaires, etc.
Combien ?
60% des clients ont recommandé sur un e-commerce après avoir reçu un email de vente.
Pourquoi ?
Pour les entreprises BtoC :
- Sécuriser un lead à 16%
- Fidéliser les clients à 24%
- Convertir un lead à 21%
Actions
Utilisation de logiciel écoresponsable
Le contenu téléchargeable
Plus de Mass Mailing
Comme Brevo
Ca part sur WeTransfert !!
#MoinsMaisMieux !
Limiter la quantité de texte
Limiter la quantité d'images et leur taille
Optimiser la fréquence d'envoi
Utilisez des pixels noirs au lieu de pixels blancs
Se concentrer sur les cibles
Utiliser une conception légère
We love data
Merci!
Super!
We love data
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!