Apple and Branding: What Can We Learn?

Apple and Branding

What Can We Learn? by Yoav Vilner 20174

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• Iconic (ahy-kon-ik)
• Innovative (in-uh-vey-tiv)
• Statistics (stuh-tis-tiks)

To understand how one company, Apple, uses branding strategies to appeal to people’s emotions.

From iPhones to iPads, iTunes to Apple Pay, Apple is one of the most easily recognizable global brands. In this blog, the author explores the way Apple’s branding influences consumer thinking.

Purpose for Reading:

Vocabulary for this Text:

About this Text:

Lesson Overview

Vocabulary

palette

figure

predecessor

monotonous

1984

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Vocabulary

inadvertently

crux

uncanny

approachable

persona

unconventional

embodied

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Vocabulary

tagline

cryptic

curve

ecosystem

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You have just read “Apple and Branding— What Can We Learn?” by Yoav Vilner. According to the author, how has Apple developed a practically irresistible brand? In your response, make sure to use direct quotations by:

• Selecting the shortest, most important part of the quotation to support your point
• Introducing the quotation with appropriate context
• Fitting the quotation into the sentence so that it reads naturally