VISUAL THINKING CHECKLIST

visual thinking checklist

Key Visual

Official launch

Weekly content

Approval of Key Visual for Campaign using the winning logo.

Official launch design on April 1st.

one graphic design and one reel will be created weekly until April 20th.

Valueble content

Town hall

constant activity

April 20th marks the official release of the event's advertising spot. Collaboration with translators is required to develop an authentic script for the message.

Weekly graphic posts and a reel to build anticipation for the Jamboree. What is it? What countries will we explore? What cultures will we encounter? What's the environment like where it will take place?

Maintain active social media presence with trending topics and user-generated content (UGC), in addition to graphic designs and reels, until August 15th (5-month campaign duration).

Key Visual

Key Visual

Key Visual

Communicational Strategy:

The strength of our communication lies in highlighting the union of 5 countries representing diverse cultures worldwide, symbolizing the global unity of Scouts for peace and fostering friendships and brotherhood with individuals from different backgrounds, regardless of their ethnicity, religion, beliefs, or culture.

Communicational Strategy:

In the visual aspect, we proceed to carry out a preliminary campaign of anticipation that is emotional and value-driven. The goal of this campaign is to first promote all the cultural richness that the Jamboree will offer, bringing visually to the viewer the magical places of each country, all in one place. This will be a way to capture attention.

In the digital marketing strategy section, we have two strengths:

The first one is to communicate effectively for the promotion of the event in each country. By promoting it on each country's official pages, we ensure organic reach to thousands of people. This can be further valued and expanded through paid advertising originating from the event's main page, although this will be evaluated in the future.

In the digital marketing strategy section, we have two strengths:

The second strength is a cross-linking campaign connected to the official event website. This will allow us to demonstrate how concise and well-planned the campaign is, showing our campaign's seriousness and providing users with more information and expectations about the event.

CONTENT

Two posts will be made weekly throughout the campaign, which will consist of graphics or photography. High-quality audiovisual reels will also be produced, along with simpler reels aligned with current trends to enhance content virality.

Official advertising spot

Develop an official advertising spot for the campaign; this will be the primary one. Below is an example of how its production would be (based on our concept).

Escribe un título genial

Weekly Schedule

Monday: Meeting with translators from the 5 countries to develop the first script for the reel. Wednesday: Publication of one of the Key Visual artworks. Thursday: Development of material from each country (photos and stock material). Friday: Post-production and editing of the material. Sunday: Publication on official social media and reposting.