From iPhones to iPads, iTunes to Apple Pay, Apple is one of the most easily recognizable global brands. In this blog, the author explores the way Apple’s branding influences consumer thinking.
About this Text:
Purpose for Reading:
To understand how one company, Apple, uses branding strategies to appeal to people’s emotions.
Iconic (ahy-kon-ik)
Innovative (in-uh-vey-tiv)
Statistics (stuh-tis-tiks)
Vocabulary for this Text:
Vocabulary
palette
wow
figure
1984
predecessor
monotonous
Vocabulary
inadvertently
crux
embodied
wow
uncanny
approachable
persona
unconventional
Vocabulary
tagline
cryptic
ecosystem
wow
curve
You have just read “Apple and Branding— What Can We Learn?” by Yoav Vilner. According to the author, how has Apple developed a practically irresistible brand? In your response, make sure to use direct quotations by:
Selecting the shortest, most important part of the quotation to support your point
Introducing the quotation with appropriate context
Fitting the quotation into the sentence so that it reads naturally
Apple and Branding: What Can We Learn?
Andy Gribbin
Created on April 2, 2024
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Transcript
wow
Apple and Branding
What Can We Learn? by Yoav Vilner 20174
Lesson Overview
From iPhones to iPads, iTunes to Apple Pay, Apple is one of the most easily recognizable global brands. In this blog, the author explores the way Apple’s branding influences consumer thinking.
About this Text:
Purpose for Reading:
To understand how one company, Apple, uses branding strategies to appeal to people’s emotions.
Vocabulary for this Text:
Vocabulary
palette
wow
figure
1984
predecessor
monotonous
Vocabulary
inadvertently
crux
embodied
wow
uncanny
approachable
persona
unconventional
Vocabulary
tagline
cryptic
ecosystem
wow
curve
You have just read “Apple and Branding— What Can We Learn?” by Yoav Vilner. According to the author, how has Apple developed a practically irresistible brand? In your response, make sure to use direct quotations by:- Selecting the shortest, most important part of the quotation to support your point
- Introducing the quotation with appropriate context
- Fitting the quotation into the sentence so that it reads naturally