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Mattison AELC 3203 Flyer lecture

Suzanne Mattison

Created on April 3, 2024

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Transcript

AELC3203 Professional Writing

Flyers

AELC 3203

Purpose

Flyers

Print or digital advertising

Professional Writing

Flyers are promotional materials used to inform viewers about an opportunity, brand, or organization. More specifically, they can be used to market products, services, upcoming events or even general updates from a company or organization.

AELC 3203

Keep it Brief

Flyers

Present only crucial information

Professional Writing

If there’s more to say, direct reader to content:

  • socials
  • phone number
  • website

AELC 3203

Get Organized

Flyers

Divide info into readable portions

Professional Writing

Organize your information:

  • bullet points
  • text boxes
  • templates
  • infographics

AELC 3203

Grab Attention

Flyers

Use a strategy to grab the reader's attention

Professional Writing

Use a catchy headline:

  • Interesting and attention grabbing
  • Relevant to your community / event / organization
  • Informative and clear
  • main idea and key concept

AELC 3203

Benefits

Flyers

Name benefits your event/org provides to participants / members / community

Professional Writing

List the benefits:

  • List them in a prominent way
  • It’s a quick way of telling the consumer why s/he should act

AELC 3203

Correct Info

Flyers

Be sure to proofread carefully!

Professional Writing

  • Use proofreading software
  • A misspelled word or transposed number could make your flyer worthless
    • wrong website, email, phone number, social handle
    • prevents the audience from finding info

AELC 3203

Engagement

Flyers

Include a call to action:

Professional Writing

  • Don’t allow the reader to be idle
  • Keep your words in the active voice
  • To avoid passive voice, use imperative verbs
    • Register now
    • Call for more info
    • Visit our website
    • Follow us on Instagram

AELC 3203

Audience

Flyers

Clearly identify the target audience:

Professional Writing

If the audience is unsure, they are not likely to participate:

  • research demographics of the intended audience
  • keep the message and tone in line with the kinds of participants you want to reach
    • Consider images and words
  • Ex: family friendly, young singles, outdoor enthusiasts