Genially sans titre

Ryanair

Adeline Gil Martin

Characterisation

Date of creation : 28 november 1984Nationality : IrelandSector of activity : Tertiary Founder : Christopher Ryan, Liam Lonergan, Tony RyanOwner : Michael O'LearyHead Office : Swords, in Ireland

Characterisation

Size : large companyScope : internationalLegal status : a foreign company not registered in the RC

RH

• 15,000 employees
• 5 000 pilots
• 10 000 cabin crew

RM

• 500 planes
• airport
• hangares
• maintenance equipment

RI

• strong reputation
• partnership
• know-how
• registered patents

RF

• annual sales of 10 billion euros

RT

• website : www.ryanair.com
• mobile application

What is discrimination ?

The fact of distinguishing and treating someone or a group differently (usually worse) fom the rest of the community or from another person.

Study question

How the discrimination cases have affected Ryanair's image and what steps have been talent to change this ?

Two major problems in the company

General knowledge test in Afrikaans :

A man who can't get on board :

• only for South Africans

• a language of Dutch origin

• Zulu is the first language in the country

• language spoken by settlers

• segregation, apartheid and massacres

• people with disabilities

• wheelchair too large

• advance notice of dimensions when booking

• no assistance from Ryanair

• present for 5 hours

The consequences for the company

• brand image damage

• legal issues

• financial costs

• loss of employees

• recruitment difficulties

Their efforts to address the problem

• improving customer relations

• more transparent communication

• staff training

Suggestions for solutions

-react more fast about a problem-Be sure to the dimmensions of the door-don't act differently when someone have a different color or origins

Adeline gm

Thanks to listen me !