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Agua Caliente Casinos Digital Marketing Team
DIGITALLY EMPOWERED. STRATEGICALLY DRIVEN.
Agua Caliente Casinos Digital Marketing Team
JASONMCGOVERN
KYLE HALLER
DEREKFLOR
CRISTINEISABELL
DIGITAL MARKETINGAPPLICATION SPECIALIST
DIGITAL DESIGNER
DIGITAL DESIGNER
SR. DIGITALMARKETING MANAGER
SITE MAP
Digital Marketing Channels
Web & APPS
Analytics
Paid Social + Display + Geo-fencing
Agua Caliente Casinos Digital Marketing Team
Email Marketing
Data & Segmentation
Digital Invaders
WHAT IS DIGITAL MARKETING?
•••••••••••••
The use of the internet and other digital communication to promote brands and connect with potential customers. This includes:EmailSocial Media Marketing SEOProgrammatic MarketingText Multimedia messages and more
Agua Caliente Casinos Digital Marketing Team
DATA
WEB
APPS
Interests and behaviors collected by via web and email
AguaCalienteCasinos.com
Mobile Apps + Real time notifications to player mobile devices
TheSpaatSeche.com
DIGITALADS
GEO-TARGETING& GEO-FENCING
Agua Caliente Casinos Digital Marketing Team
Tailoring creative VIP offers & rewards to our players gameplay & interests
Reach potential casino guests in specific locations.
Using online channels to target specific audiences with messages that drive action.
aguacalientecasinos.com
Upgrades and metrics overivew.
Q1 2024 Web Traffic
Agua Caliente Casinos Digital Marketing Team
902KTotal Users
2.8MPage Views
WHAT IS SEO?
THESPAATSECHE.com
Upgrades and metrics overivew.
Q1 2024 Web Traffic
Agua Caliente Casinos Digital Marketing Team
112KTotal Users
426KPage Views
NEW AGUA APP!
Update Coming June 17
• New Look• Offers, Drawing, Point Balance• Mobile Promo Games • Robust Reporting • Notifications Enhancement- Geo-Fencing - Surveys - In-App Messaging - Scenes
Agua Caliente Casinos Digital Marketing Team
Phase 2 Release: COMING SUMMER 2024
Agua Caliente Casinos Digital Marketing Team
FREE SPINSEVERY 4 HOURS!
Benefits of the Play Agua App
Players earn 5 Points for every dollar spent on credits when you link your ACE Club card.
5,000 Bonus Credits when new players download and register!
MONTHLY BONUS CREDITS!
GE - FENCING AND HOW IT WORKS
Agua Caliente Casinos Digital Marketing Team
Paid Social & Programmatic Ads
PROGRAMMATIC ADS:
PAID SOCIAL:
TOP SITES BY IMPRESSIONS DISPLAYED
Video ads outperform static ads
Keys to Kash optimized towards video placements, sharply increasing CPM and CTR
Keys to Kash finished with a campaign CTR of 5.45%, Agua’s most successful casino-promotions campaign on record*
Impressions
- com.particlenews.newsbreak 789,260
- gocro.smartnews.android 271,374
- kik.android 152,397
- geediting.com 95,878
- imgur.com 93,636
- mail.aol.com 82,912
- zynga.com 79,532
- dailymail.com 75,072
- msn.com 70,831
- Tunein.player 68,081
Agua Caliente Casinos Digital Marketing Team
TOP APPS BY IMPRESSIONS DISPLAYED
Impressions
- NewsBreak: Local News & Alerts 2,634,218
- SmartNews: Local Breaking News 864,332
- TextNow: Call + Text Unlimited 271,374
- Kik - Messaging & Chat App 152,397
- Imgur: Funny Memes & Gif Maker 93,636
Agua Caliente Casinos Digital Marketing Team
EMAIL MARKETING
What is Email Marketing?
Who do we send emails to?
What kind of emails do we send?
Agua Caliente Casinos Digital Marketing Team
What makes emails effective?
What is the next level of Email Marketing?
BEFORE
AFTER
EMAIL OPEN & CLICK RATE
49+%
2+%
1%
100%
5%
0.1%
OUR AVERAGE OPEN & CLICK RATES
Agua Caliente Casinos Digital Marketing Team
EBLASTS BEFORE REFRESH
AFTER DESIGN & SUBJECT LINE REFRESH
Entertainment TOS28.4% Open Rate | 0.7% Click RateMonthly eNewsletters44.1% Open Rate | 2.3% Click Rate
Entertainment TOS 52.2% Open Rate | 3.4% Click RateMonthly eNewsletters52.6% Open Rate | 2.6% Click Rate
EMAIL OPEN & CLICK RATE INDUSTRY STANDARDS
All Industries: 36.8% Open Rate | 1.9% Click Rate
EMAIL MARKETING
THE STRATEGY
Build your audience Learn about your audience Market to them Build trust through brand Automate
Agua Caliente Casinos Digital Marketing Team
WHO GETS THE MESSAGE?
Agua Caliente Casinos Digital Marketing Team
How do companies get you responding to marketing?
By sending messages that you care about!
When marketing communications are relevant and valuable, you listen.
MARKETING SEGMENTATION
BEHAVIORSACTIONS AND INTERESTS
PLAYER INFORMATION
Opening prior emails, clicking links, attending events, answering surveys
Birthdate, geographic location, game preference, preferred casino
Agua Caliente Casinos Digital Marketing Team
78% OPEN5.5% CTR
49% OPEN4.1% CTR
THE BIG GAME & TICKETS ON SALE By knowing what our players do, we know what to send them.
ZODIAC CASH $20 FREE PLAY • Gemini players – having birthdays May 21-June 20. Messaging Gemini players grants relevance.$20 Free Play has value.
DATA WE LOOK FOR
Attendance
Location
Concert Tickets Slot Tournaments Radio Activations
Market by Zip Preferred Casino Geo Fencing
Agua Caliente Casinos Digital Marketing Team
Sign-Ups
Interests
Slots or Table Games Dining, Resort, 360 - Clicked Links The Spa at Séc-he
New ACE Club Members Pívat e-Newsletter Welcome Email
THE CUSTOMER JOURNEY
Day 0-29 Agua advertisement exposure
Day 30 Crosses geofence then opens offer
Day 31 Visits casino & redeems slots offer
Day 37 Gets email with New Member Rewards
Agua Caliente Casinos Digital Marketing Team
Day 45 Redeems new offers & books hotel
Day 60 Receives 2-night hotel and ticket offer
Day 75 Stays 2 nights for concert & steakhouse
Day 90 Gets dining push & Monthly Offers
Day 90+ Tells everyone about their experience!
DIGITAL INVADERS
DIGITAL INVADERS
QUIZ
PRESS START
LEVEL 1
OF 5
In the Digital short intro, how many Lyft rides has Kyle Haller completed?
1,921
556
1,258
LEVEL 2
OF 5
What is the industry standard click through rate for email?
3.2
4.1%
1.9%
LEVEL 3
OF 5
What makes an email successful?
Value & Relevence
Looks Pretty
ALL CAPS SUBJECT LINE
LEVEL 4
OF 5
What triggers actions based on a device entering or exiting a virtual zone?
Location sharing
Geo-fencing
Social check-in
LEVEL 5
OF 5
What is the first stage of a Customer Journey?
Retention
Conversion
Awareness
NEW HIGH SCORE
999999
CONGRATULATIONS!
THANKS FOR PLAYING
© 2024 AGUA CALIENTE CASINOS
GAME OVER
CONTINUE?
YES
NO
Data analysis
Data collection allows for targeted messaging that is relevant and valuable. Engaged players are more inclined to an improved casino experience.
Audience Segmentation Database/Analytics
VIP OFFERSENTERTAINMENTNEWSLETTERSAND SOOOO MUCH MORE!
Geo-Targeting and Fencing
Geo-targeting tailors ads to specific regions, while geo-fencing creates a virtual boundary to trigger actions when users enter or exit it.
SEO
Search Engine Optimization
A process used to improve a website’s visibility in search engines, like Google, with the goal of getting more organic traffic. Typically involving the following:
- Keyword research
- Content creation and optimization
- Technical optimization
- Link building
BUT HOW?
Email marketing
Personalized exclusive email offers, invites, and rewards based on your gameplay and interests, delivering VIP treatment directly to guests inbox.
Design & Content Targeting CTA
WEB
WordPress Development: SEO & retargeting for a data-driven approach and Custom Coding for a Dynamic web experience
Paid social & Display Ads
Paid social leverages social media platforms for targeted ads, while programmatic uses automation to buy ad space across various websites and apps.
Agua App + Play Agua
Our players are on the go, living their lives, when a ping on their phone draws them back into the action. A real-time notification from our app delivers a critical update, an exciting new challenge, or a reminder about a limited-time event.