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Emailage - case study
Isoline Communicatio
Created on March 27, 2024
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Transcript
Emailage needed to quickly educate senior decision makers.
But these retailers were unaware of the holistic cost of fraud to their business.
Lockdown led to a flurry of new online retail stores.
Before
12+ marketing qualified leads.
Report was downloaded by 1,000+ industry professionals.
Original and data-driven report positioned Emailage as an expert in this field.
After
Before
case study.
International real estate developer and smart office tech provider hit hard during Covid lockdown
Their C-suite audience was looking for answers on what a return to the office could look like.
Before
About Emailage
TargetAudience
Persuade retailers that there can be a balance between a seamless customer experience and secure online authentication.
Position their solution as the best option for e-commerce players.
Create an understanding of the holistic cost of fraud to retail businesses, especially in this sensitive environment.
We created Emailage’s first fully integrated marketing campaign for the EMEA region, centred around a groundbreaking report.
The campaign
The global lockdown caused a fundamental shift in how consumers shop. With changing consumer behaviour and a shift towards spending online, many retailers had to pivot quickly to online operations and enable online shopping for their customers. With such a rapid scale up, retailers left themselves potentially vulnerable to fraudulent activity, especially if they trade secure authentication for a seamless customer experience. Emailage was keen to demonstrate the importance of security in e-commerce, and provide guidance and best practice to businesses seeking to launch their own online operation.
The opportunity
Emailage, a LexisNexis Risk Solutions Company, is a global leader in fraud prevention and risk management.
Our client
Report downloaded by 1,000+ industry professionals
downloads
Marketing qualified leads
Chris Thomas MD, Business Services, Emailage
www.isolinecomms.com/our-sectors/cybersecurity/
The campaign was a success in terms of brand awareness and lead conversions. Over 1,000 industry professionals downloaded the report leading the dozens of marketing-qualified leads. Isoline Communications brings the right blend of sector expertise and creativity with customer service excellence. Having undertaken a number of projects with them, we have found that they always understand exactly what we are trying to achieve and have come up with standout campaigns that have outperformed all their targets.
Activation assets
Authoritative narrative
Original research
The results
Our tactics
A three-phase engagement model to nurture prospects through the sales cycle, centred around a report generated from first-hand survey results. This enabled Isoline to develop data-driven, insightful information and content on current consumer sentiment that positioned Emailage as an expert and thought leader in e-commerce fraud prevention and protection.
The solution
Target audience insights
Senior decision-makers tasked with the management strategy within offline retailers and e-commerce businesses who have rapidly introduced an online retail store and might not be fully aware of the risk fraud poses to their operations and customers.
Target audience insights
Senior decision-makers responsible for strategy in offline retail and e-commerce, who have swiftly launched an online store. They might not be fully aware of the risk fraud poses to their operations and customers.
Emailage helps businesses around the world achieve fraud prevention and detection without compromising the user experience. The business offers a powerful fraud risk scoring solution fueled by email intelligence. By combining advanced analysis, machine learning, artificial intelligence and real transaction outcomes, Emailage helps deliver a clearer picture of consumer risk with an email risk score
Emailage
Emailage helps businesses around the world achieve fraud prevention and detection without compromising the user experience. The business offers a powerful fraud risk scoring solution fueled by email intelligence. By combining advanced analysis, machine learning, artificial intelligence and real transaction outcomes, Emailage helps deliver a clearer picture of consumer risk with an email risk score.