Market approach method
Aixa Fiorella García Diaz
Group:115
DEFINITION
The market focus method is a business strategy focused on thoroughly understanding market needs to maximize the value of innovative technology. It involves thorough market research, identifying opportunities and developing technology that aligns perfectly with market demands. Through effective commercialization strategies, companies communicate the unique value of their innovation, turning it into a valuable asset and thus creating sustainable competitive advantages.
Mathematical formulas for calculating the value of the technology
Internal rate of return (TIR)
Sensitivity analysis
Net Present Value (VPN)
Related processes
Market research
Market segmentation
Technology analysis
Marketing strategy development
Competitive advantage identification
Suelen ser breves
References:World Intellectual Property Organization (WIPO) & International Trade Centre (ITC), (2010). Exchanging Value – Negotiating Technology LicensesOpen this document with ReadSpeaker docReader , A Training Manual (pp 32-41). https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf
Technology analysis
Evaluate the unique characteristics and capabilities of the technology developed by the company, as well as its applicability in the market.
How can companies create value from their innovation?
Companies can create value from their innovation by identifying market needs and developing technologies that meet them. This involves investing in research and development to generate unique and differentiated solutions, protecting their intellectual property to ensure exclusivity. Through effective commercialization strategies and strategic alliances, they can communicate the value of their innovation and expand their reach. In addition, keeping up to date and constantly adapting their innovations according to market trends allows them to remain competitive and generate long-term advantages.
Market research
Understanding market trends, identifying competitors, and analyzing the needs and preferences of potential customers.
Competitive advantage identification
Determine the advantages that the technology offers over existing solutions in the market.
Marketing strategy development
Design positioning, pricing, distribution and promotion strategies to effectively bring the technology to market.
Market segmentation
Divide the market into smaller segments based on demographic, geographic, psychographic, etc. characteristics to tailor the marketing strategy for the technology.
Market approach method
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Transcript
Market approach method
Aixa Fiorella García Diaz
Group:115
DEFINITION
The market focus method is a business strategy focused on thoroughly understanding market needs to maximize the value of innovative technology. It involves thorough market research, identifying opportunities and developing technology that aligns perfectly with market demands. Through effective commercialization strategies, companies communicate the unique value of their innovation, turning it into a valuable asset and thus creating sustainable competitive advantages.
Mathematical formulas for calculating the value of the technology
Internal rate of return (TIR)
Sensitivity analysis
Net Present Value (VPN)
Related processes
Market research
Market segmentation
Technology analysis
Marketing strategy development
Competitive advantage identification
Suelen ser breves
References:World Intellectual Property Organization (WIPO) & International Trade Centre (ITC), (2010). Exchanging Value – Negotiating Technology LicensesOpen this document with ReadSpeaker docReader , A Training Manual (pp 32-41). https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf
Technology analysis
Evaluate the unique characteristics and capabilities of the technology developed by the company, as well as its applicability in the market.
How can companies create value from their innovation?
Companies can create value from their innovation by identifying market needs and developing technologies that meet them. This involves investing in research and development to generate unique and differentiated solutions, protecting their intellectual property to ensure exclusivity. Through effective commercialization strategies and strategic alliances, they can communicate the value of their innovation and expand their reach. In addition, keeping up to date and constantly adapting their innovations according to market trends allows them to remain competitive and generate long-term advantages.
Market research
Understanding market trends, identifying competitors, and analyzing the needs and preferences of potential customers.
Competitive advantage identification
Determine the advantages that the technology offers over existing solutions in the market.
Marketing strategy development
Design positioning, pricing, distribution and promotion strategies to effectively bring the technology to market.
Market segmentation
Divide the market into smaller segments based on demographic, geographic, psychographic, etc. characteristics to tailor the marketing strategy for the technology.