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Mattison AELC 3203 Flyer lecture

Suzanne Mattison

Created on April 3, 2024

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Transcript

AELC3203 Professional Writing

Flyers

Flyers are promotional materials used to inform viewers about an opportunity, brand, or organization. More specifically, they can be used to market products, services, upcoming events or even general updates from a company or organization.

Print or digital advertising

Purpose

Professional Writing

AELC 3203

Flyers

If there’s more to say, direct reader to content:

  • socials
  • phone number
  • website

Present only crucial information

Keep it Brief

Professional Writing

AELC 3203

Flyers

Organize your information:

  • bullet points
  • text boxes
  • templates
  • infographics

Divide info into readable portions

Get Organized

Professional Writing

AELC 3203

Flyers

Use a catchy headline:

  • Interesting and attention grabbing
  • Relevant to your community / event / organization
  • Informative and clear
  • main idea and key concept

Use a strategy to grab the reader's attention

Grab Attention

Professional Writing

AELC 3203

Flyers

List the benefits:

  • List them in a prominent way
  • It’s a quick way of telling the consumer why s/he should act

Name benefits your event/org provides to participants / members / community

Benefits

Professional Writing

AELC 3203

Flyers

  • Use proofreading software
  • A misspelled word or transposed number could make your flyer worthless
    • wrong website, email, phone number, social handle
    • prevents the audience from finding info
Be sure to proofread carefully!

Correct Info

Professional Writing

AELC 3203

Flyers

  • Don’t allow the reader to be idle
  • Keep your words in the active voice
  • To avoid passive voice, use imperative verbs
    • Register now
    • Call for more info
    • Visit our website
    • Follow us on Instagram
Include a call to action:

Engagement

Professional Writing

AELC 3203

Flyers

If the audience is unsure, they are not likely to participate:

  • research demographics of the intended audience
  • keep the message and tone in line with the kinds of participants you want to reach
    • Consider images and words
  • Ex: family friendly, young singles, outdoor enthusiasts

Clearly identify the target audience:

Audience

Professional Writing

AELC 3203

Flyers