Want to create interactive content? It’s easy in Genially!

Get started free

B2 U1 L2 - Brands, Ellipsis, Substitution

Keici Di

Created on April 1, 2024

Start designing with a free template

Discover more than 1500 professional designs like these:

Essential Course

Smart Quiz

Dynamic Learning Course

Smart Presentation

Retro Bits Quiz

Internal Company Culture Game

Products and Services Game

Explore all templates

Transcript

GOALS

  • Talk about company names and brand names.
  • Ellipsis
  • Substitution using one, do/did, so...
  • What’s in a name?

Calling People Names

B2 U1 L2

  • Tennis shoes
  • Pen
  • Hamburger
  • T-SHIRT
  • Computer
  • Tablet
  • Cell phone
  • Shampoo
  • Animation movies
  • 4-wheel-drive Car
  • Watch

Write the first brand that comes to mind when I say…

Expressions to give opinion

  • In my opinion // In my view // As far as I am concerned // From my experience// As I see it, brands...
  • Anyway, I believe that brand names...
  • In fact // Actually, coke is a...
  • I couldn’t agree more // I completely agree with you //Great minds think alike.
  • I strongly disagree with you // I firmly oppose with you

Changing the subject or returning to the initial one. Emphasizing by giving new info. Always expand your answer by giving new information or stating your reasons.

BRANDS: Practice the expressions discussing the following questions

Do you have a favorite brand? What is it and why do you like it? Why are brand names important? Do you think preference for a certain brand is cultural or generational? Why?

USEFUL LANGUAGE:

  • In my opinion
  • In fact // Actually, coke is a…
  • I couldn’t agree more,…
  • I strongly disagree with you...

  • Jet ski
  • Bubble wrap
  • Jacuzzi
  • Kleenex
  • Ping-pong
  • Popsicle
  • Q-tips
  • Scotch tape
  • Sharpie
  • Tupperware
  • Velcro
  • Band-aids
  • Taser
  • Xerox
  • Post-its
  • PowerPoint
  • Google

BRANDS

Why are there brands that become the term to refer to the generic product? Can you think of others?

In pairs, research where the brand names below came from. Then, match them to the correct explanation.

a) From the Latin word meaning, ‘snow-white’. b) This was the fifth perfume made by the same company. c) Named after the Greek goddess of victory. d) Originally a Japanese family name Toyoda. The inventors changed one letter to make it easier to pronounce overseas.

Toyota Chanel No 5 Nike Nivea

Ellipsis & Substitution

Work in pairs

Then...

Do exercises 1 to 4 following the same link, and going back to the exercises section.

Read about ellipsis & substitution in the explanation section.

What’s in a name?

  1. What does your name say about you?
  2. Does your name determine your future?
  3. What are the advantages or disadvantages of having a common name? What about a difficult name?
  4. How does this affect your childhood and future?
  5. Does your name affect people’s mindsets and how they will interact with you?
  6. Does your name affect your life choices, like your career?

THANK YOU! See you next class!

HAVE A GOOD ONE!

Pair discussion

Extra, also interesting,

videos for you to watch

https://youtu.be/2I0whcOAHNM https://youtu.be/S6MHK1JEbH4

Extra Practice

https://learnenglish.britishcouncil.org/grammar/c1-grammar/ellipsis

Answers

  • Nivea
  • Chanel No 5
  • Nike
  • Toyota

Brand-Tutti

Some options:
  • NIKE
  • BIC
  • BIG MAC
  • Hering
  • Hewlet Packard
  • I-pad
  • Xiaomi
  • Dove
  • Pixar
  • Jeep
  • Rolex
  • Spalding
  • Paper mate
  • BIG MAC
  • Lacoste
  • Assus
  • Samsung
  • I-phone
  • Head&shoulders
  • Pixar
  • Jeep
  • Casio
Ss take a screenshot