TABLET PRESENTATION

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Apple

Blanca Mendivil, Álvaro Torre de Silva, Daniela Noriega, Leonyd Melnyk, Marta Segura, Rodrigue Bernard

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Index

Background

Current state

Leadership & Group behavior

Power & Politics

Attitudes & Emotions

Conclusion

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Background

1976

Steve Jobs Steve Wozniak Ronald Wayne

3 visionaries:

Products:

macOS, iOS, iTunes and the App Store

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Current state of Apple

Apple's first quarter of 2024: $119.6 billion

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The Leaders

Tim Cook

Steve Jobs

2011 - today

1997 - 2011

• big ideas
• strong & autocratic leader
• innovative way of leading

• focus on teamwork

⁠Group & Team Behavior

Cross-Functional Teams

High Standards & Accountability

• build trust
• shared purpose among team members
• sense of exclusivity and innovation

• no traditional departments
• encourages collaboration across expertise areas
• aims for holistic product development

Culture of Secrecy

Feedback & Improvement

• holds team members accountable
• fostering responsibility
• encourages pride in work

• regular review
• feedback sessions.
• focus on continuous improvement and development

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Power & Politics

Referent Power

Coercive Power

Reward Power

Expert Power

Legitimate Power

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Attitutes & Emotions

Pride and Ownership

• emotional involvement through creativity & innovation
• employees feel pride & belonging

Customer-Centric Empathy

• prioritizes consumer empathy in product design
• focuses on user experience & anticipatory needs

Social Responsibility

• privacy, environmental sustainability & social equity
• corporate emotional intelligence & societal contribution

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Leadership Flexibility

Cultural Bonding

Customer Focus

Adapting new leadership to meet evolving needs of the company

Bonding people from different cultures to perform one task

Make each product perform all of the needs which people might have

Different approaches can be equally effective at the different time periods

Being more than a worker in a firm

Making products become more than a regular gadgets to apple users

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Bibliography

https://www.totalassignmenthelp.com/free-sample/leadership-style-of-steve-jobs-at-apple https://www.linkedin.com/pulse/emotional-innovation-how-apple-builds-community-through-kelly-jones/ https://www.linkedin.com/pulse/impact-apples-brand-image-consumer-behavior-aman-sharma https://www.8ways.ch/en/digital-news/6-techniques-apple-uses-influence-you https://studycorgi.com/apple-companys-management-and-organizational-behavior/ https://ivypanda.com/essays/team-building-strategies-of-apple/ https://samples.freshessays.com/power-and-politics-apple-inc.html https://opentext.wsu.edu/organizational-behavior/chapter/13-1-focus-on-power-the-case-of-steve-jobs/ https://research-methodology.net/apple-leadership-and-apple-organizational-structure/ https://www.apple.com/jobs/pdf/HBR_How_Apple_Is_Organized_For_Innovation-4.pdf https://penmypaper.com/knowledge-base/apple-organizational-structure https://ewor.io/blog/pros-and-cons-of-steve-jobs-autocratic-leadership-style/ https://financhill.com/blog/investing/tim-cook-leadership-style https://northshoretribe.com/2023/08/03/leadership-lessons-gleaned-from-apples-success/

Thank you