Battle of the Brands

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Battle of the Brands:

The Role and Importance of Branding in the Modern World by Thomas Pool 2020

Lesson Overview

In this nonfiction text, the author describes what a brand is and how companies use branding to influence consumers.

About this Text:

Purpose for Reading:

To learn about the strategies brands use to influence their consumers.

• Differentiate (dif-uh-ren-shee-eyt)
• Endow (en-dou)
• Strategy (strat-i-jee)

Vocabulary for this Text:

Vocabulary

• Encapsulate (verb) : to summarize the essential details of something
• Bolster (verb) : to support, strengthen, or improve
• Integral (adjective) : important, necessary, or essential
• Jostle (verb) : to compete for something
• “Monopoly” refers to when a company or government has total control over something that stops others from being able to compete.
• “Inclusive” describes something that includes, accepts, and welcomes people from all backgrounds, cultures, genders, beliefs, etc.

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Battle of the Brands: The Role and Importance of Branding in the Modern World

By: Thomas Pool

Vocabulary

encapsulated

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Vocabulary

bolstered

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integral

Vocabulary

jostiling

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monopoly

inclusive

Paragraph 13