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Market approach method

Sandra Milena Palacios Berrio

Created on April 6, 2024

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Transcript

Market approach method

Student: Sandra Milena Palacios Berrio

date:06/04/2024

Group Number: 212032_47

Mathematical formula

Definition

It is a structured strategy to analyze the demand and acceptance of a product or service before making a considerable investment in its launch, which helps reduce risks and increase the chances of success in the market.

Intangible Asset Value = Price of Adjusted Comparable Transactions

How can companies create value from their innovation?

Related processes:

1. Identify comparable technologies. 2. Collect market data (prices of similar technologies, licenses or sales agreements). 3. Analyze the collected data to detect trends and patterns in prices. 4. Calculate the value of the technology using a mathematical formula according to the analysis of market data.

By introducing new products or services, improving operational efficiency, differentiating your brand and developing strategic alliances to take advantage of emerging technologies and market trends.

references

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC), (2010). Exchanging Value – Negotiating Technology, A Training Manual (pp 32-41). https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf