CECILIA CALVO VILLAR
OneFootball
Lucas von Cranach
Necessary steps to download it and create an account
disadvantages
Bochum 2008
curiosities
Application features
Photos
Adventages
Features
OneFootball is a German football media company based in Berlin. The OneFootball app features live scores, statistics and news from 200 leagues in 12 different languages covered by a newsroom located in Berlin. In 2019, OneFootball partnered with Eleven Sports to have streaming rights directly on the La Liga app in the UK and with Sky to stream matches. Bundesliga and DFB-Pokal in Germany. In addition, it broadcasts the Bundesliga and the German Super Cup for Brazil.
Some adventages
It is completely free and gives the possibility of being informed of everything that happens in that discipline both in the different Spanish competitions and in international championships and European trophies such as the Champions League. Specifically, we can say that these are its main hallmarks: Every day it offers a numerous compendium of news about match results, transfers, upcoming matches, transfer rumors...
In the same way, it gives the possibility of following the progress of matches minute by minute as well as the comments made by experts in the field.
No less interesting is that this application allows the user to select their favorite team, in order to periodically offer them all the information that arises around them.
It allows you to participate in all types of surveys and gives the possibility of predicting results.
curiosities
Having successfully managed to grow its audience of football fans, the company decided to change its strategy to increase revenue. So they used Facebook Audience Network to implement native ad units that wouldn't interrupt the audience's experience with ads that were irrelevant or annoying.
Through native ad units that look just like the app and advanced people-based targeting, Onefootball managed to maintain the overall user experience and a 4.8 rating on the App Store. It also saw an improvement in performance, including a 100% increase in CTR and a 300% increase in eCPM.
STEPS
First you have to download the application, register or log in if you have used it before, choose your favorite teams and enjoy the games, and your favorite players.
Some disadventages
This application does not have any disadvantages since if you like football it is perfect for watching results and all kinds of news for free.
Other photos of the APP
Application logo
OneFootball
CECILIA CALVO VILLAR
Created on April 10, 2024
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Transcript
CECILIA CALVO VILLAR
OneFootball
Lucas von Cranach
Necessary steps to download it and create an account
disadvantages
Bochum 2008
curiosities
Application features
Photos
Adventages
Features
OneFootball is a German football media company based in Berlin. The OneFootball app features live scores, statistics and news from 200 leagues in 12 different languages covered by a newsroom located in Berlin. In 2019, OneFootball partnered with Eleven Sports to have streaming rights directly on the La Liga app in the UK and with Sky to stream matches. Bundesliga and DFB-Pokal in Germany. In addition, it broadcasts the Bundesliga and the German Super Cup for Brazil.
Some adventages
It is completely free and gives the possibility of being informed of everything that happens in that discipline both in the different Spanish competitions and in international championships and European trophies such as the Champions League. Specifically, we can say that these are its main hallmarks: Every day it offers a numerous compendium of news about match results, transfers, upcoming matches, transfer rumors... In the same way, it gives the possibility of following the progress of matches minute by minute as well as the comments made by experts in the field. No less interesting is that this application allows the user to select their favorite team, in order to periodically offer them all the information that arises around them. It allows you to participate in all types of surveys and gives the possibility of predicting results.
curiosities
Having successfully managed to grow its audience of football fans, the company decided to change its strategy to increase revenue. So they used Facebook Audience Network to implement native ad units that wouldn't interrupt the audience's experience with ads that were irrelevant or annoying. Through native ad units that look just like the app and advanced people-based targeting, Onefootball managed to maintain the overall user experience and a 4.8 rating on the App Store. It also saw an improvement in performance, including a 100% increase in CTR and a 300% increase in eCPM.
STEPS
First you have to download the application, register or log in if you have used it before, choose your favorite teams and enjoy the games, and your favorite players.
Some disadventages
This application does not have any disadvantages since if you like football it is perfect for watching results and all kinds of news for free.
Other photos of the APP
Application logo